https://mediawiki.middlebury.edu/FMMC0104/api.php?action=feedcontributions&user=Kenneth+Grinde&feedformat=atomFMMC0104 - User contributions [en]2024-03-29T12:20:40ZUser contributionsMediaWiki 1.35.14https://mediawiki.middlebury.edu/FMMC0104/index.php?title=Food_Network&diff=1711Food Network2010-12-03T06:15:05Z<p>Kenneth Grinde: </p>
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<div>= '''The Food Network''' =<br />
<br />
== '''Industrial Analysis''' ==<br />
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=== <span style="font-weight: bold;">Conception and Development</span><br> ===<br />
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The Food Network (legally the Television Food Network, GP) was launched on Thanksgiving weekend 1993 in New York, NY as a channel that specialized in programs about cooking, hospitality, food, restaurants, and kitchen culture. Its headquarters are stationed in New York City and offices are located in various cities scattered across the country, including Atlanta, Los Angeles, Chicago, Detroit and Knoxville. The Food Network is internationally available in Canada, Australia, Korea, Thailand, Singapore, the Philippines, Monaco, Andorra, Africa, France, and the French-speaking territories in the Caribbean and Polynesia. <br />
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In 1997, the E.W. Scripps Company purchased a majority share of the channel from A.H. Belo Corp., and has since bought out every minority shareholder except for Tribune Co., which maintains a 31% share of the estimated $1 billion channel.<ref>Monk, Dan. Business Courier of Cincinnati. "Tribune's Food Network stake has Scripps' belly growling" April 4, 2008. http://cincinnati.bizjournals.com/cincinnati/stories/2008/04/07/tidbits1.html</ref><ref>Owl Staff. Owl Beta. "A History of the Food Network" December 7, 2009. http://www.owl.com/article/2009/12/07/a-history-of-the-food-network</ref>&nbsp; Scripps Networks Interactive, an offshoot of E.W. Scripps Co., runs the Food Network inside a Lifestyle Media portfolio of channels, which includes HGTV, DIY Network, Cooking Channel, and Travel Channel. Further partnerships include purchasing featured kitchen utensils etc. on websites affiliated with the Scripps ownership, such as BizRate and Shopzilla.<ref>Food Network. "About." (http://www.FoodNetwork.com/home/about-foodnetworkcom/index.html)</ref> <br />
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The Food Network currently broadcasts to 99 million television household nationwide.&nbsp; Globally, the Food Network has expanded well beyond this number, as they have begun to distribute to both the United Kingdom and Asia since November 9, 2009 and July 5, 2010, respectively.<ref>Schroeder, Eric. Food Business News. "Food Network to launch in international markets" November 4, 2009. http://www.foodbusinessnews.net ''(Registration required to view entire article.)''</ref><br> <br />
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=== '''Economic Evolution Under Providence and Scripps'''<br> ===<br />
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Early on, the subject matter now covered under the cable umbrella of Scripps Networks Interactive was aired on PBS.&nbsp; This included cooking shows like ''The French Chef ''with Julia Child and ''The Frugal Gourmet'', as well as home, gardening and do-it-yourself programs like ''The New Yankee Workshop ''and ''This Old House.''&nbsp; The popularity of these shows caught the attention of the Providence Journal Company, which pitched the initial idea for a cable food channel in conjunction with home and garden themes.&nbsp; Interest was immediate, as producers noted that such shows were inexpensive to produce and ripe for product placement, as 45 of the 100 top U.S. advertisers at the time were food-related.<ref>Ketchum, Cheri. "Tunnel Vision and Food." Ed. Sarah Banet-Weiser, Cynthia Chris, and Anthony Freitas. Cable Visions: Television beyond Broadcasting. New York, NY: New York UP, 2007. 162+. Print.</ref><br> <br />
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Providence Co. effectively used synergy within their own corporate network to boost the Food Network in its early days.&nbsp; They gathered investors from among a handful of its own media holdings (including the then-dubbed Scripps-Howard Inc.)&nbsp; endowed enough to wait several years for return on an initial investment, and then used Providence's own cable system, Colony Communication, to distribute.&nbsp; As an early strategy, Colony leveraged the Food Network into American householods by offering the channel free of charge to any cable system that agreed to carry it to at least 80% of their subscribers.<ref>Stern, Christopher. Broadcasting &amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp; Cable 123 no. 23. "Television Food Network Develops Strategy for Wider Carriage" June 7, 1993. 50. Print.</ref>&nbsp; Scripps used a similar tactic of synergy after it bought the Food Network in 1997, using its own ten TV broadcast stations to reach 10% of the national market, and then bartering offerings of the newly purchased HGTV for Food Network slots on another 54 stations.<ref>Ketchum, Ibid.</ref>&nbsp; Since then, 90% of the Food Network's production has been done under the Scripps corporate umbrella, keeping outsourced spending to a minimum, while Scripps has also maintained diverse holdings in retail markets, including BizRate, Shopzilla, and various other "lifestyle" channels and websites (which all advertise for each other) in order to boost profits.&nbsp; Together these tactics demonstrate a successful example of corporate synergy that has returned initial investment and then some, garnering ever-growing profits for the Food Network and Scripps since the early 2000's.<ref>Ketchum, Ibid.</ref><br> <br />
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=== '''Present Status and Success'''<br> ===<br />
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Nielsen Media Research in 2005 demonstrated the success of the Food Network as a resource for advertisers, with the audience's median household income at a respectable $60,139, and high demographics indexes for working women and business/finance workers.&nbsp; Shopping trends showed a similarly high index for spending trends, showing that average viewers were not only of middle to upper-middle class, but had excess liquid capital and a willingness to spend it.&nbsp; The Food Network's median audience age is 44.6, and it states that is targets "upscale Adults 25-54."<ref>Food Network. Bresnan Advertising Demographic Statistics. www.advertiseonbresnan.com/cab/257.pdf</ref><br><br />
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Initial efforts to expand this older female audience to a wider demographic of young people and males has proven successful for Food Network profits thus far.&nbsp; Without alienating their original base, the Food Network has managed to greatly appeal to the youth market of "grocery decision makers" in particular and subsequently sell that audience potential.&nbsp; Food Network president Brooke Bailey Johnson notoriously won over such youth-oriented advertisers as McDonald's, Michelob, and Monster Worldwide after demographics began to noticeably change in 2006, and Food Network profits overall ended up boosting Scripps stocks by 22% in August of 2007 despite financial failures in every other media sector.<ref>Weber, Joseph. Bloomberg Business Week. "I Want My Food Network" January 8, 2007. http://www.businessweek.com/magazine/content/07_02/b4016082.htm</ref> <br><br />
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The Food Network takes great pride in the popularity of its hosts, boasting a first place ranking on having “well-liked hosts and on-air personalities” for the seventh consecutive year.&nbsp; The Network was also ranked number one in viewers “Paying More Attention To Commercials On This Network than Most Others.”<ref>Beta Research Brand Identity Study. Response based on network viewers. 2005. www.advertiseonbresnan.com/cab/257.pdf</ref><br><br />
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=== '''Cable Pricing Controversy'''<br> ===<br />
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Since offering their channel for free in the mid 1990's, The Food Network and connected HGTV have evolved considerable independence and popularity to maintain consistently high Nielsen ratings in cable, while Food Network in particular has grown immensely in viewer base over the past five years.&nbsp; Despite this fact, however, pricing is still being negotiated for the worth of these growing channels, and controversy has arisen as a result.&nbsp; Cablevision famously spotlighted such a controversy last year, when it dropped the Food Network without a renewed contract on December 31, 2009 and pulled it off the air for the entire NY/NJ/CT tri-state area.&nbsp; The dispute was rooted in Cablevision's price for the Food Network, which at the time was 25 cents per subscriber per month, a number Scripps officials found to be grossly below what the Food Network could have feasibly charged, which cable subscribers agreed was closer to $1.03 per month.<ref>Scripp's Network. "Food Network, HGTV Enlist Viewers' Help To Keep Popular Lifestyle Networks on Cablevision" January 1, 2010. http://www.scrippsnetworks.com/newsitem.aspx?id=391</ref> <br />
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After a three-week debate, the Food Network was put back on the Cablevision airwaves (along with HGTV) with little damage to ratings.&nbsp; Though the details of the pricing agreement were never disclosed, it was estimated that the Food Network received a raised rate to 49 cents during the negotiations, which would more than continue the channel's strong financial growth.<ref>Worden, Nat. The Wall Street Journal. "Cable Dispute Is Resolved" January 22, 2010. http://online.wsj.com/article/SB10001424052748703699204575017663118776990.html</ref> <br />
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== <br> '''Textual Analysis''' ==<br />
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=== ''Good Eats'' ===<br />
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Now a flagship show for the Food Network, ''Good Eat''''s'' with Alton Brown shows the instructional side of the Food Network lineup, highlighting both an entertaining and scientific edge to cooking.&nbsp; <br><br />
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Two pilot episodes were shot for ''Good Eats ''in 1997 ("Steak Your Claim" and "This Spud's for You"), and after positive press from critics watching Chicago Public Television, the Food Network picked up the show and aired the first episodes on July 7, 1999.''<ref>Good Eats Fanpage FAQ's. http://www.goodeatsfanpage.com/FAQ/FAQ100s.htm#142</ref> Good Eats''&nbsp;is a show classified more as a "traditional" take on cooking by the Food Network. &nbsp;Hosted by culinary mastermind Alton Brown, it is described by the Food Network as “Pop culture, comedy, and plain good eating,"<ref>Food Network. Good Eats Homepage. http://www.foodnetwork.com/good-eats/index.html</ref>&nbsp;and mixes a standard cooking show format with informative lessons on the science behind food. <br />
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==== Target audience/ Style and Tone ====<br />
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''Good Eats'' is defined by its host, Alton Brown, who designed the show as a mix between "Julia Child, Mr. Wizard and Monty Python" in order to rethink the traditional cooking show that he openly criticized as being "dull" and "uninformative."<ref>Brown, Alton. "Interview." Good Eats: the Early Years. New York: Stewart, Tabori &amp; Chang, 2009. 6-9. Print.</ref> Following early success, the Food Network used this new model in its continued effort to attract a growing demographic, moving away from the image of a housewife cooking show in order to cultivate a base among younger male audiences, which has made itself evident in the text of the show.<br><br />
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Specifically, <span style="font-style: italic;" />''Good Eats'' has garnered audience praise for its benefits to children&nbsp;<ref>Johnson, Chana M. BellaOnline: The Voice of Women. TV and Movies - Children's TV. http://www.bellaonline.com/articles/art23756.asp</ref>&nbsp;and the show has aired episodes directly addressing men in the kitchen with the aptly titled "Man Food Show,"&nbsp;<ref>Food Network. Man Food Page. http://www.foodnetwork.com/good-eats/the-man-food-show/index.html</ref>&nbsp;which demands the women leave the room so that men can correctly cook the traditional man cuisine that is corndogs and hamburgers.<ref>Brown, Alton. YouTube Video: The Man Food Show, ep. EA1G16. http://www.youtube.com/watch?v=zHwasrpAx88</ref>&nbsp; This episode is an abberation, however, from the general image of genders supported in&nbsp;''Good Eats'' and across the Food Network, which places women in the kitchen for preperation of daily meals, and men in the scientific or competitive realms that remain entirely separate, an image of separation that has begun to receive criticism from media scholars. <ref>Swenson, R. (2009). Domestic Divo? Televised Treatments of Masculinity, Femininity and Food. Critical Studies in Media Communication , 36-53.</ref>&nbsp;&nbsp; However, because the kitchen is still seen as a gendered area, Alton Brown can directly address specifics audiences for specific episodes in a way that would be impossible for nearly any other format of episodic show.&nbsp; The DIY's carpentry show ''Ten Grand in Your Hand'' similarly airs shows of the inverse influence, aiming specific episodes at women handywork such as "Single Seeks Country Kitchen/ I Am a Woman, Watch Me Saw."<ref>DIY Channel. Shows. Ten Grand in Your Hand. http://www.diynetwork.com/diy/episode_archive/0,1000626,DIY_33156_1062,00.html</ref><br> <br />
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==== Scheduling ====<br />
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''Good Eats''&nbsp;airs everyday at 7 p.m. central with reruns showing multiple times on Mondays.&nbsp; <br />
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=== ''The Next Food Network Star'' ===<br />
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Originally filmed as a talent scouting expedition for the Food Network, ''The Next Food Network Star ''is now one of the Food Network's signature shows, emphasizing the edgier competition-based side of Food Network material à la ''Iron Chef'' and ''Chopped''. &nbsp;The show pits 12 contestants against each other over a summer season, challenging them each week with a new feat of fooding and/or on-screen personality. &nbsp;The finale names a champion, who is then given their own Food Network show, however over the past several seasons, more often than not a runner-up is offered some kind of job elsewhere on the network.<ref>Saad, Jeffrey. "Cooking Without Borders" - About Jeffrey. http://jeffreysaad.com/about/</ref><ref>Lynch, Rene. 'Next Food Network Star': It's a Party for Aarti and Tom, but what about Herb?' Los Angeles Times August 16, 2010. http://latimesblogs.latimes.com/showtracker/2010/08/next-food-network-star-its-a-party-for-aarti-and-tom-but-what-about-herb.htmlfckLRfckLR====</ref> <br />
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==== Target Audience ====<br />
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A target audience of ''The Next Food Network Star''&nbsp;is that of a reality-shows. The competition allows for characters to develop as individual people, giving way to emotional connections between them and the audience. Those that enjoy watching the trials and tribulations of participants on reality sort of shows will enjoy this one as well. Also, seeing an ordinary person try and make it as a professional plays on the pathos of the viewer. Struggling up against adversity provides a relatable aspect of the battle towards the American Dream.&nbsp; <br />
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This portrayal of aspiring to the American Dream of success is shown by the show to be achievable by both men and women. Both genders serve as contestants and have equal opportunities to show their skills in the competitions. Promoting this uniformity in opportunity gives power to both men and women that one, men can be professional chefs without seeming feminine, and two, that women have the same ability to be a TV star as men do.&nbsp; <br />
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==== Style and Tone ====<br />
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''The Next Food Network Star'' is as focused on drama as it is on food, and emphasizes equal amounts food and reality TV. The show emphasized personal charisma of contestants, and in this way becomes strangely self-aware within the channel. Through rigorous tests of culinary expertise, on-screen personality, and originality of creation, the Food Network uses this show to not only emphasize an immense amount of creative pressure on competitors, but directly bolsters the credibility of its already established stars by the same standards. Competition is heated, serious, and rigorous.&nbsp; <br />
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==== Scheduling ====<br />
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The Next Food Network Star airs on Sunday nights at 9/8 central. This primetime viewing spot on Sundays may overlap with family time, a hopeful plea that families will gather weekly to watch the newest episode. This also connects with the show's contestants being very family oriented as well. One episode entailed all the families coming to visit-- this familiar aspect between the viewers and the participants gives another connecting aspect to the show. <br />
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==== Industry Strategy ====<br />
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The Food Network put ''Next Food Network Star''&nbsp;as a Sunday night standard because of its consistently high ratings, and over the summer season, the network never fails to play up the success of the show. &nbsp;The most recent season (season 6)&nbsp;culminated in a 6.5 hour finale run on August 15th, 2010, which ran a series of contests up to the final decision,<ref>Food Network Program Guide. Week of: August 15 - August 21 2010. http://www.foodnetwork.com/food/programdaily/0,,FOOD_32078_8-15-2010_EST,00.html</ref> naming&nbsp;Aarti Sequeira as the winner and the soon-to-be host of her show,&nbsp;''Aarti Party. &nbsp;''Before the final decision was made, the popularity of the show was readily visible by published finale predictions posted by various followers around the web&nbsp;<ref>Waldman, Allison. 'The Next Food Network Star' Finale Predictions. TV Squad. August 13, 2010. http://www.tvsquad.com/2010/08/13/the-next-food-network-star-finale-predictions/fckLRfckLR=</ref> <br />
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The show also has an online website that allows engaged viewers to further research their favorite contestants. Each aspiring star has a biography fronted with an attractive headshot and attached videos. Also online are blogs and posts by season winners with some of their favorite recipes etc. that audience members can conduct in their own home.&nbsp; <br />
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== '''Audience and Online Analysis ''' ==<br />
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The Food Network station's collaborative website is cleverly entitled, foodnetwork.com. The goal of the site is to fulfill both the instructional, and entertaining themes that composes the Food Network's image. Through use of the blog, viewers are able to participate by voicing opinions on recent episodes, discussing favorite recipes, and a variety of other discussion board topics. By combining online streaming of recent episodes with a plethora of information helping a modern cook at home, foodnetwork.com enhances the overall Food Network brand in yet another medium beyond their magazine, and straight television.&nbsp; <br />
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Foodnetwork.com has enjoyed particular success, with over 198 million monthly hits among 7 million monthly visitors and an established audience base open to advertisers. Indeed their site proudly displays audience demographics for available advertising, as the site has become such an integral and high-profile component to the Food Network's interactive brand. Meanwhile published testimonials (like [this one] in the New York Times) of advertising success have given legitimacy to the site that now attracts more and more revenue. <br />
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=== Food Network Online Presence&nbsp; ===<br />
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The online presence of Food Network viewers is immense, and thus reflects the successes of Scripps Network in drawing its audience through a variety of mediums. After foodnetwork.com launched, it attracted 11.4 million unique viewers for November of 2007 alone, beating out all other food sites for visitor ratings and making a huge impact on the way Americans interact with food on the web. Businesswire reported in late 2007 that between foodnetwork.com and recipezaar.com, Scripps Network was attracting just under a quarter of all online users looking for food-related information. <br />
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Scripps also launched the site Food.com, which is built specifically for recipe searches, and in May of 2009 they unveiled Food2, which is a site similar in design to foodnetwork.com, but is geared specifically toward an audience of young adults <ref>http://techcrunch.com/2009/05/01/hungry-for-young-people-food-network-launches-edgy-food2/</ref>. In this way, Scripps has managed to isolate and address many aspects of its audience through unique web domains, even though the material on any given site may very often overlap. The success is that each seems to belong in an independent sphere built for an independent audience. <br />
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By virtue of this strategy, each of these sites presents a distinctly different tone. Food.com (into which Recipezaar merged) has a very plain and professional appearance. Community input is almost entirely food related and open conversation about kitchen tactics, while the ads are minimal and the links straightforward and functional. Meanwhile, foodnetwork.com presents a decidedly flashier look, showing more ad space, animation, and mutimedia links. The tone here is much more high-energy, devoted to equal parts food recipes and the Food Network brand, which includes its chefs, its shows, and its products. Audience involvement is visibly invited with open comment boards, rating systems, and surveys in the sidebars, and written comments are overwhelmingly positive. Very rarely do ratings drop below 3 stars, and it is unheard of to find any off-topic or hostile user interactions more commonly found, for instance, on the comment threads below popular youtube videos. <br />
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Food2 presents the most distinct tone, as it is very overtly the "edgier" food site built for a younger audience of food enthusiasts. Food2's homepage prominently features a link to a very active blog (a word not featured on foodnetwork.com), and featured recipe collections have titles like "WTFood??! 5 Crazy Thanksgiving Dishes." Clearly directed at the millennial media generation, Food2 shows the Food Network's latest efforts to reach out to an increasing online presence, which takes advantage of the communal aspects of food culture and the Internet, and brings them together on comment threads and blogs in a centralized location. As Scripps attracts more and more of the market (as of now, the only other major competitor in food community sites is Epicurious), this centralization becomes increasingly profitable to advertisers. <br />
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=== Extended Online Advertising ===<br />
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FoodNetwork.com is a resource made not only for television show viewers, but for active consumers as well. With a variety of access points for advertising agencies to promote products and ideas, the website has become an amenity for improving cooking skills, as well as a general hub for food fans everywhere. <br />
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==== Online Streaming ====<br />
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The Food Network's website holds a vast majority of the shows broadcasted on live television. Fans are able to catch up on a recent show without regret for missing the actual viewing. Like most online T.V. shows, commercials are shown every-so-often during the show. Usually these are located at the beginning, sporadically throughout the middle, and at the end of each episode. The ads are of corporate sponsors that support the show financially. For example, many episodes will begin with the phrase, "The following program is brought to you by... [insert company name here]. A commercial detailing of the company ensues shortly after the conclusion of the introduction. This form of advertising is a classic means by which the companies promote their products without the viewer being able to avoid contact. In order for the viewer to continue streaming the episode, the ad must be watched.&nbsp; <br />
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==== Banner Advertising ====<br />
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This kind of advertising is when ads are present at the top, bottom, or sides of the website. As one of the most common types of product promotion, ads include sponsorship of corporate affiliates along with cooking merchandise. Banner ads also include infomercials pressuring the viewer to buy products with phrases such as "limited-time offer". In specific with the Food Network website, these sort of ads mainly contain promotions of shows that are televised on the Food Network channel. Some pressure ads exist in small boxes at the bottom of the screen, but nothing that detracts away from the main food focus. Any additional ads sometimes pertain to food, but often times are just bought by financial contributors publicizing their products. With each new refresh of the webpage, these ads change, thus allowing the Food Network to sell more ad space than is actually present at any one given time. Most always banner webs are composed of catchy graphics, videos, and slogans that attempt to draw casual websurfers from a recipe or blog.&nbsp; <br />
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==== Online Shopping ====<br />
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At the very bottom of the website, there is a link entitled "shops" that provides a direct connection to the Food Network merchandise shop. This includes cookbooks, instructional DVDs, show paraphernalia, and hoer miscellaneous items that are available for consumer purchase. This is a way the Food Network promotes both it's online presence and television station via t-shirts, coffee mugs, etc. being sported around public arenas. In addition to expanding advertising beyond the internet and television commercials, the Food Network advertises subliminally through cooking utensils with which to complete the recipes present on the site. The online store offers the tools for sale that are seen on the actual television show. This thus implies that if one is serious about cooking like the master chefs, one has to use the exact same tools as master chef.&nbsp; <br />
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==== Affiliate Marketing ====<br />
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Due to the recent influx of technological innovation and revolutionary creativity amongst engineers, the Food Network is able to go mobile, following right in suit with the new technology. "Food Mobile" is a special link that associates the Food Network to being easily accessible no matter the location. Playing off the consumerist attitude of modern day, and the need for instant information, Food Network applications are available for purchase through the iTunes Store.&nbsp; <br />
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== References ==<br />
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<references /></div>Kenneth Grindehttps://mediawiki.middlebury.edu/FMMC0104/index.php?title=Food_Network&diff=1106Food Network2010-11-05T13:58:28Z<p>Kenneth Grinde: </p>
<hr />
<div>= '''The Food Network''' =<br />
<br />
== '''Industrial Analysis''' ==<br />
<br />
=== <span style="font-weight: bold;">Conception and Development</span><br> ===<br />
<br />
The Food Network (legally the Television Food Network, GP) was launched on Thanksgiving weekend 1993 in New York, NY as a channel that specialized in programs about cooking, hospitality, food, restaurants, and general kitchen culture. Its headquarters are stationed in New York City and offices are located in various cities scattered across the country, including Atlanta, Los Angeles, Chicago, Detroit and Knoxville. The Food Network is internationally available in Canada, Australia, Korea, Thailand, Singapore, the Philippines, Monaco, Andorra, Africa, France, and the French-speaking territories in the Caribbean and Polynesia. <br />
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In 1997, the E.W. Scripps Company purchased a majority share of the channel from A.H. Belo Corp., and has since bought out every minority shareholder except for Tribune Co., which maintains a 31% share of the estimated $1 billion channel.<ref>Monk, Dan. Business Courier of Cincinnati. "Tribune's Food Network stake has Scripps' belly growling" April 4, 2008. http://cincinnati.bizjournals.com/cincinnati/stories/2008/04/07/tidbits1.html</ref><ref>Owl Staff. Owl Beta. "A History of the Food Network" December 7, 2009. http://www.owl.com/article/2009/12/07/a-history-of-the-food-network</ref>&nbsp; Scripps Networks Interactive, an offshoot of E.W. Scripps Co., runs the Food Network inside a Lifestyle Media portfolio of channels, which includes HGTV, DIY Network, Cooking Channel, and Travel Channel. Further partnerships include purchasing featured kitchen utensils etc. on websites affiliated with the Scripps ownership, such as BizRate and Shopzilla.<ref>Food Network. "About." (http://www.FoodNetwork.com/home/about-foodnetworkcom/index.html)</ref> <br />
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The Food Network currently broadcasts to 99 million television household nationwide.&nbsp; Globally, the Food Network has expanded well beyond this number, as they have begun to distribute to both the United Kingdom and Asia since November 9, 2009 and July 5, 2010, respectively.<ref>Schroeder, Eric. Food Business News. "Food Network to launch in international markets" November 4, 2009. http://www.foodbusinessnews.net ''(Registration required to view entire article.)''</ref><br> <br />
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=== '''Economic Evolution Under Providence and Scripps'''<br> ===<br />
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Early on, the subject matter now covered under the cable umbrella of Scripps Networks Interactive was aired on PBS.&nbsp; This included cooking shows like ''The French Chef ''with Julia Child and ''The Frugal Gourmet'', as well as home, gardening and do-it-yourself programs like ''The New Yankee Workshop ''and ''This Old House.''&nbsp; The popularity of these shows caught the attention of the Providence Journal Company, which pitched the initial idea for a cable food channel.&nbsp; Interest was immediate, as producers noted that such shows were inexpensive to produce and ripe for product placement, as 45 of the 100 top U.S. advertisers at the time were food-related.<ref>Ketchum, Cheri. "Tunnel Vision and Food." Ed. Sarah Banet-Weiser, Cynthia Chris, and Anthony Freitas. Cable Visions: Television beyond Broadcasting. New York, NY: New York UP, 2007. 162+. Print.</ref><br> <br />
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Providence Co. effectively used synergy within their own corporate network to boost the Food Network in its early days.&nbsp; They gathered investors from among a handful of its own media holdings (including the then-dubbed Scripps-Howard Inc.) that were endowed enough to wait several years on initial investment return, and then used Providence's own cable system, Colony Communication, to distribute.&nbsp; As an early strategy, Colony leveraged the Food Network into American householods by offering the channel free of charge to any cable system that agreed to carry it to at least 80% of their subscribers.<ref>Stern, Christopher. Broadcasting &amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp; Cable 123 no. 23. "Television Food Network Develops Strategy for Wider Carriage" June 7, 1993. 50. Print.</ref>&nbsp; Scripps used a similar tactic of synergy after it bought the Food Network in 1997, using its own ten TV broadcast stations to reach 10% of the national market, and then bartering offerings of the newly purchased HGTV for Food Network slots on another 54 stations.<ref>Ketchum, Ibid.</ref>&nbsp; Since then, 90% of the Food Network's production has been done under the Scripps corporate umbrella, keeping outsourced spending to a minimum, while Scripps has also maintained diverse holdings in retail markets, including BizRate, Shopzilla, and various other "lifestyle" channels and websites (which all advertise for each other) in order to boost profits.&nbsp; Together these tactics demonstrate a successful example of corporate synergy that has returned initial investment and then some, garnering ever-growing profits for the Food Network and Scripps since the early 2000's.<ref>Ketchum, Ibid.</ref><br> <br />
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=== '''Present Status and Success'''<br> ===<br />
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The Food Network has expanded to provide online and print accompaniments through foodnetwork.com and Food Network Magazine.&nbsp; Foodnetwork.com has enjoyed particular success, with over 198 million monthly hits among 7 million monthly visitors and an established audience base open to advertisers.&nbsp; Indeed their site proudly displays audience demographics for available advertising, as the site has become such an integral and high-profile component to the Food Network's interactive brand.<ref>Food Network. Advertise With Us - Audience Profile. http://www.foodnetwork.com/advertise-with-us-audience-profile/package/index.html</ref> Meanwhile published testimonials (like [http://www.nytimes.com/2010/09/24/business/media/24adco.html?_r=2&scp=4&sq=food%20network&st=cse [this one]] in the New York Times) of advertising success have given legitimacy to the site that now attracts more and more revenue.<br> <br />
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Additionally, initial efforts to attract a wider demographic of young people and males have proven to be widely successful for Food Network profits.&nbsp; Without alienating their original viewers (primarily older female "grocery decision makers"), the Food Network has managed to greatly appeal to the youth market in particular and subsequently sell that audience potential.&nbsp; Food Network president Brooke Bailey Johnson notoriously won over such youth-oriented advertisers as McDonald's, Michelob, and Monster Worldwide after demographics began to noticeably change in 2006, and Food Network profits overall ended up boosting Scripps stocks by 22% in August of 2007 despite financial failures in every other media sector.<ref>Weber, Joseph. Bloomberg Business Week. "I Want My Food Network" January 8, 2007. http://www.businessweek.com/magazine/content/07_02/b4016082.htm</ref><br> <br />
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=== '''Cable Pricing Controversy'''<br> ===<br />
<br />
Since offering their channel for free in the mid 1990's, The Food Network and connected HGTV have evolved considerable independence and popularity to maintain consistently high Nielsen ratings in cable, while Food Network in particular has grown immensely in viewer base over the past five years.&nbsp; Despite this fact, however, pricing is still being negotiated for the worth of these growing channels, and controversy has arisen as a result.&nbsp; Cablevision famously spotlighted such a controversy last year, when it dropped the Food Network without a renewed contract on December 31, 2009 and pulled it off the air for the entire NY/NJ/CT tri-state area.&nbsp; The dispute was rooted in Cablevision's price for the Food Network, which at the time was 25 cents per subscriber per month, a number Scripps officials found to be grossly below what the Food Network could have feasibly charged, which cable subscribers agreed was closer to $1.03 per month.<ref>Scripp's Network. "Food Network, HGTV Enlist Viewers' Help To Keep Popular Lifestyle Networks on Cablevision" January 1, 2010. http://www.scrippsnetworks.com/newsitem.aspx?id=391</ref> <br />
<br />
After a three-week debate, the Food Network was put back on the Cablevision airwaves (along with HGTV) with little damage to ratings.&nbsp; Though the details of the pricing agreement were never disclosed, it was estimated that the Food Network received a raised rate to 49 cents during the negotiations, which would more than continue the channel's strong financial growth.<ref>Worden, Nat. The Wall Street Journal. "Cable Dispute Is Resolved" January 22, 2010. http://online.wsj.com/article/SB10001424052748703699204575017663118776990.html</ref> <br />
<br />
== <br> '''Textual Analysis''' ==<br />
<br />
=== ''Good Eats'' ===<br />
<br />
Two pilot episodes were shot for ''Good Eats ''in 1997, showing the science and specifics behind steak and potatoes, respectively ("Steak Your Claim" and "This Spud's for You"), and after positive press from critics watching Chicago Public Television, the Food Network picked up the show and aired the first episodes on July 7, 1999.''<ref>Good Eats Fanpage FAQ's. http://www.goodeatsfanpage.com/FAQ/FAQ100s.htm#142</ref> Good Eats''&nbsp;is a show classified more as a "traditional" take on cooking by the Food Network. &nbsp;Hosted by culinary mastermind Alton Brown, it is described by the Food Network as “Pop culture, comedy, and plain good eating,"<ref>Food Network. Good Eats Homepage. http://www.foodnetwork.com/good-eats/index.html</ref>&nbsp;and mixes a standard cooking show format with informative lessons on the science behind food. <br />
<br />
==== Target audience ====<br />
<br />
First and foremost, ''Good Eats'' is defined more by its host and style than by its content. &nbsp;Because Food Network gears specifically towards "Grocery Decision Makers" (an audience it is also trying to expand) the charisma of Alton Brown makes the show more of a performance than a traditional cooking show, and thus draws more attention as a performance a variety of audiences rather than a cooking show geared specifically at women. &nbsp;Audience members have written specifically of its merits for children&nbsp;<ref>Johnson, Chana M. BellaOnline: The Voice of Women. TV and Movies - Children's TV. http://www.bellaonline.com/articles/art23756.asp</ref>&nbsp;and the show has aired episodes directly addressing men in the kitchen with the aptly titled "Man Food Show,"&nbsp;<ref>Food Network. Man Food Page. http://www.foodnetwork.com/good-eats/the-man-food-show/index.html</ref>&nbsp;which demands the women leave the room so that men can correctly cook the traditional man cuisine that is corndogs and hamburgers.<ref>Brown, Alton. YouTube Video: The Man Food Show, ep. EA1G16. http://www.youtube.com/watch?v=zHwasrpAx88</ref>&nbsp; This episode is an abberation, however, from the general image of genders supported in&nbsp;''Good Eats'' and across the Food Network, which places women in the kitchen for preperation of daily meals, and men in the scientific or competitive realms that remain entirely separate, an image of separation that has begun to receive criticism from media scholars. <ref>Swenson, R. (2009). Domestic Divo? Televised Treatments of Masculinity, Femininity and Food. Critical Studies in Media Communication , 36-53.</ref>&nbsp;&nbsp; However, because the kitchen is still seen as a gendered area, Alton Brown can directly address specifics audiences for specific episodes in a way that would be impossible for nearly any other format of episodic show.&nbsp; The DIY's carpentry show ''Ten Grand in Your Hand'' similarly airs shows of the inverse influence, aiming specific episodes at women handywork such as "Single Seeks Country Kitchen/ I Am a Woman, Watch Me Saw."<ref>DIY Channel. Shows. Ten Grand in Your Hand. http://www.diynetwork.com/diy/episode_archive/0,1000626,DIY_33156_1062,00.html</ref><br> <br />
<br />
=== ''The Next Food Network Star'' ===<br />
<br />
Originally filmed as a talent scouting expedition for the Food Network, ''The Next Food Network Star ''is now one of the Food Network's flagship shows, emphasizing the edgier competition-based side of Food Network material à la ''Iron Chef'' and ''Chopped''. &nbsp;The show pits 12 contestants against each other over a summer season, challenging them each week with a new feat of fooding and/or on-screen personality. &nbsp;The finale names a champion, who is then given their own Food Network show, however over the past several seasons, more often than not a runner-up is offered some kind of job elsewhere on the network.<ref>Saad, Jeffrey. "Cooking Without Borders" - About Jeffrey. http://jeffreysaad.com/about/</ref><ref>Lynch, Rene. 'Next Food Network Star': It's a Party for Aarti and Tom, but what about Herb?' Los Angeles Times August 16, 2010. http://latimesblogs.latimes.com/showtracker/2010/08/next-food-network-star-its-a-party-for-aarti-and-tom-but-what-about-herb.htmlfckLRfckLR====</ref> <br />
<br />
==== Style and Tone ====<br />
<br />
''The Next Food Network Star'' is as focused on drama as it is on food, and emphasizes equal amounts food and reality TV. The show emphasized personal charisma of contestants, and in this way becomes strangely self-aware within the channel. Through rigorous tests of culinary expertise, on-screen personality, and originality of creation, the Food Network uses this show to not only emphasize an immense amount of creative pressure on competitors, but directly bolsters the credibility of its already established stars by the same standards. Competition is heated, serious, and rigorous.&nbsp; <br />
<br />
==== Industry Strategy ====<br />
<br />
The Food Network put ''Next Food Network Star''&nbsp;as a Sunday night standard because of its consistently high ratings, and over the summer season, the network never fails to play up the success of the show. &nbsp;The most recent season (season 6)&nbsp;culminated in a 6.5 hour finale run on August 15th, 2010, which ran a series of contests up to the final decision,<ref>Food Network Program Guide. Week of: August 15 - August 21 2010. http://www.foodnetwork.com/food/programdaily/0,,FOOD_32078_8-15-2010_EST,00.html</ref> naming&nbsp;Aarti Sequeira as the winner and the soon-to-be host of her show,&nbsp;''Aarti Party. &nbsp;''Before the final decision was made, the popularity of the show was readily visible by published finale predictions posted by various followers around the web&nbsp;<ref>Waldman, Allison. 'The Next Food Network Star' Finale Predictions. TV Squad. August 13, 2010. http://www.tvsquad.com/2010/08/13/the-next-food-network-star-finale-predictions/fckLRfckLR=</ref> <br />
<br />
<references /></div>Kenneth Grindehttps://mediawiki.middlebury.edu/FMMC0104/index.php?title=Food_Network&diff=1060Food Network2010-11-05T07:35:08Z<p>Kenneth Grinde: </p>
<hr />
<div>= '''The Food Network''' =<br />
<br />
== '''Industrial Analysis''' ==<br />
<br />
=== <span style="font-weight: bold;">Conception and Development</span><br> ===<br />
<br />
The Food Network (legally the Television Food Network, GP) was launched on Thanksgiving weekend 1993 in New York, NY as a channel that specialized in programs about cooking, hospitality, food, restaurants, and general kitchen culture. Its headquarters are stationed in New York City and offices are located in various cities scattered across the country, including Atlanta, Los Angeles, Chicago, Detroit and Knoxville. The Food Network is internationally available in Canada, Australia, Korea, Thailand, Singapore, the Philippines, Monaco, Andorra, Africa, France, and the French-speaking territories in the Caribbean and Polynesia. <br />
<br />
In 1997, the E.W. Scripps Company purchased a majority share of the channel from A.H. Belo Corp., and has since bought out every minority shareholder except for Tribune Co., which maintains a 31% share of the estimated $1 billion channel.<ref>Monk, Dan. Business Courier of Cincinnati. "Tribune's Food Network stake has Scripps' belly growling" April 4, 2008. http://cincinnati.bizjournals.com/cincinnati/stories/2008/04/07/tidbits1.html</ref><ref>Owl Staff. Owl Beta. "A History of the Food Network" December 7, 2009. http://www.owl.com/article/2009/12/07/a-history-of-the-food-network</ref>&nbsp; Scripps Networks Interactive, an offshoot of E.W. Scripps Co., runs the Food Network inside a Lifestyle Media portfolio of channels, which includes HGTV, DIY Network, Cooking Channel, and Travel Channel. Further partnerships include purchasing featured kitchen utensils etc. on websites affiliated with the Scripps ownership, such as BizRate and Shopzilla.<ref>Food Network. "About." (http://www.FoodNetwork.com/home/about-foodnetworkcom/index.html)</ref> <br />
<br />
The Food Network currently broadcasts to 99 million television household nationwide.&nbsp; Globally, the Food Network has expanded well beyond this number, as they have begun to distribute to both the United Kingdom and Asia since November 9, 2009 and July 5, 2010, respectively.<ref>Schroeder, Eric. Food Business News. "Food Network to launch in international markets" November 4, 2009. http://www.foodbusinessnews.net ''(Registration required to view entire article.)''</ref><br> <br />
<br />
=== '''Economic Evolution Under Providence and Scripps'''<br> ===<br />
<br />
Early on, the subject matter now covered under the cable umbrella of Scripps Networks Interactive was aired on PBS.&nbsp; This included cooking shows like ''The French Chef ''with Julia Child and ''The Frugal Gourmet'', as well as home, gardening and do-it-yourself programs like ''The New Yankee Workshop ''and ''This Old House.''&nbsp; The popularity of these shows caught the attention of the Providence Journal Company, which pitched the initial idea for a cable food channel.&nbsp; Interest was immediate, as producers noted that such shows were inexpensive to produce and ripe for product placement, as 45 of the 100 top U.S. advertisers at the time were food-related.<ref>Ketchum, Cheri. "Tunnel Vision and Food." Ed. Sarah Banet-Weiser, Cynthia Chris, and Anthony Freitas. Cable Visions: Television beyond Broadcasting. New York, NY: New York UP, 2007. 162+. Print.</ref><br> <br />
<br />
Providence Co. effectively used synergy within their own corporate network to boost the Food Network in its early days.&nbsp; They gathered investors from among a handful of its own media holdings (including the then-dubbed Scripps-Howard Inc.) that were endowed enough to wait several years on initial investment return, and then used Providence's own cable system, Colony Communication, to distribute.&nbsp; As an early strategy, Colony leveraged the Food Network into American householods by offering the channel free of charge to any cable system that agreed to carry it to at least 80% of their subscribers.<ref>Stern, Christopher. Broadcasting &amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp; Cable 123 no. 23. "Television Food Network Develops Strategy for Wider Carriage" June 7, 1993. 50. Print.</ref>&nbsp; Scripps used a similar tactic of synergy after it bought the Food Network in 1997, using its own ten TV broadcast stations to reach 10% of the national market, and then bartering offerings of the newly purchased HGTV for Food Network slots on another 54 stations.<ref>Ketchum, Ibid.</ref>&nbsp; Since then, 90% of the Food Network's production has been done under the Scripps corporate umbrella, keeping outsourced spending to a minimum, while Scripps has also maintained diverse holdings in retail markets, including BizRate, Shopzilla, and various other "lifestyle" channels and websites (which all advertise for each other) in order to boost profits.&nbsp; Together these tactics demonstrate a successful example of corporate synergy that has returned initial investment and then some, garnering ever-growing profits for the Food Network and Scripps since the early 2000's.<ref>Ketchum, Ibid.</ref><br> <br />
<br />
=== '''Present Status and Success'''<br> ===<br />
<br />
The Food Network has expanded to provide online and print accompaniments through foodnetwork.com and Food Network Magazine.&nbsp; Foodnetwork.com has enjoyed particular success, with over 198 million monthly hits among 7 million monthly visitors and an established audience base open to advertisers.&nbsp; Indeed their site proudly displays audience demographics for available advertising, as the site has become such an integral and high-profile component to the Food Network's interactive brand.<ref>Food Network. Advertise With Us - Audience Profile. http://www.foodnetwork.com/advertise-with-us-audience-profile/package/index.html</ref> Meanwhile published testimonials (like [http://www.nytimes.com/2010/09/24/business/media/24adco.html?_r=2&scp=4&sq=food%20network&st=cse [this one]] in the New York Times) of advertising success have given legitimacy to the site that now attracts more and more revenue.<br> <br />
<br />
Additionally, initial efforts to attract a wider demographic of young people and males have proven to be widely successful for Food Network profits.&nbsp; Without alienating their original viewers (primarily older female "grocery decision makers"), the Food Network has managed to greatly appeal to the youth market in particular and subsequently sell that audience potential.&nbsp; Food Network president Brooke Bailey Johnson notoriously won over such youth-oriented advertisers as McDonald's, Michelob, and Monster Worldwide after demographics began to noticeably change in 2006, and Food Network profits overall ended up boosting Scripps stocks by 22% in August of 2007 despite financial failures in every other media sector.<ref>Weber, Joseph. Bloomberg Business Week. "I Want My Food Network" January 8, 2007. http://www.businessweek.com/magazine/content/07_02/b4016082.htm</ref><br> <br />
<br />
=== '''Cable Pricing Controversy'''<br> ===<br />
<br />
Since offering their channel for free in the mid 1990's, The Food Network and connected HGTV have evolved considerable independence and popularity to maintain consistently high Nielsen ratings in cable, while Food Network in particular has grown immensely in viewer base over the past five years.&nbsp; Despite this fact, however, pricing is still being negotiated for the worth of these growing channels, and controversy has arisen as a result.&nbsp; Cablevision famously spotlighted such a controversy last year, when it dropped the Food Network without a renewed contract on December 31, 2009 and pulled it off the air for the entire NY/NJ/CT tri-state area.&nbsp; The dispute was rooted in Cablevision's price for the Food Network, which at the time was 25 cents per subscriber per month, a number Scripps officials found to be grossly below what the Food Network could have feasibly charged, which cable subscribers agreed was closer to $1.03 per month.<ref>Scripp's Network. "Food Network, HGTV Enlist Viewers' Help To Keep Popular Lifestyle Networks on Cablevision" January 1, 2010. http://www.scrippsnetworks.com/newsitem.aspx?id=391</ref> <br />
<br />
After a three-week debate, the Food Network was put back on the Cablevision airwaves (along with HGTV) with little damage to ratings.&nbsp; Though the details of the pricing agreement were never disclosed, it was estimated that the Food Network received a raised rate to 49 cents during the negotiations, which would more than continue the channel's strong financial growth.<ref>Worden, Nat. The Wall Street Journal. "Cable Dispute Is Resolved" January 22, 2010. http://online.wsj.com/article/SB10001424052748703699204575017663118776990.html</ref> <br />
<br />
== <br> '''Textual Analysis''' ==<br />
<br />
=== ''Good Eats'' ===<br />
<br />
Two pilot episodes were shot for ''Good Eats ''in 1997, showing the science and specifics behind steak and potatoes, respectively ("Steak Your Claim" and "This Spud's for You"), and after positive press from critics watching Chicago Public Television, the Food Network picked up the show and aired the first episodes on July 7, 1999.''<ref>Good Eats Fanpage FAQ's. http://www.goodeatsfanpage.com/FAQ/FAQ100s.htm#142</ref> Good Eats''&nbsp;is a show classified more as a "traditional" take on cooking by the Food Network. &nbsp;Hosted by culinary mastermind Alton Brown, it is described by the Food Network as “Pop culture, comedy, and plain good eating,"<ref>Food Network. Good Eats Homepage. http://www.foodnetwork.com/good-eats/index.html</ref>&nbsp;and mixes a standard cooking show format with informative lessons on the science behind food. <br />
<br />
==== Target audience ====<br />
<br />
First and foremost, Good Eats is defined more by its host and style than by its content. &nbsp;Because Food Network gears specifically towards "Grocery Decision Makers" (an audience it is also trying to expand) the charisma of Alton Brown makes the show more of a performance than a traditional cooking show, and thus draws more attention as a performance a variety of audiences rather than a cooking show geared specifically at women. &nbsp;Audience members have written specifically of its merits for children&nbsp;<ref>Johnson, Chana M. BellaOnline: The Voice of Women. TV and Movies - Children's TV. http://www.bellaonline.com/articles/art23756.asp</ref>&nbsp;and the show has aired episodes directly addressing men in the kitchen with the aptly titled "Man Food Show,"&nbsp;<ref>Food Network. Man Food Page. http://www.foodnetwork.com/good-eats/the-man-food-show/index.html</ref>&nbsp;which demands the women leave the room so that men can correctly cook the traditional man cuisine that is corndogs and hamburgers.<ref>Brown, Alton. YouTube Video: The Man Food Show, ep. EA1G16. http://www.youtube.com/watch?v=zHwasrpAx88</ref>&nbsp; <br />
<br />
=== ''The Next Food Network Star'' ===<br />
<br />
Originally filmed as a talent scouting expedition for the Food Network, ''The Next Food Network Star ''is now one of the Food Network's flagship shows, emphasizing the edgier competition-based side of Food Network material à la ''Iron Chef'' and ''Chopped''. &nbsp;The show pits 12 contestants against each other over a summer season, challenging them each week with a new feat of fooding and/or on-screen personality. &nbsp;The finale names a champion, who is then given their own Food Network show, however over the past several seasons, more often than not a runner-up is offered some kind of job elsewhere on the network.<ref>Saad, Jeffrey. "Cooking Without Borders" - About Jeffrey. http://jeffreysaad.com/about/</ref><ref>Lynch, Rene. 'Next Food Network Star': It's a Party for Aarti and Tom, but what about Herb?' Los Angeles Times August 16, 2010. http://latimesblogs.latimes.com/showtracker/2010/08/next-food-network-star-its-a-party-for-aarti-and-tom-but-what-about-herb.htmlfckLRfckLR====</ref><br />
<br />
==== Style and Tone ====<br />
<br />
''The Next Food Network Star'' is as focused on drama as it is on food, and emphasizes equal amounts food and reality TV. The show emphasized personal charisma of contestants, and in this way becomes strangely self-aware within the channel. Through rigorous tests of culinary expertise, on-screen personality, and originality of creation, the Food Network uses this show to not only emphasize an immense amount of creative pressure on competitors, but directly bolsters the credibility of its already established stars by the same standards. Competition is heated, serious, and rigorous.&nbsp; <br />
<br />
==== Industry Strategy ====<br />
<br />
The Food Network put ''Next Food Network Star''&nbsp;as a Sunday night standard because of its consistently high ratings, and over the summer season, the network never fails to play up the success of the show. &nbsp;The most recent season (season 6)&nbsp;culminated in a 6.5 hour finale run on August 15th, 2010, which ran a series of contests up to the final decision,<ref>Food Network Program Guide. Week of: August 15 - August 21 2010. http://www.foodnetwork.com/food/programdaily/0,,FOOD_32078_8-15-2010_EST,00.html</ref> naming&nbsp;Aarti Sequeira as the winner and the soon-to-be host of her show,&nbsp;''Aarti Party. &nbsp;''Before the final decision was made, the popularity of the show was readily visible by published finale predictions posted by various followers around the web&nbsp;<ref>Waldman, Allison. 'The Next Food Network Star' Finale Predictions. TV Squad. August 13, 2010. http://www.tvsquad.com/2010/08/13/the-next-food-network-star-finale-predictions/fckLRfckLR=</ref><br />
<br />
<references /></div>Kenneth Grindehttps://mediawiki.middlebury.edu/FMMC0104/index.php?title=Food_Network&diff=1058Food Network2010-11-05T07:34:14Z<p>Kenneth Grinde: </p>
<hr />
<div>= '''The Food Network''' =<br />
<br />
== '''Industrial Analysis''' ==<br />
<br />
=== <span style="font-weight: bold;">Conception and Development</span><br> ===<br />
<br />
The Food Network (legally the Television Food Network, GP) was launched on Thanksgiving weekend 1993 in New York, NY as a channel that specialized in programs about cooking, hospitality, food, restaurants, and general kitchen culture. Its headquarters are stationed in New York City and offices are located in various cities scattered across the country, including Atlanta, Los Angeles, Chicago, Detroit and Knoxville. The Food Network is internationally available in Canada, Australia, Korea, Thailand, Singapore, the Philippines, Monaco, Andorra, Africa, France, and the French-speaking territories in the Caribbean and Polynesia. <br />
<br />
In 1997, the E.W. Scripps Company purchased a majority share of the channel from A.H. Belo Corp., and has since bought out every minority shareholder except for Tribune Co., which maintains a 31% share of the estimated $1 billion channel.<ref>Monk, Dan. Business Courier of Cincinnati. "Tribune's Food Network stake has Scripps' belly growling" April 4, 2008. http://cincinnati.bizjournals.com/cincinnati/stories/2008/04/07/tidbits1.html</ref><ref>Owl Staff. Owl Beta. "A History of the Food Network" December 7, 2009. http://www.owl.com/article/2009/12/07/a-history-of-the-food-network</ref>&nbsp; Scripps Networks Interactive, an offshoot of E.W. Scripps Co., runs the Food Network inside a Lifestyle Media portfolio of channels, which includes HGTV, DIY Network, Cooking Channel, and Travel Channel. Further partnerships include purchasing featured kitchen utensils etc. on websites affiliated with the Scripps ownership, such as BizRate and Shopzilla.<ref>Food Network. "About." (http://www.FoodNetwork.com/home/about-foodnetworkcom/index.html)</ref> <br />
<br />
The Food Network currently broadcasts to 99 million television household nationwide.&nbsp; Globally, the Food Network has expanded well beyond this number, as they have begun to distribute to both the United Kingdom and Asia since November 9, 2009 and July 5, 2010, respectively.<ref>Schroeder, Eric. Food Business News. "Food Network to launch in international markets" November 4, 2009. http://www.foodbusinessnews.net ''(Registration required to view entire article.)''</ref><br> <br />
<br />
=== '''Economic Evolution Under Providence and Scripps'''<br> ===<br />
<br />
Early on, the subject matter now covered under the cable umbrella of Scripps Networks Interactive was aired on PBS.&nbsp; This included cooking shows like ''The French Chef ''with Julia Child and ''The Frugal Gourmet'', as well as home, gardening and do-it-yourself programs like ''The New Yankee Workshop ''and ''This Old House.''&nbsp; The popularity of these shows caught the attention of the Providence Journal Company, which pitched the initial idea for a cable food channel.&nbsp; Interest was immediate, as producers noted that such shows were inexpensive to produce and ripe for product placement, as 45 of the 100 top U.S. advertisers at the time were food-related.<ref>Ketchum, Cheri. "Tunnel Vision and Food." Ed. Sarah Banet-Weiser, Cynthia Chris, and Anthony Freitas. Cable Visions: Television beyond Broadcasting. New York, NY: New York UP, 2007. 162+. Print.</ref><br> <br />
<br />
Providence Co. effectively used synergy within their own corporate network to boost the Food Network in its early days.&nbsp; They gathered investors from among a handful of its own media holdings (including the then-dubbed Scripps-Howard Inc.) that were endowed enough to wait several years on initial investment return, and then used Providence's own cable system, Colony Communication, to distribute.&nbsp; As an early strategy, Colony leveraged the Food Network into American householods by offering the channel free of charge to any cable system that agreed to carry it to at least 80% of their subscribers.<ref>Stern, Christopher. Broadcasting &amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp; Cable 123 no. 23. "Television Food Network Develops Strategy for Wider Carriage" June 7, 1993. 50. Print.</ref>&nbsp; Scripps used a similar tactic of synergy after it bought the Food Network in 1997, using its own ten TV broadcast stations to reach 10% of the national market, and then bartering offerings of the newly purchased HGTV for Food Network slots on another 54 stations.<ref>Ketchum, Ibid.</ref>&nbsp; Since then, 90% of the Food Network's production has been done under the Scripps corporate umbrella, keeping outsourced spending to a minimum, while Scripps has also maintained diverse holdings in retail markets, including BizRate, Shopzilla, and various other "lifestyle" channels and websites (which all advertise for each other) in order to boost profits.&nbsp; Together these tactics demonstrate a successful example of corporate synergy that has returned initial investment and then some, garnering ever-growing profits for the Food Network and Scripps since the early 2000's.<ref>Ketchum, Ibid.</ref><br> <br />
<br />
=== '''Present Status and Success'''<br> ===<br />
<br />
The Food Network has expanded to provide online and print accompaniments through foodnetwork.com and Food Network Magazine.&nbsp; Foodnetwork.com has enjoyed particular success, with over 198 million monthly hits among 7 million monthly visitors and an established audience base open to advertisers.&nbsp; Indeed their site proudly displays audience demographics for available advertising, as the site has become such an integral and high-profile component to the Food Network's interactive brand.<ref>Food Network. Advertise With Us - Audience Profile. http://www.foodnetwork.com/advertise-with-us-audience-profile/package/index.html</ref> Meanwhile published testimonials (like [http://www.nytimes.com/2010/09/24/business/media/24adco.html?_r=2&scp=4&sq=food%20network&st=cse [this one]] in the New York Times) of advertising success have given legitimacy to the site that now attracts more and more revenue.<br> <br />
<br />
Additionally, initial efforts to attract a wider demographic of young people and males have proven to be widely successful for Food Network profits.&nbsp; Without alienating their original viewers (primarily older female "grocery decision makers"), the Food Network has managed to greatly appeal to the youth market in particular and subsequently sell that audience potential.&nbsp; Food Network president Brooke Bailey Johnson notoriously won over such youth-oriented advertisers as McDonald's, Michelob, and Monster Worldwide after demographics began to noticeably change in 2006, and Food Network profits overall ended up boosting Scripps stocks by 22% in August of 2007 despite financial failures in every other media sector.<ref>Weber, Joseph. Bloomberg Business Week. "I Want My Food Network" January 8, 2007. http://www.businessweek.com/magazine/content/07_02/b4016082.htm</ref><br> <br />
<br />
=== '''Cable Pricing Controversy'''<br> ===<br />
<br />
Since offering their channel for free in the mid 1990's, The Food Network and connected HGTV have evolved considerable independence and popularity to maintain consistently high Nielsen ratings in cable, while Food Network in particular has grown immensely in viewer base over the past five years.&nbsp; Despite this fact, however, pricing is still being negotiated for the worth of these growing channels, and controversy has arisen as a result.&nbsp; Cablevision famously spotlighted such a controversy last year, when it dropped the Food Network without a renewed contract on December 31, 2009 and pulled it off the air for the entire NY/NJ/CT tri-state area.&nbsp; The dispute was rooted in Cablevision's price for the Food Network, which at the time was 25 cents per subscriber per month, a number Scripps officials found to be grossly below what the Food Network could have feasibly charged, which cable subscribers agreed was closer to $1.03 per month.<ref>Scripp's Network. "Food Network, HGTV Enlist Viewers' Help To Keep Popular Lifestyle Networks on Cablevision" January 1, 2010. http://www.scrippsnetworks.com/newsitem.aspx?id=391</ref> <br />
<br />
After a three-week debate, the Food Network was put back on the Cablevision airwaves (along with HGTV) with little damage to ratings.&nbsp; Though the details of the pricing agreement were never disclosed, it was estimated that the Food Network received a raised rate to 49 cents during the negotiations, which would more than continue the channel's strong financial growth.<ref>Worden, Nat. The Wall Street Journal. "Cable Dispute Is Resolved" January 22, 2010. http://online.wsj.com/article/SB10001424052748703699204575017663118776990.html</ref> <br />
<br />
== <br> '''Textual Analysis''' ==<br />
<br />
=== ''Good Eats'' ===<br />
<br />
Two pilot episodes were shot for ''Good Eats ''in 1997, showing the science and specifics behind steak and potatoes, respectively ("Steak Your Claim" and "This Spud's for You"), and after positive press from critics watching Chicago Public Television, the Food Network picked up the show and aired the first episodes on July 7, 1999.''<ref>Good Eats Fanpage FAQ's. http://www.goodeatsfanpage.com/FAQ/FAQ100s.htm#142</ref> Good Eats''&nbsp;is a show classified more as a "traditional" take on cooking by the Food Network. &nbsp;Hosted by culinary mastermind Alton Brown, it is described by the Food Network as “Pop culture, comedy, and plain good eating,"<ref>Food Network. Good Eats Homepage. http://www.foodnetwork.com/good-eats/index.html</ref>&nbsp;and mixes a standard cooking show format with informative lessons on the science behind food. <br />
<br />
==== Target audience ====<br />
<br />
First and foremost, Good Eats is defined more by its host and style than by its content. &nbsp;Because Food Network gears specifically towards "Grocery Decision Makers" (an audience it is also trying to expand) the charisma of Alton Brown makes the show more of a performance than a traditional cooking show, and thus draws more attention as a performance a variety of audiences rather than a cooking show geared specifically at women. &nbsp;Audience members have written specifically of its merits for children&nbsp;<ref>Johnson, Chana M. BellaOnline: The Voice of Women. TV and Movies - Children's TV. http://www.bellaonline.com/articles/art23756.asp</ref>&nbsp;and the show has aired episodes directly addressing men in the kitchen with the aptly titled "Man Food Show,"&nbsp;<ref>Food Network. Man Food Page. http://www.foodnetwork.com/good-eats/the-man-food-show/index.html</ref>&nbsp;which demands the women leave the room so that men can correctly cook the traditional man cuisine that is corndogs and hamburgers.<ref>Brown, Alton. YouTube Video: The Man Food Show, ep. EA1G16. http://www.youtube.com/watch?v=zHwasrpAx88</ref>&nbsp; <br />
<br />
=== ''The Next Food Network Star'' ===<br />
<br />
Originally filmed as a talent scouting expedition for the Food Network, ''The Next Food Network Star ''is now one of the Food Network's flagship shows, emphasizing the edgier competition-based side of Food Network material à la ''Iron Chef'' and ''Chopped''. &nbsp;The show pits 12 contestants against each other over a summer season, challenging them each week with a new feat of fooding and/or on-screen personality. &nbsp;The finale names a champion, who is then given their own Food Network show, however over the past several seasons, more often than not a runner-up is offered some kind of job elsewhere on the network.<ref>Saad, Jeffrey. "Cooking Without Borders" - About Jeffrey. http://jeffreysaad.com/about/</ref><ref>Lynch, Rene. 'Next Food Network Star': It's a Party for Aarti and Tom, but what about Herb?' Los Angeles Times August 16, 2010. http://latimesblogs.latimes.com/showtracker/2010/08/next-food-network-star-its-a-party-for-aarti-and-tom-but-what-about-herb.htmlfckLRfckLR====</ref><br />
<br />
==== Style and Tone ====<br />
<br />
''The Next Food Network Star'' is as focused on drama as it is on food, and emphasizes equal amounts food and reality TV. The show emphasized personal charisma of contestants, and in this way becomes strangely self-aware within the channel. Through rigorous tests of culinary expertise, on-screen personality, and originality of creation, the Food Network uses this show to not only emphasize an immense amount of creative pressure on competitors, but directly bolsters the credibility of its already established stars by the same standards. Competition is heated, serious, and rigorous.&nbsp; <br />
<br />
==== Industry Strategy ====<br />
<br />
The Food Network put ''Next Food Network Star''&nbsp;as a Sunday night standard because of its consistently high ratings, and over the summer season, the network never fails to play up the success of the show. &nbsp;The most recent season (season 6)&nbsp;culminated in a 6.5 hour finale run on August 15th, 2010, which ran a series of contests up to the final decision,<ref>Food Network Program Guide. Week of: August 15 - August 21 2010. http://www.foodnetwork.com/food/programdaily/0,,FOOD_32078_8-15-2010_EST,00.html</ref> naming&nbsp;Aarti Sequeira as the winner and the soon-to-be host of her show,&nbsp;''Aarti Party. &nbsp;''Before the final decision was made, the popularity of the show was readily visible by published finale predictions posted by various followers around the web&nbsp;<ref>Waldman, Allison. 'The Next Food Network Star' Finale Predictions. TV Squad. August 13, 2010. http://www.tvsquad.com/2010/08/13/the-next-food-network-star-finale-predictions/fckLRfckLR= '''References''' =fckLRfckLR&amp;amp;amp;lt;references /&amp;amp;amp;gt;&amp;amp;amp;lt;br&amp;amp;amp;gt;</ref> <br />
<br />
<references /></div>Kenneth Grindehttps://mediawiki.middlebury.edu/FMMC0104/index.php?title=Food_Network&diff=1057Food Network2010-11-05T07:32:50Z<p>Kenneth Grinde: </p>
<hr />
<div>= '''The Food Network''' =<br />
<br />
== '''Industrial Analysis''' ==<br />
<br />
=== <span style="font-weight: bold;">Conception and Development</span><br> ===<br />
<br />
The Food Network (legally the Television Food Network, GP) was launched on Thanksgiving weekend 1993 in New York, NY as a channel that specialized in programs about cooking, hospitality, food, restaurants, and general kitchen culture. Its headquarters are stationed in New York City and offices are located in various cities scattered across the country, including Atlanta, Los Angeles, Chicago, Detroit and Knoxville. The Food Network is internationally available in Canada, Australia, Korea, Thailand, Singapore, the Philippines, Monaco, Andorra, Africa, France, and the French-speaking territories in the Caribbean and Polynesia. <br />
<br />
In 1997, the E.W. Scripps Company purchased a majority share of the channel from A.H. Belo Corp., and has since bought out every minority shareholder except for Tribune Co., which maintains a 31% share of the estimated $1 billion channel.<ref>Monk, Dan. Business Courier of Cincinnati. "Tribune's Food Network stake has Scripps' belly growling" April 4, 2008. http://cincinnati.bizjournals.com/cincinnati/stories/2008/04/07/tidbits1.html</ref><ref>Owl Staff. Owl Beta. "A History of the Food Network" December 7, 2009. http://www.owl.com/article/2009/12/07/a-history-of-the-food-network</ref>&nbsp; Scripps Networks Interactive, an offshoot of E.W. Scripps Co., runs the Food Network inside a Lifestyle Media portfolio of channels, which includes HGTV, DIY Network, Cooking Channel, and Travel Channel. Further partnerships include purchasing featured kitchen utensils etc. on websites affiliated with the Scripps ownership, such as BizRate and Shopzilla.<ref>Food Network. "About." (http://www.FoodNetwork.com/home/about-foodnetworkcom/index.html)</ref> <br />
<br />
The Food Network currently broadcasts to 99 million television household nationwide.&nbsp; Globally, the Food Network has expanded well beyond this number, as they have begun to distribute to both the United Kingdom and Asia since November 9, 2009 and July 5, 2010, respectively.<ref>Schroeder, Eric. Food Business News. "Food Network to launch in international markets" November 4, 2009. http://www.foodbusinessnews.net ''(Registration required to view entire article.)''</ref><br> <br />
<br />
=== '''Economic Evolution Under Providence and Scripps'''<br> ===<br />
<br />
Early on, the subject matter now covered under the cable umbrella of Scripps Networks Interactive was aired on PBS.&nbsp; This included cooking shows like ''The French Chef ''with Julia Child and ''The Frugal Gourmet'', as well as home, gardening and do-it-yourself programs like ''The New Yankee Workshop ''and ''This Old House.''&nbsp; The popularity of these shows caught the attention of the Providence Journal Company, which pitched the initial idea for a cable food channel.&nbsp; Interest was immediate, as producers noted that such shows were inexpensive to produce and ripe for product placement, as 45 of the 100 top U.S. advertisers at the time were food-related.<ref>Ketchum, Cheri. "Tunnel Vision and Food." Ed. Sarah Banet-Weiser, Cynthia Chris, and Anthony Freitas. Cable Visions: Television beyond Broadcasting. New York, NY: New York UP, 2007. 162+. Print.</ref><br> <br />
<br />
Providence Co. effectively used synergy within their own corporate network to boost the Food Network in its early days.&nbsp; They gathered investors from among a handful of its own media holdings (including the then-dubbed Scripps-Howard Inc.) that were endowed enough to wait several years on initial investment return, and then used Providence's own cable system, Colony Communication, to distribute.&nbsp; As an early strategy, Colony leveraged the Food Network into American householods by offering the channel free of charge to any cable system that agreed to carry it to at least 80% of their subscribers.<ref>Stern, Christopher. Broadcasting &amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp; Cable 123 no. 23. "Television Food Network Develops Strategy for Wider Carriage" June 7, 1993. 50. Print.</ref>&nbsp; Scripps used a similar tactic of synergy after it bought the Food Network in 1997, using its own ten TV broadcast stations to reach 10% of the national market, and then bartering offerings of the newly purchased HGTV for Food Network slots on another 54 stations.<ref>Ketchum, Ibid.</ref>&nbsp; Since then, 90% of the Food Network's production has been done under the Scripps corporate umbrella, keeping outsourced spending to a minimum, while Scripps has also maintained diverse holdings in retail markets, including BizRate, Shopzilla, and various other "lifestyle" channels and websites (which all advertise for each other) in order to boost profits.&nbsp; Together these tactics demonstrate a successful example of corporate synergy that has returned initial investment and then some, garnering ever-growing profits for the Food Network and Scripps since the early 2000's.<ref>Ketchum, Ibid.</ref><br> <br />
<br />
=== '''Present Status and Success'''<br> ===<br />
<br />
The Food Network has expanded to provide online and print accompaniments through foodnetwork.com and Food Network Magazine.&nbsp; Foodnetwork.com has enjoyed particular success, with over 198 million monthly hits among 7 million monthly visitors and an established audience base open to advertisers.&nbsp; Indeed their site proudly displays audience demographics for available advertising, as the site has become such an integral and high-profile component to the Food Network's interactive brand.<ref>Food Network. Advertise With Us - Audience Profile. http://www.foodnetwork.com/advertise-with-us-audience-profile/package/index.html</ref> Meanwhile published testimonials (like [http://www.nytimes.com/2010/09/24/business/media/24adco.html?_r=2&scp=4&sq=food%20network&st=cse [this one]] in the New York Times) of advertising success have given legitimacy to the site that now attracts more and more revenue.<br> <br />
<br />
Additionally, initial efforts to attract a wider demographic of young people and males have proven to be widely successful for Food Network profits.&nbsp; Without alienating their original viewers (primarily older female "grocery decision makers"), the Food Network has managed to greatly appeal to the youth market in particular and subsequently sell that audience potential.&nbsp; Food Network president Brooke Bailey Johnson notoriously won over such youth-oriented advertisers as McDonald's, Michelob, and Monster Worldwide after demographics began to noticeably change in 2006, and Food Network profits overall ended up boosting Scripps stocks by 22% in August of 2007 despite financial failures in every other media sector.<ref>Weber, Joseph. Bloomberg Business Week. "I Want My Food Network" January 8, 2007. http://www.businessweek.com/magazine/content/07_02/b4016082.htm</ref><br> <br />
<br />
=== '''Cable Pricing Controversy'''<br> ===<br />
<br />
Since offering their channel for free in the mid 1990's, The Food Network and connected HGTV have evolved considerable independence and popularity to maintain consistently high Nielsen ratings in cable, while Food Network in particular has grown immensely in viewer base over the past five years.&nbsp; Despite this fact, however, pricing is still being negotiated for the worth of these growing channels, and controversy has arisen as a result.&nbsp; Cablevision famously spotlighted such a controversy last year, when it dropped the Food Network without a renewed contract on December 31, 2009 and pulled it off the air for the entire NY/NJ/CT tri-state area.&nbsp; The dispute was rooted in Cablevision's price for the Food Network, which at the time was 25 cents per subscriber per month, a number Scripps officials found to be grossly below what the Food Network could have feasibly charged, which cable subscribers agreed was closer to $1.03 per month.<ref>Scripp's Network. "Food Network, HGTV Enlist Viewers' Help To Keep Popular Lifestyle Networks on Cablevision" January 1, 2010. http://www.scrippsnetworks.com/newsitem.aspx?id=391</ref> <br />
<br />
After a three-week debate, the Food Network was put back on the Cablevision airwaves (along with HGTV) with little damage to ratings.&nbsp; Though the details of the pricing agreement were never disclosed, it was estimated that the Food Network received a raised rate to 49 cents during the negotiations, which would more than continue the channel's strong financial growth.<ref>Worden, Nat. The Wall Street Journal. "Cable Dispute Is Resolved" January 22, 2010. http://online.wsj.com/article/SB10001424052748703699204575017663118776990.html</ref> <br />
<br />
== <br> '''Textual Analysis''' ==<br />
<br />
=== ''Good Eats'' ===<br />
<br />
Two pilot episodes were shot for ''Good Eats ''in 1997, showing the science and specifics behind steak and potatoes, respectively ("Steak Your Claim" and "This Spud's for You"), and after positive press from critics watching Chicago Public Television, the Food Network picked up the show and aired the first episodes on July 7, 1999.''<ref>Good Eats Fanpage FAQ's. http://www.goodeatsfanpage.com/FAQ/FAQ100s.htm#142</ref> Good Eats''&nbsp;is a show classified more as a "traditional" take on cooking by the Food Network. &nbsp;Hosted by culinary mastermind Alton Brown, it is described by the Food Network as “Pop culture, comedy, and plain good eating,"<ref>Food Network. Good Eats Homepage. http://www.foodnetwork.com/good-eats/index.html</ref>&nbsp;and mixes a standard cooking show format with informative lessons on the science behind food. <br />
<br />
==== Target audience ====<br />
<br />
First and foremost, Good Eats is defined more by its host and style than by its content. &nbsp;Because Food Network gears specifically towards "Grocery Decision Makers" (an audience it is also trying to expand) the charisma of Alton Brown makes the show more of a performance than a traditional cooking show, and thus draws more attention as a performance a variety of audiences rather than a cooking show geared specifically at women. &nbsp;Audience members have written specifically of its merits for children&nbsp;<ref>Johnson, Chana M. BellaOnline: The Voice of Women. TV and Movies - Children's TV. http://www.bellaonline.com/articles/art23756.asp</ref>&nbsp;and the show has aired episodes directly addressing men in the kitchen with the aptly titled "Man Food Show,"&nbsp;<ref>Food Network. Man Food Page. http://www.foodnetwork.com/good-eats/the-man-food-show/index.html</ref>&nbsp;which demands the women leave the room so that men can correctly cook the traditional man cuisine that is corndogs and hamburgers.<ref>Brown, Alton. YouTube Video: The Man Food Show, ep. EA1G16. http://www.youtube.com/watch?v=zHwasrpAx88</ref>&nbsp; <br />
<br />
=== ''The Next Food Network Star'' ===<br />
<br />
Originally filmed as a talent scouting expedition for the Food Network, ''The Next Food Network Star ''is now one of the Food Network's flagship shows, emphasizing the edgier competition-based side of Food Network material à la ''Iron Chef'' and ''Chopped''. &nbsp;The show pits 12 contestants against each other over a summer season, challenging them each week with a new feat of fooding and/or on-screen personality. &nbsp;The finale names a champion, who is then given their own Food Network show, however over the past several seasons, more often than not a runner-up is offered some kind of job elsewhere on the network.<ref>Saad, Jeffrey. "Cooking Without Borders" - About Jeffrey. http://jeffreysaad.com/about/</ref><ref>Lynch, Rene. 'Next Food Network Star': It's a Party for Aarti and Tom, but what about Herb?' Los Angeles Times August 16, 2010. http://latimesblogs.latimes.com/showtracker/2010/08/next-food-network-star-its-a-party-for-aarti-and-tom-but-what-about-herb.htmlfckLRfckLR==== '''Style and Tone''' ====fckLRfckLR''The Next Food Network Star'' is as focused on drama as it is on food, and emphasizes equal amounts food and reality TV. &amp;amp;amp;amp;nbsp;The show emphasized personal charisma of contestants, and in this way becomes strangely self-aware within the channel. &amp;amp;amp;amp;nbsp;Through rigorous tests of culinary expertise, on-screen personality, and originality of creation, the Food Network uses this show to not only emphasize an immense amount of creative pressure on competitors, but directly bolsters the credibility of its already established stars by the same standards. &amp;amp;amp;amp;nbsp;Competition is heated, serious, and rigorous.'''&amp;amp;amp;lt;br&amp;amp;amp;gt;'''fckLRfckLR==== ''Industry Strategies'' ====fckLRAfter gaining widespread popularity, The Food Network used ''The Next Food Network Star'' as a Sunday night standard. &amp;amp;amp;amp;nbsp;Airing at 9 p.m., the show was highly advertised and publicized, and for the most recent 6th season, excitement reached the level of many published predictions of winners and losers from outside media sources.&amp;amp;amp;amp;nbsp;&amp;amp;amp;lt;ref&amp;amp;amp;gt;Waldman, Allison. 'The Next Food Network Star' Finale Predictions. TV Squad August 13, 2010. http://www.tvsquad.com/2010/08/13/the-next-food-network-star-finale-predictions/</ref>&nbsp;&nbsp; <br />
<br />
==== Style and Tone ====<br />
<br />
''The Next Food Network Star'' is as focused on drama as it is on food, and emphasizes equal amounts food and reality TV. The show emphasized personal charisma of contestants, and in this way becomes strangely self-aware within the channel. Through rigorous tests of culinary expertise, on-screen personality, and originality of creation, the Food Network uses this show to not only emphasize an immense amount of creative pressure on competitors, but directly bolsters the credibility of its already established stars by the same standards. Competition is heated, serious, and rigorous.&nbsp; <br />
<br />
==== Industry Strategy ====<br />
<br />
The Food Network put ''Next Food Network Star''&nbsp;as a Sunday night standard because of its consistently high ratings, and over the summer season, the network never fails to play up the success of the show. &nbsp;The most recent season (season 6)&nbsp;culminated in a 6.5 hour finale run on August 15th, 2010, which ran a series of contests up to the final decision,<ref>Food Network Program Guide. Week of: August 15 - August 21 2010. http://www.foodnetwork.com/food/programdaily/0,,FOOD_32078_8-15-2010_EST,00.html</ref> naming&nbsp;Aarti Sequeira as the winner and the soon-to-be host of her show,&nbsp;''Aarti Party. &nbsp;''Before the final decision was made, the popularity of the show was readily visible by published finale predictions posted by various followers around the web&nbsp;<ref>Waldman, Allison. 'The Next Food Network Star' Finale Predictions. TV Squad. August 13, 2010. http://www.tvsquad.com/2010/08/13/the-next-food-network-star-finale-predictions/fckLRfckLR= '''References''' =fckLRfckLR&amp;amp;lt;references /&amp;amp;gt;&amp;amp;lt;br&amp;amp;gt;</ref> <br />
<br />
<references /></div>Kenneth Grindehttps://mediawiki.middlebury.edu/FMMC0104/index.php?title=Food_Network&diff=1055Food Network2010-11-05T07:31:47Z<p>Kenneth Grinde: </p>
<hr />
<div>= '''The Food Network''' =<br />
<br />
== '''Industrial Analysis''' ==<br />
<br />
=== <span style="font-weight: bold;">Conception and Development</span><br> ===<br />
<br />
The Food Network (legally the Television Food Network, GP) was launched on Thanksgiving weekend 1993 in New York, NY as a channel that specialized in programs about cooking, hospitality, food, restaurants, and general kitchen culture. Its headquarters are stationed in New York City and offices are located in various cities scattered across the country, including Atlanta, Los Angeles, Chicago, Detroit and Knoxville. The Food Network is internationally available in Canada, Australia, Korea, Thailand, Singapore, the Philippines, Monaco, Andorra, Africa, France, and the French-speaking territories in the Caribbean and Polynesia. <br />
<br />
In 1997, the E.W. Scripps Company purchased a majority share of the channel from A.H. Belo Corp., and has since bought out every minority shareholder except for Tribune Co., which maintains a 31% share of the estimated $1 billion channel.<ref>Monk, Dan. Business Courier of Cincinnati. "Tribune's Food Network stake has Scripps' belly growling" April 4, 2008. http://cincinnati.bizjournals.com/cincinnati/stories/2008/04/07/tidbits1.html</ref><ref>Owl Staff. Owl Beta. "A History of the Food Network" December 7, 2009. http://www.owl.com/article/2009/12/07/a-history-of-the-food-network</ref>&nbsp; Scripps Networks Interactive, an offshoot of E.W. Scripps Co., runs the Food Network inside a Lifestyle Media portfolio of channels, which includes HGTV, DIY Network, Cooking Channel, and Travel Channel. Further partnerships include purchasing featured kitchen utensils etc. on websites affiliated with the Scripps ownership, such as BizRate and Shopzilla.<ref>Food Network. "About." (http://www.FoodNetwork.com/home/about-foodnetworkcom/index.html)</ref> <br />
<br />
The Food Network currently broadcasts to 99 million television household nationwide.&nbsp; Globally, the Food Network has expanded well beyond this number, as they have begun to distribute to both the United Kingdom and Asia since November 9, 2009 and July 5, 2010, respectively.<ref>Schroeder, Eric. Food Business News. "Food Network to launch in international markets" November 4, 2009. http://www.foodbusinessnews.net ''(Registration required to view entire article.)''</ref><br> <br />
<br />
=== '''Economic Evolution Under Providence and Scripps'''<br> ===<br />
<br />
Early on, the subject matter now covered under the cable umbrella of Scripps Networks Interactive was aired on PBS.&nbsp; This included cooking shows like ''The French Chef ''with Julia Child and ''The Frugal Gourmet'', as well as home, gardening and do-it-yourself programs like ''The New Yankee Workshop ''and ''This Old House.''&nbsp; The popularity of these shows caught the attention of the Providence Journal Company, which pitched the initial idea for a cable food channel.&nbsp; Interest was immediate, as producers noted that such shows were inexpensive to produce and ripe for product placement, as 45 of the 100 top U.S. advertisers at the time were food-related.<ref>Ketchum, Cheri. "Tunnel Vision and Food." Ed. Sarah Banet-Weiser, Cynthia Chris, and Anthony Freitas. Cable Visions: Television beyond Broadcasting. New York, NY: New York UP, 2007. 162+. Print.</ref><br> <br />
<br />
Providence Co. effectively used synergy within their own corporate network to boost the Food Network in its early days.&nbsp; They gathered investors from among a handful of its own media holdings (including the then-dubbed Scripps-Howard Inc.) that were endowed enough to wait several years on initial investment return, and then used Providence's own cable system, Colony Communication, to distribute.&nbsp; As an early strategy, Colony leveraged the Food Network into American householods by offering the channel free of charge to any cable system that agreed to carry it to at least 80% of their subscribers.<ref>Stern, Christopher. Broadcasting &amp;amp;amp;amp;amp;amp;amp;amp;amp;amp; Cable 123 no. 23. "Television Food Network Develops Strategy for Wider Carriage" June 7, 1993. 50. Print.</ref>&nbsp; Scripps used a similar tactic of synergy after it bought the Food Network in 1997, using its own ten TV broadcast stations to reach 10% of the national market, and then bartering offerings of the newly purchased HGTV for Food Network slots on another 54 stations.<ref>Ketchum, Ibid.</ref>&nbsp; Since then, 90% of the Food Network's production has been done under the Scripps corporate umbrella, keeping outsourced spending to a minimum, while Scripps has also maintained diverse holdings in retail markets, including BizRate, Shopzilla, and various other "lifestyle" channels and websites (which all advertise for each other) in order to boost profits.&nbsp; Together these tactics demonstrate a successful example of corporate synergy that has returned initial investment and then some, garnering ever-growing profits for the Food Network and Scripps since the early 2000's.<ref>Ketchum, Ibid.</ref><br> <br />
<br />
=== '''Present Status and Success'''<br> ===<br />
<br />
The Food Network has expanded to provide online and print accompaniments through foodnetwork.com and Food Network Magazine.&nbsp; Foodnetwork.com has enjoyed particular success, with over 198 million monthly hits among 7 million monthly visitors and an established audience base open to advertisers.&nbsp; Indeed their site proudly displays audience demographics for available advertising, as the site has become such an integral and high-profile component to the Food Network's interactive brand.<ref>Food Network. Advertise With Us - Audience Profile. http://www.foodnetwork.com/advertise-with-us-audience-profile/package/index.html</ref> Meanwhile published testimonials (like [http://www.nytimes.com/2010/09/24/business/media/24adco.html?_r=2&scp=4&sq=food%20network&st=cse [this one]] in the New York Times) of advertising success have given legitimacy to the site that now attracts more and more revenue.<br> <br />
<br />
Additionally, initial efforts to attract a wider demographic of young people and males have proven to be widely successful for Food Network profits.&nbsp; Without alienating their original viewers (primarily older female "grocery decision makers"), the Food Network has managed to greatly appeal to the youth market in particular and subsequently sell that audience potential.&nbsp; Food Network president Brooke Bailey Johnson notoriously won over such youth-oriented advertisers as McDonald's, Michelob, and Monster Worldwide after demographics began to noticeably change in 2006, and Food Network profits overall ended up boosting Scripps stocks by 22% in August of 2007 despite financial failures in every other media sector.<ref>Weber, Joseph. Bloomberg Business Week. "I Want My Food Network" January 8, 2007. http://www.businessweek.com/magazine/content/07_02/b4016082.htm</ref><br> <br />
<br />
=== '''Cable Pricing Controversy'''<br> ===<br />
<br />
Since offering their channel for free in the mid 1990's, The Food Network and connected HGTV have evolved considerable independence and popularity to maintain consistently high Nielsen ratings in cable, while Food Network in particular has grown immensely in viewer base over the past five years.&nbsp; Despite this fact, however, pricing is still being negotiated for the worth of these growing channels, and controversy has arisen as a result.&nbsp; Cablevision famously spotlighted such a controversy last year, when it dropped the Food Network without a renewed contract on December 31, 2009 and pulled it off the air for the entire NY/NJ/CT tri-state area.&nbsp; The dispute was rooted in Cablevision's price for the Food Network, which at the time was 25 cents per subscriber per month, a number Scripps officials found to be grossly below what the Food Network could have feasibly charged, which cable subscribers agreed was closer to $1.03 per month.<ref>Scripp's Network. "Food Network, HGTV Enlist Viewers' Help To Keep Popular Lifestyle Networks on Cablevision" January 1, 2010. http://www.scrippsnetworks.com/newsitem.aspx?id=391</ref> <br />
<br />
After a three-week debate, the Food Network was put back on the Cablevision airwaves (along with HGTV) with little damage to ratings.&nbsp; Though the details of the pricing agreement were never disclosed, it was estimated that the Food Network received a raised rate to 49 cents during the negotiations, which would more than continue the channel's strong financial growth.<ref>Worden, Nat. The Wall Street Journal. "Cable Dispute Is Resolved" January 22, 2010. http://online.wsj.com/article/SB10001424052748703699204575017663118776990.html</ref><br />
<br />
== <br> '''Textual Analysis''' ==<br />
<br />
=== ''Good Eats'' ===<br />
<br />
Two pilot episodes were shot for ''Good Eats ''in 1997, showing the science and specifics behind steak and potatoes, respectively ("Steak Your Claim" and "This Spud's for You"), and after positive press from critics watching Chicago Public Television, the Food Network picked up the show and aired the first episodes on July 7, 1999.''<ref>Good Eats Fanpage FAQ's. http://www.goodeatsfanpage.com/FAQ/FAQ100s.htm#142</ref> Good Eats''&nbsp;is a show classified more as a "traditional" take on cooking by the Food Network. &nbsp;Hosted by culinary mastermind Alton Brown, it is described by the Food Network as “Pop culture, comedy, and plain good eating,"<ref>Food Network. Good Eats Homepage. http://www.foodnetwork.com/good-eats/index.html</ref>&nbsp;and mixes a standard cooking show format with informative lessons on the science behind food. <br />
<br />
==== Target audience ====<br />
<br />
First and foremost, Good Eats is defined more by its host and style than by its content. &nbsp;Because Food Network gears specifically towards "Grocery Decision Makers" (an audience it is also trying to expand) the charisma of Alton Brown makes the show more of a performance than a traditional cooking show, and thus draws more attention as a performance a variety of audiences rather than a cooking show geared specifically at women. &nbsp;Audience members have written specifically of its merits for children&nbsp;<ref>Johnson, Chana M. BellaOnline: The Voice of Women. TV and Movies - Children's TV. http://www.bellaonline.com/articles/art23756.asp</ref>&nbsp;and the show has aired episodes directly addressing men in the kitchen with the aptly titled "Man Food Show,"&nbsp;<ref>Food Network. Man Food Page. http://www.foodnetwork.com/good-eats/the-man-food-show/index.html</ref>&nbsp;which demands the women leave the room so that men can correctly cook the traditional man cuisine that is corndogs and hamburgers.<ref>Brown, Alton. YouTube Video: The Man Food Show, ep. EA1G16. http://www.youtube.com/watch?v=zHwasrpAx88</ref>&nbsp; <br />
<br />
=== ''The Next Food Network Star'' ===<br />
<br />
Originally filmed as a talent scouting expedition for the Food Network, ''The Next Food Network Star ''is now one of the Food Network's flagship shows, emphasizing the edgier competition-based side of Food Network material à la ''Iron Chef'' and ''Chopped''. &nbsp;The show pits 12 contestants against each other over a summer season, challenging them each week with a new feat of fooding and/or on-screen personality. &nbsp;The finale names a champion, who is then given their own Food Network show, however over the past several seasons, more often than not a runner-up is offered some kind of job elsewhere on the network.<ref>Saad, Jeffrey. "Cooking Without Borders" - About Jeffrey. http://jeffreysaad.com/about/</ref><ref>Lynch, Rene. 'Next Food Network Star': It's a Party for Aarti and Tom, but what about Herb?' Los Angeles Times August 16, 2010. http://latimesblogs.latimes.com/showtracker/2010/08/next-food-network-star-its-a-party-for-aarti-and-tom-but-what-about-herb.htmlfckLRfckLR==== '''Style and Tone''' ====fckLRfckLR''The Next Food Network Star'' is as focused on drama as it is on food, and emphasizes equal amounts food and reality TV. &amp;amp;amp;nbsp;The show emphasized personal charisma of contestants, and in this way becomes strangely self-aware within the channel. &amp;amp;amp;nbsp;Through rigorous tests of culinary expertise, on-screen personality, and originality of creation, the Food Network uses this show to not only emphasize an immense amount of creative pressure on competitors, but directly bolsters the credibility of its already established stars by the same standards. &amp;amp;amp;nbsp;Competition is heated, serious, and rigorous.'''&amp;amp;lt;br&amp;amp;gt;'''fckLRfckLR==== ''Industry Strategies'' ====fckLRAfter gaining widespread popularity, The Food Network used ''The Next Food Network Star'' as a Sunday night standard. &amp;amp;amp;nbsp;Airing at 9 p.m., the show was highly advertised and publicized, and for the most recent 6th season, excitement reached the level of many published predictions of winners and losers from outside media sources.&amp;amp;amp;nbsp;&amp;amp;lt;ref&amp;amp;gt;Waldman, Allison. 'The Next Food Network Star' Finale Predictions. TV Squad August 13, 2010. http://www.tvsquad.com/2010/08/13/the-next-food-network-star-finale-predictions/</ref>&nbsp;&nbsp; <br />
<br />
==== Style and Tone ====<br />
<br />
''The Next Food Network Star'' is as focused on drama as it is on food, and emphasizes equal amounts food and reality TV. The show emphasized personal charisma of contestants, and in this way becomes strangely self-aware within the channel. Through rigorous tests of culinary expertise, on-screen personality, and originality of creation, the Food Network uses this show to not only emphasize an immense amount of creative pressure on competitors, but directly bolsters the credibility of its already established stars by the same standards. Competition is heated, serious, and rigorous.&nbsp; <br />
<br />
==== Industry Strategy ====<br />
<br />
The Food Network put ''Next Food Network Star''&nbsp;as a Sunday night standard because of its consistently high ratings, and over the summer season, the network never fails to play up the success of the show. &nbsp;The most recent season (season 6)&nbsp;culminated in a 6.5 hour finale run on August 15th, 2010, which ran a series of contests up to the final decision,<ref>Food Network Program Guide. Week of: August 15 - August 21 2010. http://www.foodnetwork.com/food/programdaily/0,,FOOD_32078_8-15-2010_EST,00.html</ref> naming&nbsp;Aarti Sequeira as the winner and the soon-to-be host of her show,&nbsp;''Aarti Party. &nbsp;''Before the final decision was made, the popularity of the show was readily visible by published finale predictions posted by various followers around the web&nbsp;<ref>Waldman, Allison. 'The Next Food Network Star' Finale Predictions. TV Squad. August 13, 2010. http://www.tvsquad.com/2010/08/13/the-next-food-network-star-finale-predictions/fckLRfckLR= '''References''' =fckLRfckLR&amp;lt;references /&amp;gt;&amp;lt;br&amp;gt;</ref></div>Kenneth Grindehttps://mediawiki.middlebury.edu/FMMC0104/index.php?title=Food_Network&diff=1053Food Network2010-11-05T07:30:51Z<p>Kenneth Grinde: </p>
<hr />
<div>= '''The Food Network''' =<br />
<br />
== '''Industrial Analysis''' ==<br />
<br />
=== <span style="font-weight: bold;">Conception and Development</span><br> ===<br />
<br />
The Food Network (legally the Television Food Network, GP) was launched on Thanksgiving weekend 1993 in New York, NY as a channel that specialized in programs about cooking, hospitality, food, restaurants, and general kitchen culture. Its headquarters are stationed in New York City and offices are located in various cities scattered across the country, including Atlanta, Los Angeles, Chicago, Detroit and Knoxville. The Food Network is internationally available in Canada, Australia, Korea, Thailand, Singapore, the Philippines, Monaco, Andorra, Africa, France, and the French-speaking territories in the Caribbean and Polynesia. <br />
<br />
In 1997, the E.W. Scripps Company purchased a majority share of the channel from A.H. Belo Corp., and has since bought out every minority shareholder except for Tribune Co., which maintains a 31% share of the estimated $1 billion channel.<ref>Monk, Dan. Business Courier of Cincinnati. "Tribune's Food Network stake has Scripps' belly growling" April 4, 2008. http://cincinnati.bizjournals.com/cincinnati/stories/2008/04/07/tidbits1.html</ref><ref>Owl Staff. Owl Beta. "A History of the Food Network" December 7, 2009. http://www.owl.com/article/2009/12/07/a-history-of-the-food-network</ref>&nbsp; Scripps Networks Interactive, an offshoot of E.W. Scripps Co., runs the Food Network inside a Lifestyle Media portfolio of channels, which includes HGTV, DIY Network, Cooking Channel, and Travel Channel. Further partnerships include purchasing featured kitchen utensils etc. on websites affiliated with the Scripps ownership, such as BizRate and Shopzilla.<ref>Food Network. "About." (http://www.FoodNetwork.com/home/about-foodnetworkcom/index.html)</ref> <br />
<br />
The Food Network currently broadcasts to 99 million television household nationwide.&nbsp; Globally, the Food Network has expanded well beyond this number, as they have begun to distribute to both the United Kingdom and Asia since November 9, 2009 and July 5, 2010, respectively.<ref>Schroeder, Eric. Food Business News. "Food Network to launch in international markets" November 4, 2009. http://www.foodbusinessnews.net ''(Registration required to view entire article.)''</ref><br> <br />
<br />
=== '''Economic Evolution Under Providence and Scripps'''<br> ===<br />
<br />
Early on, the subject matter now covered under the cable umbrella of Scripps Networks Interactive was aired on PBS.&nbsp; This included cooking shows like ''The French Chef ''with Julia Child and ''The Frugal Gourmet'', as well as home, gardening and do-it-yourself programs like ''The New Yankee Workshop ''and ''This Old House.''&nbsp; The popularity of these shows caught the attention of the Providence Journal Company, which pitched the initial idea for a cable food channel.&nbsp; Interest was immediate, as producers noted that such shows were inexpensive to produce and ripe for product placement, as 45 of the 100 top U.S. advertisers at the time were food-related.<ref>Ketchum, Cheri. "Tunnel Vision and Food." Ed. Sarah Banet-Weiser, Cynthia Chris, and Anthony Freitas. Cable Visions: Television beyond Broadcasting. New York, NY: New York UP, 2007. 162+. Print.</ref><br> <br />
<br />
Providence Co. effectively used synergy within their own corporate network to boost the Food Network in its early days.&nbsp; They gathered investors from among a handful of its own media holdings (including the then-dubbed Scripps-Howard Inc.) that were endowed enough to wait several years on initial investment return, and then used Providence's own cable system, Colony Communication, to distribute.&nbsp; As an early strategy, Colony leveraged the Food Network into American householods by offering the channel free of charge to any cable system that agreed to carry it to at least 80% of their subscribers.<ref>Stern, Christopher. Broadcasting &amp;amp;amp;amp;amp;amp;amp;amp;amp; Cable 123 no. 23. "Television Food Network Develops Strategy for Wider Carriage" June 7, 1993. 50. Print.</ref>&nbsp; Scripps used a similar tactic of synergy after it bought the Food Network in 1997, using its own ten TV broadcast stations to reach 10% of the national market, and then bartering offerings of the newly purchased HGTV for Food Network slots on another 54 stations.<ref>Ketchum, Ibid.</ref>&nbsp; Since then, 90% of the Food Network's production has been done under the Scripps corporate umbrella, keeping outsourced spending to a minimum, while Scripps has also maintained diverse holdings in retail markets, including BizRate, Shopzilla, and various other "lifestyle" channels and websites (which all advertise for each other) in order to boost profits.&nbsp; Together these tactics demonstrate a successful example of corporate synergy that has returned initial investment and then some, garnering ever-growing profits for the Food Network and Scripps since the early 2000's.<ref>Ketchum, Ibid.</ref><br> <br />
<br />
=== '''Present Status and Success'''<br> ===<br />
<br />
The Food Network has expanded to provide online and print accompaniments through foodnetwork.com and Food Network Magazine.&nbsp; Foodnetwork.com has enjoyed particular success, with over 198 million monthly hits among 7 million monthly visitors and an established audience base open to advertisers.&nbsp; Indeed their site proudly displays audience demographics for available advertising, as the site has become such an integral and high-profile component to the Food Network's interactive brand.<ref>Food Network. Advertise With Us - Audience Profile. http://www.foodnetwork.com/advertise-with-us-audience-profile/package/index.html</ref> Meanwhile published testimonials (like [http://www.nytimes.com/2010/09/24/business/media/24adco.html?_r=2&scp=4&sq=food%20network&st=cse [this one]] in the New York Times) of advertising success have given legitimacy to the site that now attracts more and more revenue.<br> <br />
<br />
Additionally, initial efforts to attract a wider demographic of young people and males have proven to be widely successful for Food Network profits.&nbsp; Without alienating their original viewers (primarily older female "grocery decision makers"), the Food Network has managed to greatly appeal to the youth market in particular and subsequently sell that audience potential.&nbsp; Food Network president Brooke Bailey Johnson notoriously won over such youth-oriented advertisers as McDonald's, Michelob, and Monster Worldwide after demographics began to noticeably change in 2006, and Food Network profits overall ended up boosting Scripps stocks by 22% in August of 2007 despite financial failures in every other media sector.<ref>Weber, Joseph. Bloomberg Business Week. "I Want My Food Network" January 8, 2007. http://www.businessweek.com/magazine/content/07_02/b4016082.htm</ref><br> <br />
<br />
=== '''Cable Pricing Controversy'''<br> ===<br />
<br />
Since offering their channel for free in the mid 1990's, The Food Network and connected HGTV have evolved considerable independence and popularity to maintain consistently high Nielsen ratings in cable, while Food Network in particular has grown immensely in viewer base over the past five years.&nbsp; Despite this fact, however, pricing is still being negotiated for the worth of these growing channels, and controversy has arisen as a result.&nbsp; Cablevision famously spotlighted such a controversy last year, when it dropped the Food Network without a renewed contract on December 31, 2009 and pulled it off the air for the entire NY/NJ/CT tri-state area.&nbsp; The dispute was rooted in Cablevision's price for the Food Network, which at the time was 25 cents per subscriber per month, a number Scripps officials found to be grossly below what the Food Network could have feasibly charged, which cable subscribers agreed was closer to $1.03 per month.<ref>Scripp's Network. "Food Network, HGTV Enlist Viewers' Help To Keep Popular Lifestyle Networks on Cablevision" January 1, 2010. http://www.scrippsnetworks.com/newsitem.aspx?id=391</ref> <br />
<br />
After a three-week debate, the Food Network was put back on the Cablevision airwaves (along with HGTV) with little damage to ratings.&nbsp; Though the details of the pricing agreement were never disclosed, it was estimated that the Food Network received a raised rate to 49 cents during the negotiations, which would more than continue the channel's strong financial growth.<ref>Worden, Nat. The Wall Street Journal. "Cable Dispute Is Resolved" January 22, 2010. http://online.wsj.com/article/SB10001424052748703699204575017663118776990.html</ref><br> '''Textual Analysis<br> ==''' <br />
<br />
=== ''Good Eats'' ===<br />
<br />
Two pilot episodes were shot for ''Good Eats ''in 1997, showing the science and specifics behind steak and potatoes, respectively ("Steak Your Claim" and "This Spud's for You"), and after positive press from critics watching Chicago Public Television, the Food Network picked up the show and aired the first episodes on July 7, 1999.''<ref>Good Eats Fanpage FAQ's. http://www.goodeatsfanpage.com/FAQ/FAQ100s.htm#142</ref> Good Eats''&nbsp;is a show classified more as a "traditional" take on cooking by the Food Network. &nbsp;Hosted by culinary mastermind Alton Brown, it is described by the Food Network as “Pop culture, comedy, and plain good eating,"<ref>Food Network. Good Eats Homepage. http://www.foodnetwork.com/good-eats/index.html</ref>&nbsp;and mixes a standard cooking show format with informative lessons on the science behind food. <br />
<br />
==== Target audience ====<br />
<br />
First and foremost, Good Eats is defined more by its host and style than by its content. &nbsp;Because Food Network gears specifically towards "Grocery Decision Makers" (an audience it is also trying to expand) the charisma of Alton Brown makes the show more of a performance than a traditional cooking show, and thus draws more attention as a performance a variety of audiences rather than a cooking show geared specifically at women. &nbsp;Audience members have written specifically of its merits for children&nbsp;<ref>Johnson, Chana M. BellaOnline: The Voice of Women. TV and Movies - Children's TV. http://www.bellaonline.com/articles/art23756.asp</ref>&nbsp;and the show has aired episodes directly addressing men in the kitchen with the aptly titled "Man Food Show,"&nbsp;<ref>Food Network. Man Food Page. http://www.foodnetwork.com/good-eats/the-man-food-show/index.html</ref>&nbsp;which demands the women leave the room so that men can correctly cook the traditional man cuisine that is corndogs and hamburgers.<ref>Brown, Alton. YouTube Video: The Man Food Show, ep. EA1G16. http://www.youtube.com/watch?v=zHwasrpAx88</ref>&nbsp; <br />
<br />
=== ''The Next Food Network Star'' ===<br />
<br />
Originally filmed as a talent scouting expedition for the Food Network, ''The Next Food Network Star ''is now one of the Food Network's flagship shows, emphasizing the edgier competition-based side of Food Network material à la ''Iron Chef'' and ''Chopped''. &nbsp;The show pits 12 contestants against each other over a summer season, challenging them each week with a new feat of fooding and/or on-screen personality. &nbsp;The finale names a champion, who is then given their own Food Network show, however over the past several seasons, more often than not a runner-up is offered some kind of job elsewhere on the network.<ref>Saad, Jeffrey. "Cooking Without Borders" - About Jeffrey. http://jeffreysaad.com/about/</ref><ref>Lynch, Rene. 'Next Food Network Star': It's a Party for Aarti and Tom, but what about Herb?' Los Angeles Times August 16, 2010. http://latimesblogs.latimes.com/showtracker/2010/08/next-food-network-star-its-a-party-for-aarti-and-tom-but-what-about-herb.htmlfckLRfckLR==== '''Style and Tone''' ====fckLRfckLR''The Next Food Network Star'' is as focused on drama as it is on food, and emphasizes equal amounts food and reality TV. &amp;amp;nbsp;The show emphasized personal charisma of contestants, and in this way becomes strangely self-aware within the channel. &amp;amp;nbsp;Through rigorous tests of culinary expertise, on-screen personality, and originality of creation, the Food Network uses this show to not only emphasize an immense amount of creative pressure on competitors, but directly bolsters the credibility of its already established stars by the same standards. &amp;amp;nbsp;Competition is heated, serious, and rigorous.'''&amp;lt;br&amp;gt;'''fckLRfckLR==== ''Industry Strategies'' ====fckLRAfter gaining widespread popularity, The Food Network used ''The Next Food Network Star'' as a Sunday night standard. &amp;amp;nbsp;Airing at 9 p.m., the show was highly advertised and publicized, and for the most recent 6th season, excitement reached the level of many published predictions of winners and losers from outside media sources.&amp;amp;nbsp;&amp;lt;ref&amp;gt;Waldman, Allison. 'The Next Food Network Star' Finale Predictions. TV Squad August 13, 2010. http://www.tvsquad.com/2010/08/13/the-next-food-network-star-finale-predictions/</ref>&nbsp;&nbsp; <br />
<br />
==== Style and Tone ====<br />
<br />
''The Next Food Network Star'' is as focused on drama as it is on food, and emphasizes equal amounts food and reality TV. The show emphasized personal charisma of contestants, and in this way becomes strangely self-aware within the channel. Through rigorous tests of culinary expertise, on-screen personality, and originality of creation, the Food Network uses this show to not only emphasize an immense amount of creative pressure on competitors, but directly bolsters the credibility of its already established stars by the same standards. Competition is heated, serious, and rigorous.&nbsp; <br />
<br />
==== Industry Strategy ====<br />
<br />
The Food Network put ''Next Food Network Star''&nbsp;as a Sunday night standard because of its consistently high ratings, and over the summer season, the network never fails to play up the success of the show. &nbsp;The most recent season (season 6)&nbsp;culminated in a 6.5 hour finale run on August 15th, 2010, which ran a series of contests up to the final decision,<ref>Food Network Program Guide. Week of: August 15 - August 21 2010. http://www.foodnetwork.com/food/programdaily/0,,FOOD_32078_8-15-2010_EST,00.html</ref> naming&nbsp;Aarti Sequeira as the winner and the soon-to-be host of her show,&nbsp;''Aarti Party. &nbsp;''Before the final decision was made, the popularity of the show was readily visible by published finale predictions posted by various followers around the web&nbsp;<ref>Waldman, Allison. 'The Next Food Network Star' Finale Predictions. TV Squad. August 13, 2010. http://www.tvsquad.com/2010/08/13/the-next-food-network-star-finale-predictions/fckLRfckLR= '''References''' =fckLRfckLR&lt;references /&gt;&lt;br&gt;</ref></div>Kenneth Grindehttps://mediawiki.middlebury.edu/FMMC0104/index.php?title=Food_Network&diff=1051Food Network2010-11-05T07:17:29Z<p>Kenneth Grinde: </p>
<hr />
<div>= '''The Food Network''' =<br />
<br />
== '''Industrial Analysis''' ==<br />
<br />
=== <span style="font-weight: bold;">Conception and Development</span><br> ===<br />
<br />
The Food Network (legally the Television Food Network, GP) was launched on Thanksgiving weekend 1993 in New York, NY as a channel that specialized in programs about cooking, hospitality, food, restaurants, and general kitchen culture. Its headquarters are stationed in New York City and offices are located in various cities scattered across the country, including Atlanta, Los Angeles, Chicago, Detroit and Knoxville. The Food Network is internationally available in Canada, Australia, Korea, Thailand, Singapore, the Philippines, Monaco, Andorra, Africa, France, and the French-speaking territories in the Caribbean and Polynesia. <br />
<br />
In 1997, the E.W. Scripps Company purchased a majority share of the channel from A.H. Belo Corp., and has since bought out every minority shareholder except for Tribune Co., which maintains a 31% share of the estimated $1 billion channel.<ref>Monk, Dan. Business Courier of Cincinnati. "Tribune's Food Network stake has Scripps' belly growling" April 4, 2008. http://cincinnati.bizjournals.com/cincinnati/stories/2008/04/07/tidbits1.html</ref><ref>Owl Staff. Owl Beta. "A History of the Food Network" December 7, 2009. http://www.owl.com/article/2009/12/07/a-history-of-the-food-network</ref>&nbsp; Scripps Networks Interactive, an offshoot of E.W. Scripps Co., runs the Food Network inside a Lifestyle Media portfolio of channels, which includes HGTV, DIY Network, Cooking Channel, and Travel Channel. Further partnerships include purchasing featured kitchen utensils etc. on websites affiliated with the Scripps ownership, such as BizRate and Shopzilla.<ref>Food Network. "About." (http://www.FoodNetwork.com/home/about-foodnetworkcom/index.html)</ref> <br />
<br />
The Food Network currently broadcasts to 99 million television household nationwide.&nbsp; Globally, the Food Network has expanded well beyond this number, as they have begun to distribute to both the United Kingdom and Asia since November 9, 2009 and July 5, 2010, respectively.<ref>Schroeder, Eric. Food Business News. "Food Network to launch in international markets" November 4, 2009. http://www.foodbusinessnews.net ''(Registration required to view entire article.)''</ref><br> <br />
<br />
=== '''Economic Evolution Under Providence and Scripps'''<br> ===<br />
<br />
Early on, the subject matter now covered under the cable umbrella of Scripps Networks Interactive was aired on PBS.&nbsp; This included cooking shows like ''The French Chef ''with Julia Child and ''The Frugal Gourmet'', as well as home, gardening and do-it-yourself programs like ''The New Yankee Workshop ''and ''This Old House.''&nbsp; The popularity of these shows caught the attention of the Providence Journal Company, which pitched the initial idea for a cable food channel.&nbsp; Interest was immediate, as producers noted that such shows were inexpensive to produce and ripe for product placement, as 45 of the 100 top U.S. advertisers at the time were food-related.<ref>Ketchum, Cheri. "Tunnel Vision and Food." Ed. Sarah Banet-Weiser, Cynthia Chris, and Anthony Freitas. Cable Visions: Television beyond Broadcasting. New York, NY: New York UP, 2007. 162+. Print.</ref><br> <br />
<br />
Providence Co. effectively used synergy within their own corporate network to boost the Food Network in its early days.&nbsp; They gathered investors from among a handful of its own media holdings (including the then-dubbed Scripps-Howard Inc.) that were endowed enough to wait several years on initial investment return, and then used Providence's own cable system, Colony Communication, to distribute.&nbsp; As an early strategy, Colony leveraged the Food Network into American householods by offering the channel free of charge to any cable system that agreed to carry it to at least 80% of their subscribers.<ref>Stern, Christopher. Broadcasting &amp;amp;amp;amp;amp;amp;amp; Cable 123 no. 23. "Television Food Network Develops Strategy for Wider Carriage" June 7, 1993. 50. Print.</ref>&nbsp; Scripps used a similar tactic of synergy after it bought the Food Network in 1997, using its own ten TV broadcast stations to reach 10% of the national market, and then bartering offerings of the newly purchased HGTV for Food Network slots on another 54 stations.<ref>Ketchum, Ibid.</ref>&nbsp; Since then, 90% of the Food Network's production has been done under the Scripps corporate umbrella, keeping outsourced spending to a minimum, while Scripps has also maintained diverse holdings in retail markets, including BizRate, Shopzilla, and various other "lifestyle" channels and websites (which all advertise for each other) in order to boost profits.&nbsp; Together these tactics demonstrate a successful example of corporate synergy that has returned initial investment and then some, garnering ever-growing profits for the Food Network and Scripps since the early 2000's.<ref>Ketchum, Ibid.</ref><br> <br />
<br />
=== '''Present Status and Success'''<br> ===<br />
<br />
The Food Network has expanded to provide online and print accompaniments through foodnetwork.com and Food Network Magazine.&nbsp; Foodnetwork.com has enjoyed particular success, with over 198 million monthly hits among 7 million monthly visitors and an established audience base open to advertisers.&nbsp; Indeed their site proudly displays audience demographics for available advertising, as the site has become such an integral and high-profile component to the Food Network's interactive brand.<ref>Food Network. Advertise With Us - Audience Profile. http://www.foodnetwork.com/advertise-with-us-audience-profile/package/index.html</ref> Meanwhile published testimonials (like [http://www.nytimes.com/2010/09/24/business/media/24adco.html?_r=2&scp=4&sq=food%20network&st=cse [this one]] in the New York Times) of advertising success have given legitimacy to the site that now attracts more and more revenue.<br> <br />
<br />
Additionally, initial efforts to attract a wider demographic of young people and males have proven to be widely successful for Food Network profits.&nbsp; Without alienating their original viewers (primarily older female "grocery decision makers"), the Food Network has managed to greatly appeal to the youth market in particular and subsequently sell that audience potential.&nbsp; Food Network president Brooke Bailey Johnson notoriously won over such youth-oriented advertisers as McDonald's, Michelob, and Monster Worldwide after demographics began to noticeably change in 2006, and Food Network profits overall ended up boosting Scripps stocks by 22% in August of 2007 despite financial failures in every other media sector.<ref>Weber, Joseph. Bloomberg Business Week. "I Want My Food Network" January 8, 2007. http://www.businessweek.com/magazine/content/07_02/b4016082.htm</ref><br> <br />
<br />
=== '''Cable Pricing Controversy'''<br> ===<br />
<br />
Since offering their channel for free in the mid 1990's, The Food Network and connected HGTV have evolved considerable independence and popularity to maintain consistently high Nielsen ratings in cable, while Food Network in particular has grown immensely in viewer base over the past five years.&nbsp; Despite this fact, however, pricing is still being negotiated for the worth of these growing channels, and controversy has arisen as a result.&nbsp; Cablevision famously spotlighted such a controversy last year, when it dropped the Food Network without a renewed contract on December 31, 2009 and pulled it off the air for the entire NY/NJ/CT tri-state area.&nbsp; The dispute was rooted in Cablevision's price for the Food Network, which at the time was 25 cents per subscriber per month, a number Scripps officials found to be grossly below what the Food Network could have feasibly charged, which cable subscribers agreed was closer to $1.03 per month.<ref>Scripp's Network. "Food Network, HGTV Enlist Viewers' Help To Keep Popular Lifestyle Networks on Cablevision" January 1, 2010. http://www.scrippsnetworks.com/newsitem.aspx?id=391</ref> <br />
<br />
After a three-week debate, the Food Network was put back on the Cablevision airwaves (along with HGTV) with little damage to ratings.&nbsp; Though the details of the pricing agreement were never disclosed, it was estimated that the Food Network received a raised rate to 49 cents during the negotiations, which would more than continue the channel's strong financial growth.<ref>Worden, Nat. The Wall Street Journal. "Cable Dispute Is Resolved" January 22, 2010. http://online.wsj.com/article/SB10001424052748703699204575017663118776990.html</ref><br> <br />
'''Textual Analysis<br> ==<br />
<br />
=== ''Good Eats'' ===<br />
Two pilot episodes were shot for ''Good Eats ''in 1997, showing the science and specifics behind steak and potatoes, respectively ("Steak Your Claim" and "This Spud's for You"), and after positive press from critics watching Chicago Public Television, the Food Network picked up the show and aired the first episodes on July 7, 1999.''<ref>Good Eats Fanpage FAQ's. http://www.goodeatsfanpage.com/FAQ/FAQ100s.htm#142</ref> Good Eats''&nbsp;is a show classified more as a "traditional" take on cooking by the Food Network. &nbsp;Hosted by culinary mastermind Alton Brown, it is described by the Food Network as “Pop culture, comedy, and plain good eating,"<ref>Food Network. Good Eats Homepage. http://www.foodnetwork.com/good-eats/index.html</ref>&nbsp;and mixes a standard cooking show format with informative lessons on the science behind food.<br />
<br />
==== Target audience ====<br />
<br />
<br>First and foremost, Good Eats is defined more by its host and style than by its content. &nbsp;Because Food Network gears specifically towards "Grocery Decision Makers" (an audience it is also trying to expand) the charisma of Alton Brown makes the show more of a performance than a traditional cooking show, and thus draws more attention as a performance a variety of audiences rather than a cooking show geared specifically at women. &nbsp;Audience members have written specifically of its merits for children&nbsp;<ref>Johnson, Chana M. BellaOnline: The Voice of Women. TV and Movies - Children's TV. http://www.bellaonline.com/articles/art23756.asp</ref>&nbsp;and the show has aired episodes directly addressing men in the kitchen with the aptly titled "Man Food Show,"&nbsp;<ref>Food Network. Man Food Page. http://www.foodnetwork.com/good-eats/the-man-food-show/index.html</ref>&nbsp;which demands the women leave the room so that men can correctly cook the traditional man cuisine that is corndogs and hamburgers.<ref>Brown, Alton. YouTube Video: The Man Food Show, ep. EA1G16. http://www.youtube.com/watch?v=zHwasrpAx88</ref>&nbsp;<br />
<br />
=== ''The Next Food Network Star'' ===<br />
<br />
Originally filmed as a talent scouting expedition for the Food Network, ''The Next Food Network Star ''is now one of the Food Network's flagship shows, emphasizing the edgier competition-based side of Food Network material à la ''Iron Chef'' and ''Chopped''. &nbsp;The show pits 12 contestants against each other over a summer season, challenging them each week with a new feat of fooding and/or on-screen personality. &nbsp;The finale names a champion, who is then given their own Food Network show, however over the past several seasons, more often than not a runner-up is offered some kind of job elsewhere on the network.<ref>Saad, Jeffrey. "Cooking Without Borders" - About Jeffrey. http://jeffreysaad.com/about/</ref><ref>Lynch, Rene. 'Next Food Network Star': It's a Party for Aarti and Tom, but what about Herb?' Los Angeles Times August 16, 2010. http://latimesblogs.latimes.com/showtracker/2010/08/next-food-network-star-its-a-party-for-aarti-and-tom-but-what-about-herb.html<br />
<br />
==== '''Style and Tone''' ====<br />
<br />
''The Next Food Network Star'' is as focused on drama as it is on food, and emphasizes equal amounts food and reality TV. &nbsp;The show emphasized personal charisma of contestants, and in this way becomes strangely self-aware within the channel. &nbsp;Through rigorous tests of culinary expertise, on-screen personality, and originality of creation, the Food Network uses this show to not only emphasize an immense amount of creative pressure on competitors, but directly bolsters the credibility of its already established stars by the same standards. &nbsp;Competition is heated, serious, and rigorous.'''<br>'''<br />
<br />
==== ''Industry Strategies'' ====<br />
After gaining widespread popularity, The Food Network used ''The Next Food Network Star'' as a Sunday night standard. &nbsp;Airing at 9 p.m., the show was highly advertised and publicized, and for the most recent 6th season, excitement reached the level of many published predictions of winners and losers from outside media sources.&nbsp;<ref>Waldman, Allison. 'The Next Food Network Star' Finale Predictions. TV Squad August 13, 2010. http://www.tvsquad.com/2010/08/13/the-next-food-network-star-finale-predictions/</ref>&nbsp;&nbsp;The season culminated in a 6.5 hour finale run on August 15th, 2010, which ran a series of contests up to the final decision,<ref>Food Network Program Guide. Week of: August 15 - August 21 2010. http://www.foodnetwork.com/food/programdaily/0,,FOOD_32078_8-15-2010_EST,00.html</ref> naming&nbsp;Aarti Sequeira as the winner and the soon-to-be host of her show,&nbsp;''Aarti Party.''<br />
<br />
= '''References''' =<br />
<br />
<references /><br></div>Kenneth Grindehttps://mediawiki.middlebury.edu/FMMC0104/index.php?title=Food_Network&diff=1049Food Network2010-11-05T06:52:10Z<p>Kenneth Grinde: </p>
<hr />
<div>= '''The Food Network''' =<br />
<br />
== '''Industrial Analysis''' ==<br />
<br />
=== <span style="font-weight: bold;">Conception and Development</span><br> ===<br />
<br />
The Food Network (legally the Television Food Network, GP) was launched on Thanksgiving weekend 1993 in New York, NY as a channel that specialized in programs about cooking, hospitality, food, restaurants, and general kitchen culture. Its headquarters are stationed in New York City and offices are located in various cities scattered across the country, including Atlanta, Los Angeles, Chicago, Detroit and Knoxville. The Food Network is internationally available in Canada, Australia, Korea, Thailand, Singapore, the Philippines, Monaco, Andorra, Africa, France, and the French-speaking territories in the Caribbean and Polynesia. <br />
<br />
In 1997, the E.W. Scripps Company purchased a majority share of the channel from A.H. Belo Corp., and has since bought out every minority shareholder except for Tribune Co., which maintains a 31% share of the estimated $1 billion channel.<ref>Monk, Dan. Business Courier of Cincinnati. "Tribune's Food Network stake has Scripps' belly growling" April 4, 2008. http://cincinnati.bizjournals.com/cincinnati/stories/2008/04/07/tidbits1.html</ref><ref>Owl Staff. Owl Beta. "A History of the Food Network" December 7, 2009. http://www.owl.com/article/2009/12/07/a-history-of-the-food-network</ref>&nbsp; Scripps Networks Interactive, an offshoot of E.W. Scripps Co., runs the Food Network inside a Lifestyle Media portfolio of channels, which includes HGTV, DIY Network, Cooking Channel, and Travel Channel. Further partnerships include purchasing featured kitchen utensils etc. on websites affiliated with the Scripps ownership, such as BizRate and Shopzilla.<ref>Food Network. "About." (http://www.FoodNetwork.com/home/about-foodnetworkcom/index.html)</ref> <br />
<br />
The Food Network currently broadcasts to 99 million television household nationwide.&nbsp; Globally, the Food Network has expanded well beyond this number, as they have begun to distribute to both the United Kingdom and Asia since November 9, 2009 and July 5, 2010, respectively.<ref>Schroeder, Eric. Food Business News. "Food Network to launch in international markets" November 4, 2009. http://www.foodbusinessnews.net ''(Registration required to view entire article.)''</ref><br> <br />
<br />
=== '''Economic Evolution Under Providence and Scripps'''<br> ===<br />
<br />
Early on, the subject matter now covered under the cable umbrella of Scripps Networks Interactive was aired on PBS.&nbsp; This included cooking shows like ''The French Chef ''with Julia Child and ''The Frugal Gourmet'', as well as home, gardening and do-it-yourself programs like ''The New Yankee Workshop ''and ''This Old House.''&nbsp; The popularity of these shows caught the attention of the Providence Journal Company, which pitched the initial idea for a cable food channel.&nbsp; Interest was immediate, as producers noted that such shows were inexpensive to produce and ripe for product placement, as 45 of the 100 top U.S. advertisers at the time were food-related.<ref>Ketchum, Cheri. "Tunnel Vision and Food." Ed. Sarah Banet-Weiser, Cynthia Chris, and Anthony Freitas. Cable Visions: Television beyond Broadcasting. New York, NY: New York UP, 2007. 162+. Print.</ref><br> <br />
<br />
Providence Co. effectively used synergy within their own corporate network to boost the Food Network in its early days.&nbsp; They gathered investors from among a handful of its own media holdings (including the then-dubbed Scripps-Howard Inc.) that were endowed enough to wait several years on initial investment return, and then used Providence's own cable system, Colony Communication, to distribute.&nbsp; As an early strategy, Colony leveraged the Food Network into American householods by offering the channel free of charge to any cable system that agreed to carry it to at least 80% of their subscribers.<ref>Stern, Christopher. Broadcasting &amp;amp;amp;amp;amp;amp;amp; Cable 123 no. 23. "Television Food Network Develops Strategy for Wider Carriage" June 7, 1993. 50. Print.</ref>&nbsp; Scripps used a similar tactic of synergy after it bought the Food Network in 1997, using its own ten TV broadcast stations to reach 10% of the national market, and then bartering offerings of the newly purchased HGTV for Food Network slots on another 54 stations.<ref>Ketchum, Ibid.</ref>&nbsp; Since then, 90% of the Food Network's production has been done under the Scripps corporate umbrella, keeping outsourced spending to a minimum, while Scripps has also maintained diverse holdings in retail markets, including BizRate, Shopzilla, and various other "lifestyle" channels and websites (which all advertise for each other) in order to boost profits.&nbsp; Together these tactics demonstrate a successful example of corporate synergy that has returned initial investment and then some, garnering ever-growing profits for the Food Network and Scripps since the early 2000's.<ref>Ketchum, Ibid.</ref><br> <br />
<br />
=== '''Present Status and Success'''<br> ===<br />
<br />
The Food Network has expanded to provide online and print accompaniments through foodnetwork.com and Food Network Magazine.&nbsp; Foodnetwork.com has enjoyed particular success, with over 198 million monthly hits among 7 million monthly visitors and an established audience base open to advertisers.&nbsp; Indeed their site proudly displays audience demographics for available advertising, as the site has become such an integral and high-profile component to the Food Network's interactive brand.<ref>Food Network. Advertise With Us - Audience Profile. http://www.foodnetwork.com/advertise-with-us-audience-profile/package/index.html</ref> Meanwhile published testimonials (like [http://www.nytimes.com/2010/09/24/business/media/24adco.html?_r=2&scp=4&sq=food%20network&st=cse [this one]] in the New York Times) of advertising success have given legitimacy to the site that now attracts more and more revenue.<br> <br />
<br />
Additionally, initial efforts to attract a wider demographic of young people and males have proven to be widely successful for Food Network profits.&nbsp; Without alienating their original viewers (primarily older female "grocery decision makers"), the Food Network has managed to greatly appeal to the youth market in particular and subsequently sell that audience potential.&nbsp; Food Network president Brooke Bailey Johnson notoriously won over such youth-oriented advertisers as McDonald's, Michelob, and Monster Worldwide after demographics began to noticeably change in 2006, and Food Network profits overall ended up boosting Scripps stocks by 22% in August of 2007 despite financial failures in every other media sector.<ref>Weber, Joseph. Bloomberg Business Week. "I Want My Food Network" January 8, 2007. http://www.businessweek.com/magazine/content/07_02/b4016082.htm</ref><br> <br />
<br />
=== '''Cable Pricing Controversy'''<br> ===<br />
<br />
Since offering their channel for free in the mid 1990's, The Food Network and connected HGTV have evolved considerable independence and popularity to maintain consistently high Nielsen ratings in cable, while Food Network in particular has grown immensely in viewer base over the past five years.&nbsp; Despite this fact, however, pricing is still being negotiated for the worth of these growing channels, and controversy has arisen as a result.&nbsp; Cablevision famously spotlighted such a controversy last year, when it dropped the Food Network without a renewed contract on December 31, 2009 and pulled it off the air for the entire NY/NJ/CT tri-state area.&nbsp; The dispute was rooted in Cablevision's price for the Food Network, which at the time was 25 cents per subscriber per month, a number Scripps officials found to be grossly below what the Food Network could have feasibly charged, which cable subscribers agreed was closer to $1.03 per month.<ref>Scripp's Network. "Food Network, HGTV Enlist Viewers' Help To Keep Popular Lifestyle Networks on Cablevision" January 1, 2010. http://www.scrippsnetworks.com/newsitem.aspx?id=391</ref> <br />
<br />
After a three-week debate, the Food Network was put back on the Cablevision airwaves (along with HGTV) with little damage to ratings.&nbsp; Though the details of the pricing agreement were never disclosed, it was estimated that the Food Network received a raised rate to 49 cents during the negotiations, which would more than continue the channel's strong financial growth.<ref>Worden, Nat. The Wall Street Journal. "Cable Dispute Is Resolved" January 22, 2010. http://online.wsj.com/article/SB10001424052748703699204575017663118776990.html</ref><br> <br />
'''Textual Analysis<br> ==<br />
<br />
=== ''Good Eats'' ===<br />
Two pilot episodes were shot for ''Good Eats ''in 1997, showing the science and specifics behind steak and potatoes, respectively ("Steak Your Claim" and "This Spud's for You"), and after positive press from critics watching Chicago Public Television, the Food Network picked up the show and aired the first episodes on July 7, 1999.''<ref>Good Eats Fanpage FAQ's. http://www.goodeatsfanpage.com/FAQ/FAQ100s.htm#142</ref> Good Eats''&nbsp;is a show classified more as a "traditional" take on cooking by the Food Network. &nbsp;Hosted by culinary mastermind Alton Brown, it is described by the Food Network as “Pop culture, comedy, and plain good eating,"<ref>Food Network. Good Eats Homepage. http://www.foodnetwork.com/good-eats/index.html</ref>&nbsp;and mixes a standard cooking show format with informative lessons on the science behind food.<br />
<br />
==== Target audience ====<br />
<br />
<br>First and foremost, Good Eats is defined more by its host and style than by its content. &nbsp;Because Food Network gears specifically towards "Grocery Decision Makers" (an audience it is also trying to expand) the charisma of Alton Brown makes the show more of a performance than a traditional cooking show, and thus draws more attention as a performance a variety of audiences rather than a cooking show geared specifically at women. &nbsp;Audience members have written specifically of its merits for children&nbsp;<ref>Johnson, Chana M. BellaOnline: The Voice of Women. TV and Movies - Children's TV. http://www.bellaonline.com/articles/art23756.asp</ref>&nbsp;and the show has aired episodes directly addressing men in the kitchen with the aptly titled "Man Food Show,"&nbsp;<ref>Food Network. Man Food Page. http://www.foodnetwork.com/good-eats/the-man-food-show/index.html</ref>&nbsp;which demands the women leave the room so that men can correctly cook the traditional man cuisine that is corndogs and hamburgers.<ref>Brown, Alton. YouTube Video: The Man Food Show, ep. EA1G16. http://www.youtube.com/watch?v=zHwasrpAx88</ref>&nbsp;<br />
<br />
=== ''The Next Food Network Star'' ===<br />
Originally filmed as a talent scouting expedition for the Food Network, ''The Next Food Network Star ''<br />
<br />
==== '''Style and Tone''' ====<br />
The Next Food Network Star is as focused on drama as it is on food, and emphasizes equal amounts food and reality TV. &nbsp;The show emphasized personal charisma of contestants, and in this way becomes strangely self-aware within the channel. &nbsp;Through rigorous tests of culinary expertise, on-screen personality, and originality of creation, the Food Network uses this show to not only emphasize an immense amount of creative pressure on competitors, but directly bolsters the credibility of its already established stars by the same standards. &nbsp;Competition is heated, serious, and rigorous.<br />
<br />
<br />
<br />
= '''References''' =<br />
<br />
<references /><br></div>Kenneth Grindehttps://mediawiki.middlebury.edu/FMMC0104/index.php?title=Food_Network&diff=907Food Network2010-11-05T00:25:08Z<p>Kenneth Grinde: </p>
<hr />
<div>= '''The Food Network''' =<br />
<br />
== '''Industrial Analysis''' ==<br />
<br />
=== <span style="font-weight: bold;">Conception and Development</span><br> ===<br />
<br />
The Food Network (legally the Television Food Network, GP) was launched on Thanksgiving weekend 1993 in New York, NY as a channel that specialized in programs about cooking, hospitality, food, restaurants, and general kitchen culture. Its headquarters are stationed in New York City and offices are located in various cities scattered across the country, including Atlanta, Los Angeles, Chicago, Detroit and Knoxville. The Food Network is internationally available in Canada, Australia, Korea, Thailand, Singapore, the Philippines, Monaco, Andorra, Africa, France, and the French-speaking territories in the Caribbean and Polynesia. <br />
<br />
In 1997, the E.W. Scripps Company purchased a majority share of the channel from A.H. Belo Corp., and has since bought out every minority shareholder except for Tribune Co., which maintains a 31% share of the estimated $1 billion channel.<ref>Monk, Dan. Business Courier of Cincinnati. "Tribune's Food Network stake has Scripps' belly growling" April 4, 2008. http://cincinnati.bizjournals.com/cincinnati/stories/2008/04/07/tidbits1.html</ref><ref>Owl Staff. Owl Beta. "A History of the Food Network" December 7, 2009. http://www.owl.com/article/2009/12/07/a-history-of-the-food-network</ref>&nbsp; Scripps Networks Interactive, an offshoot of E.W. Scripps Co., runs the Food Network inside a Lifestyle Media portfolio of channels, which includes HGTV, DIY Network, Cooking Channel, and Travel Channel. Further partnerships include purchasing featured kitchen utensils etc. on websites affiliated with the Scripps ownership, such as BizRate and Shopzilla.<ref>Food Network. "About." (http://www.FoodNetwork.com/home/about-foodnetworkcom/index.html)</ref> <br />
<br />
The Food Network currently broadcasts to 99 million television household nationwide.&nbsp; Globally, the Food Network has expanded well beyond this number, as they have begun to distribute to both the United Kingdom and Asia since November 9, 2009 and July 5, 2010, respectively.<ref>Schroeder, Eric. Food Business News. "Food Network to launch in international markets" November 4, 2009. http://www.foodbusinessnews.net ''(Registration required to view entire article.)''</ref><br> <br />
<br />
=== '''Economic Evolution Under Providence and Scripps'''<br> ===<br />
<br />
Early on, the subject matter now covered under the cable umbrella of Scripps Networks Interactive was aired on PBS.&nbsp; This included cooking shows like ''The French Chef ''with Julia Child and ''The Frugal Gourmet'', as well as home, gardening and do-it-yourself programs like ''The New Yankee Workshop ''and ''This Old House.''&nbsp; The popularity of these shows caught the attention of the Providence Journal Company, which pitched the initial idea for a cable food channel.&nbsp; Interest was immediate, as producers noted that such shows were inexpensive to produce and ripe for product placement, as 45 of the 100 top U.S. advertisers at the time were food-related.<ref>Ketchum, Cheri. "Tunnel Vision and Food." Ed. Sarah Banet-Weiser, Cynthia Chris, and Anthony Freitas. Cable Visions: Television beyond Broadcasting. New York, NY: New York UP, 2007. 162+. Print.</ref><br> <br />
<br />
Providence Co. effectively used synergy within their own corporate network to boost the Food Network in its early days.&nbsp; They gathered investors from among a handful of its own media holdings (including the then-dubbed Scripps-Howard Inc.) that were endowed enough to wait several years on initial investment return, and then used Providence's own cable system, Colony Communication, to distribute.&nbsp; As an early strategy, Colony leveraged the Food Network into American householods by offering the channel free of charge to any cable system that agreed to carry it to at least 80% of their subscribers.<ref>Stern, Christopher. Broadcasting &amp;amp;amp;amp;amp;amp; Cable 123 no. 23. "Television Food Network Develops Strategy for Wider Carriage" June 7, 1993. 50. Print.</ref>&nbsp; Scripps used a similar tactic of synergy after it bought the Food Network in 1997, using its own ten TV broadcast stations to reach 10% of the national market, and then bartering offerings of the newly purchased HGTV for Food Network slots on another 54 stations.<ref>Ketchum, Ibid.</ref>&nbsp; Since then, 90% of the Food Network's production has been done under the Scripps corporate umbrella, keeping outsourced spending to a minimum, while Scripps has also maintained diverse holdings in retail markets, including BizRate, Shopzilla, and various other "lifestyle" channels and websites (which all advertise for each other) in order to boost profits.&nbsp; Together these tactics demonstrate a successful example of corporate synergy that has returned initial investment and then some, garnering ever-growing profits for the Food Network and Scripps since the early 2000's.<ref>Ketchum, Ibid.</ref><br> <br />
<br />
=== '''Present Status and Success'''<br> ===<br />
<br />
The Food Network has expanded to provide online and print accompaniments through foodnetwork.com and Food Network Magazine.&nbsp; Foodnetwork.com has enjoyed particular success, with over 198 million monthly hits among 7 million monthly visitors and an established audience base open to advertisers.&nbsp; Indeed their site proudly displays audience demographics for available advertising, as the site has become such an integral and high-profile component to the Food Network's interactive brand.<ref>Food Network. Advertise With Us - Audience Profile. http://www.foodnetwork.com/advertise-with-us-audience-profile/package/index.html</ref> Meanwhile published testimonials (like [http://www.nytimes.com/2010/09/24/business/media/24adco.html?_r=2&scp=4&sq=food%20network&st=cse [this one]] in the New York Times) of advertising success have given legitimacy to the site that now attracts more and more revenue.<br> <br />
<br />
Additionally, initial efforts to attract a wider demographic of young people and males have proven to be widely successful for Food Network profits.&nbsp; Without alienating their original viewers (primarily older female "grocery decision makers"), the Food Network has managed to greatly appeal to the youth market in particular and subsequently sell that audience potential.&nbsp; Food Network president Brooke Bailey Johnson notoriously won over such youth-oriented advertisers as McDonald's, Michelob, and Monster Worldwide after demographics began to noticeably change in 2006, and Food Network profits overall ended up boosting Scripps stocks by 22% in August of 2007 despite financial failures in every other media sector.<ref>Weber, Joseph. Bloomberg Business Week. "I Want My Food Network" January 8, 2007. http://www.businessweek.com/magazine/content/07_02/b4016082.htm</ref><br><br />
<br />
=== '''Cable Pricing Controversy'''<br> ===<br />
<br />
Since offering their channel for free in the mid 1990's, The Food Network and connected HGTV have evolved considerable independence and popularity to maintain consistently high Nielsen ratings in cable, while Food Network in particular has grown immensely in viewer base over the past five years.&nbsp; Despite this fact, however, pricing is still being negotiated for the worth of these growing channels, and controversy has arisen as a result.&nbsp; Cablevision famously spotlighted such a controversy last year, when it dropped the Food Network without a renewed contract on December 31, 2009 and pulled it off the air for the entire NY/NJ/CT tri-state area.&nbsp; The dispute was rooted in Cablevision's price for the Food Network, which at the time was 25 cents per subscriber per month, a number Scripps officials found to be grossly below what the Food Network could have feasibly charged, which cable subscribers agreed was closer to $1.03 per month.<ref>Scripp's Network. "Food Network, HGTV Enlist Viewers' Help To Keep Popular Lifestyle Networks on Cablevision" January 1, 2010. http://www.scrippsnetworks.com/newsitem.aspx?id=391</ref> <br />
<br />
After a three-week debate, the Food Network was put back on the Cablevision airwaves (along with HGTV) with little damage to ratings.&nbsp; Though the details of the pricing agreement were never disclosed, it was estimated that the Food Network received a raised rate to 49 cents during the negotiations, which would more than continue the channel's strong financial growth.<ref>Worden, Nat. The Wall Street Journal. "Cable Dispute Is Resolved" January 22, 2010. http://online.wsj.com/article/SB10001424052748703699204575017663118776990.html</ref><br> <br />
<br />
= '''References''' =<br />
<br />
<references /><br></div>Kenneth Grindehttps://mediawiki.middlebury.edu/FMMC0104/index.php?title=Food_Network&diff=906Food Network2010-11-05T00:24:30Z<p>Kenneth Grinde: </p>
<hr />
<div>= '''The Food Network''' =<br />
<br />
== '''Industrial Analysis''' ==<br />
<br />
==== <span style="font-weight: bold;">Conception and Development</span><br> ====<br />
<br />
The Food Network (legally the Television Food Network, GP) was launched on Thanksgiving weekend 1993 in New York, NY as a channel that specialized in programs about cooking, hospitality, food, restaurants, and general kitchen culture. Its headquarters are stationed in New York City and offices are located in various cities scattered across the country, including Atlanta, Los Angeles, Chicago, Detroit and Knoxville. The Food Network is internationally available in Canada, Australia, Korea, Thailand, Singapore, the Philippines, Monaco, Andorra, Africa, France, and the French-speaking territories in the Caribbean and Polynesia. <br />
<br />
In 1997, the E.W. Scripps Company purchased a majority share of the channel from A.H. Belo Corp., and has since bought out every minority shareholder except for Tribune Co., which maintains a 31% share of the estimated $1 billion channel.<ref>Monk, Dan. Business Courier of Cincinnati. "Tribune's Food Network stake has Scripps' belly growling" April 4, 2008. http://cincinnati.bizjournals.com/cincinnati/stories/2008/04/07/tidbits1.html</ref><ref>Owl Staff. Owl Beta. "A History of the Food Network" December 7, 2009. http://www.owl.com/article/2009/12/07/a-history-of-the-food-network</ref>&nbsp; Scripps Networks Interactive, an offshoot of E.W. Scripps Co., runs the Food Network inside a Lifestyle Media portfolio of channels, which includes HGTV, DIY Network, Cooking Channel, and Travel Channel. Further partnerships include purchasing featured kitchen utensils etc. on websites affiliated with the Scripps ownership, such as BizRate and Shopzilla.<ref>Food Network. "About." (http://www.FoodNetwork.com/home/about-foodnetworkcom/index.html)</ref> <br />
<br />
The Food Network currently broadcasts to 99 million television household nationwide.&nbsp; Globally, the Food Network has expanded well beyond this number, as they have begun to distribute to both the United Kingdom and Asia since November 9, 2009 and July 5, 2010, respectively.<ref>Schroeder, Eric. Food Business News. "Food Network to launch in international markets" November 4, 2009. http://www.foodbusinessnews.net ''(Registration required to view entire article.)''</ref><br> <br />
<br />
==== '''Economic Evolution Under Providence and Scripps'''<br> ====<br />
<br />
Early on, the subject matter now covered under the cable umbrella of Scripps Networks Interactive was aired on PBS.&nbsp; This included cooking shows like ''The French Chef ''with Julia Child and ''The Frugal Gourmet'', as well as home, gardening and do-it-yourself programs like ''The New Yankee Workshop ''and ''This Old House.''&nbsp; The popularity of these shows caught the attention of the Providence Journal Company, which pitched the initial idea for a cable food channel.&nbsp; Interest was immediate, as producers noted that such shows were inexpensive to produce and ripe for product placement, as 45 of the 100 top U.S. advertisers at the time were food-related.<ref>Ketchum, Cheri. "Tunnel Vision and Food." Ed. Sarah Banet-Weiser, Cynthia Chris, and Anthony Freitas. Cable Visions: Television beyond Broadcasting. New York, NY: New York UP, 2007. 162+. Print.</ref><br> <br />
<br />
Providence Co. effectively used synergy within their own corporate network to boost the Food Network in its early days.&nbsp; They gathered investors from among a handful of its own media holdings (including the then-dubbed Scripps-Howard Inc.) that were endowed enough to wait several years on initial investment return, and then used Providence's own cable system, Colony Communication, to distribute.&nbsp; As an early strategy, Colony leveraged the Food Network into American householods by offering the channel free of charge to any cable system that agreed to carry it to at least 80% of their subscribers.<ref>Stern, Christopher. Broadcasting &amp;amp;amp;amp;amp; Cable 123 no. 23. "Television Food Network Develops Strategy for Wider Carriage" June 7, 1993. 50. Print.</ref>&nbsp; Scripps used a similar tactic of synergy after it bought the Food Network in 1997, using its own ten TV broadcast stations to reach 10% of the national market, and then bartering offerings of the newly purchased HGTV for Food Network slots on another 54 stations.<ref>Ketchum, Ibid.</ref>&nbsp; Since then, 90% of the Food Network's production has been done under the Scripps corporate umbrella, keeping outsourced spending to a minimum, while Scripps has also maintained diverse holdings in retail markets, including BizRate, Shopzilla, and various other "lifestyle" channels and websites (which all advertise for each other) in order to boost profits.&nbsp; Together these tactics demonstrate a successful example of corporate synergy that has returned initial investment and then some, garnering ever-growing profits for the Food Network and Scripps since the early 2000's.<ref>Ketchum, Ibid.</ref><br> <br />
<br />
==== '''Present Status and Success'''<br> ====<br />
<br />
The Food Network has expanded to provide online and print accompaniments through foodnetwork.com and Food Network Magazine.&nbsp; Foodnetwork.com has enjoyed particular success, with over 198 million monthly hits among 7 million monthly visitors and an established audience base open to advertisers.&nbsp; Indeed their site proudly displays audience demographics for available advertising, as the site has become such an integral and high-profile component to the Food Network's interactive brand.<ref>Food Network. Advertise With Us - Audience Profile. http://www.foodnetwork.com/advertise-with-us-audience-profile/package/index.html</ref> Meanwhile published testimonials (like [http://www.nytimes.com/2010/09/24/business/media/24adco.html?_r=2&scp=4&sq=food%20network&st=cse [this one]] in the New York Times) of advertising success have given legitimacy to the site that now attracts more and more revenue.<br> <br />
<br />
Additionally, initial efforts to attract a wider demographic of young people and males have proven to be widely successful for Food Network profits.&nbsp; Without alienating their original viewers (primarily older female "grocery decision makers"), the Food Network has managed to greatly appeal to the youth market in particular and subsequently sell that audience potential.&nbsp; Food Network president Brooke Bailey Johnson notoriously won over such youth-oriented advertisers as McDonald's, Michelob, and Monster Worldwide after demographics began to noticeably change in 2006, and Food Network profits overall ended up boosting Scripps stocks by 22% in August of 2007 despite financial failures in every other media sector.<ref>Weber, Joseph. Bloomberg Business Week. "I Want My Food Network" January 8, 2007. http://www.businessweek.com/magazine/content/07_02/b4016082.htm</ref><br> <br />
===<br />
<br />
=== '''Cable Pricing Controversy'''<br> ===<br />
<br />
Since offering their channel for free in the mid 1990's, The Food Network and connected HGTV have evolved considerable independence and popularity to maintain consistently high Nielsen ratings in cable, while Food Network in particular has grown immensely in viewer base over the past five years.&nbsp; Despite this fact, however, pricing is still being negotiated for the worth of these growing channels, and controversy has arisen as a result.&nbsp; Cablevision famously spotlighted such a controversy last year, when it dropped the Food Network without a renewed contract on December 31, 2009 and pulled it off the air for the entire NY/NJ/CT tri-state area.&nbsp; The dispute was rooted in Cablevision's price for the Food Network, which at the time was 25 cents per subscriber per month, a number Scripps officials found to be grossly below what the Food Network could have feasibly charged, which cable subscribers agreed was closer to $1.03 per month.<ref>Scripp's Network. "Food Network, HGTV Enlist Viewers' Help To Keep Popular Lifestyle Networks on Cablevision" January 1, 2010. http://www.scrippsnetworks.com/newsitem.aspx?id=391</ref> <br />
<br />
After a three-week debate, the Food Network was put back on the Cablevision airwaves (along with HGTV) with little damage to ratings.&nbsp; Though the details of the pricing agreement were never disclosed, it was estimated that the Food Network received a raised rate to 49 cents during the negotiations, which would more than continue the channel's strong financial growth.<ref>Worden, Nat. The Wall Street Journal. "Cable Dispute Is Resolved" January 22, 2010. http://online.wsj.com/article/SB10001424052748703699204575017663118776990.html</ref><br> <br />
<br />
= '''References''' =<br />
<br />
<references /><br></div>Kenneth Grindehttps://mediawiki.middlebury.edu/FMMC0104/index.php?title=Food_Network&diff=905Food Network2010-11-05T00:24:13Z<p>Kenneth Grinde: </p>
<hr />
<div>= '''The Food Network''' =<br />
<br />
== '''Industrial Analysis''' ==<br />
<br />
==== <span style="font-weight: bold;">Conception and Development</span><br> ====<br />
<br />
The Food Network (legally the Television Food Network, GP) was launched on Thanksgiving weekend 1993 in New York, NY as a channel that specialized in programs about cooking, hospitality, food, restaurants, and general kitchen culture. Its headquarters are stationed in New York City and offices are located in various cities scattered across the country, including Atlanta, Los Angeles, Chicago, Detroit and Knoxville. The Food Network is internationally available in Canada, Australia, Korea, Thailand, Singapore, the Philippines, Monaco, Andorra, Africa, France, and the French-speaking territories in the Caribbean and Polynesia. <br />
<br />
In 1997, the E.W. Scripps Company purchased a majority share of the channel from A.H. Belo Corp., and has since bought out every minority shareholder except for Tribune Co., which maintains a 31% share of the estimated $1 billion channel.<ref>Monk, Dan. Business Courier of Cincinnati. "Tribune's Food Network stake has Scripps' belly growling" April 4, 2008. http://cincinnati.bizjournals.com/cincinnati/stories/2008/04/07/tidbits1.html</ref><ref>Owl Staff. Owl Beta. "A History of the Food Network" December 7, 2009. http://www.owl.com/article/2009/12/07/a-history-of-the-food-network</ref>&nbsp; Scripps Networks Interactive, an offshoot of E.W. Scripps Co., runs the Food Network inside a Lifestyle Media portfolio of channels, which includes HGTV, DIY Network, Cooking Channel, and Travel Channel. Further partnerships include purchasing featured kitchen utensils etc. on websites affiliated with the Scripps ownership, such as BizRate and Shopzilla.<ref>Food Network. "About." (http://www.FoodNetwork.com/home/about-foodnetworkcom/index.html)</ref> <br />
<br />
The Food Network currently broadcasts to 99 million television household nationwide.&nbsp; Globally, the Food Network has expanded well beyond this number, as they have begun to distribute to both the United Kingdom and Asia since November 9, 2009 and July 5, 2010, respectively.<ref>Schroeder, Eric. Food Business News. "Food Network to launch in international markets" November 4, 2009. http://www.foodbusinessnews.net ''(Registration required to view entire article.)''</ref><br> <br />
<br />
<br> <br />
<br />
==== '''Economic Evolution Under Providence and Scripps'''<br> ====<br />
<br />
Early on, the subject matter now covered under the cable umbrella of Scripps Networks Interactive was aired on PBS.&nbsp; This included cooking shows like ''The French Chef ''with Julia Child and ''The Frugal Gourmet'', as well as home, gardening and do-it-yourself programs like ''The New Yankee Workshop ''and ''This Old House.''&nbsp; The popularity of these shows caught the attention of the Providence Journal Company, which pitched the initial idea for a cable food channel.&nbsp; Interest was immediate, as producers noted that such shows were inexpensive to produce and ripe for product placement, as 45 of the 100 top U.S. advertisers at the time were food-related.<ref>Ketchum, Cheri. "Tunnel Vision and Food." Ed. Sarah Banet-Weiser, Cynthia Chris, and Anthony Freitas. Cable Visions: Television beyond Broadcasting. New York, NY: New York UP, 2007. 162+. Print.</ref><br> <br />
<br />
Providence Co. effectively used synergy within their own corporate network to boost the Food Network in its early days.&nbsp; They gathered investors from among a handful of its own media holdings (including the then-dubbed Scripps-Howard Inc.) that were endowed enough to wait several years on initial investment return, and then used Providence's own cable system, Colony Communication, to distribute.&nbsp; As an early strategy, Colony leveraged the Food Network into American householods by offering the channel free of charge to any cable system that agreed to carry it to at least 80% of their subscribers.<ref>Stern, Christopher. Broadcasting &amp;amp;amp;amp; Cable 123 no. 23. "Television Food Network Develops Strategy for Wider Carriage" June 7, 1993. 50. Print.</ref>&nbsp; Scripps used a similar tactic of synergy after it bought the Food Network in 1997, using its own ten TV broadcast stations to reach 10% of the national market, and then bartering offerings of the newly purchased HGTV for Food Network slots on another 54 stations.<ref>Ketchum, Ibid.</ref>&nbsp; Since then, 90% of the Food Network's production has been done under the Scripps corporate umbrella, keeping outsourced spending to a minimum, while Scripps has also maintained diverse holdings in retail markets, including BizRate, Shopzilla, and various other "lifestyle" channels and websites (which all advertise for each other) in order to boost profits.&nbsp; Together these tactics demonstrate a successful example of corporate synergy that has returned initial investment and then some, garnering ever-growing profits for the Food Network and Scripps since the early 2000's.<ref>Ketchum, Ibid.</ref><br> <br />
<br />
<br> <br />
<br />
==== '''Present Status and Success'''<br> ====<br />
<br />
The Food Network has expanded to provide online and print accompaniments through foodnetwork.com and Food Network Magazine.&nbsp; Foodnetwork.com has enjoyed particular success, with over 198 million monthly hits among 7 million monthly visitors and an established audience base open to advertisers.&nbsp; Indeed their site proudly displays audience demographics for available advertising, as the site has become such an integral and high-profile component to the Food Network's interactive brand.<ref>Food Network. Advertise With Us - Audience Profile. http://www.foodnetwork.com/advertise-with-us-audience-profile/package/index.html</ref> Meanwhile published testimonials (like [http://www.nytimes.com/2010/09/24/business/media/24adco.html?_r=2&scp=4&sq=food%20network&st=cse [this one]] in the New York Times) of advertising success have given legitimacy to the site that now attracts more and more revenue.<br> <br />
<br />
Additionally, initial efforts to attract a wider demographic of young people and males have proven to be widely successful for Food Network profits.&nbsp; Without alienating their original viewers (primarily older female "grocery decision makers"), the Food Network has managed to greatly appeal to the youth market in particular and subsequently sell that audience potential.&nbsp; Food Network president Brooke Bailey Johnson notoriously won over such youth-oriented advertisers as McDonald's, Michelob, and Monster Worldwide after demographics began to noticeably change in 2006, and Food Network profits overall ended up boosting Scripps stocks by 22% in August of 2007 despite financial failures in every other media sector.<ref>Weber, Joseph. Bloomberg Business Week. "I Want My Food Network" January 8, 2007. http://www.businessweek.com/magazine/content/07_02/b4016082.htm</ref><br> <br />
<br />
=== '''Cable Pricing Controversy'''<br> ===<br />
<br />
Since offering their channel for free in the mid 1990's, The Food Network and connected HGTV have evolved considerable independence and popularity to maintain consistently high Nielsen ratings in cable, while Food Network in particular has grown immensely in viewer base over the past five years.&nbsp; Despite this fact, however, pricing is still being negotiated for the worth of these growing channels, and controversy has arisen as a result.&nbsp; Cablevision famously spotlighted such a controversy last year, when it dropped the Food Network without a renewed contract on December 31, 2009 and pulled it off the air for the entire NY/NJ/CT tri-state area.&nbsp; The dispute was rooted in Cablevision's price for the Food Network, which at the time was 25 cents per subscriber per month, a number Scripps officials found to be grossly below what the Food Network could have feasibly charged, which cable subscribers agreed was closer to $1.03 per month.<ref>Scripp's Network. "Food Network, HGTV Enlist Viewers' Help To Keep Popular Lifestyle Networks on Cablevision" January 1, 2010. http://www.scrippsnetworks.com/newsitem.aspx?id=391</ref> <br />
<br />
After a three-week debate, the Food Network was put back on the Cablevision airwaves (along with HGTV) with little damage to ratings.&nbsp; Though the details of the pricing agreement were never disclosed, it was estimated that the Food Network received a raised rate to 49 cents during the negotiations, which would more than continue the channel's strong financial growth.<ref>Worden, Nat. The Wall Street Journal. "Cable Dispute Is Resolved" January 22, 2010. http://online.wsj.com/article/SB10001424052748703699204575017663118776990.html</ref><br> <br />
<br />
= '''References''' =<br />
<br />
<references /><br></div>Kenneth Grindehttps://mediawiki.middlebury.edu/FMMC0104/index.php?title=Food_Network&diff=492Food Network2010-10-08T04:36:39Z<p>Kenneth Grinde: </p>
<hr />
<div>= <span style="font-weight: bold;">Conception and Development</span><br> =<br />
<br />
The Food Network (legally the Television Food Network, GP) was launched on Thanksgiving weekend 1993 in New York, NY as a channel that specialized in programs about cooking, hospitality, food, restaurants, and general kitchen culture. Its headquarters are stationed in New York City and offices are located in various cities scattered across the country, including Atlanta, Los Angeles, Chicago, Detroit and Knoxville. The Food Network is internationally available in Canada, Australia, Korea, Thailand, Singapore, the Philippines, Monaco, Andorra, Africa, France, and the French-speaking territories in the Caribbean and Polynesia.<br />
<br />
In 1997, the E.W. Scripps Company purchased a majority share of the channel from A.H. Belo Corp., and has since bought out every minority shareholder except for Tribune Co., which maintains a 31% share of the estimated $1 billion channel.<ref>Monk, Dan. Business Courier of Cincinnati. "Tribune's Food Network stake has Scripps' belly growling" April 4, 2008. http://cincinnati.bizjournals.com/cincinnati/stories/2008/04/07/tidbits1.html</ref><ref>Owl Staff. Owl Beta. "A History of the Food Network" December 7, 2009. http://www.owl.com/article/2009/12/07/a-history-of-the-food-network</ref>&nbsp; Scripps Networks Interactive, an offshoot of E.W. Scripps Co., runs the Food Network inside a Lifestyle Media portfolio of channels, which includes HGTV, DIY Network, Cooking Channel, and Travel Channel. Further partnerships include purchasing featured kitchen utensils etc. on websites affiliated with the Scripps ownership, such as BizRate and Shopzilla.<ref>Food Network. "About." (http://www.FoodNetwork.com/home/about-foodnetworkcom/index.html)</ref> <br />
<br />
The Food Network currently broadcasts to 99 million television household nationwide.&nbsp; Globally, the Food Network has expanded well beyond this number, as they have begun to distribute to both the United Kingdom and Asia since November 9, 2009 and July 5, 2010, respectively.<ref>Schroeder, Eric. Food Business News. "Food Network to launch in international markets" November 4, 2009. http://www.foodbusinessnews.net ''(Registration required to view entire article.)''</ref><br> <br />
<br />
<br> <br />
<br />
= '''Economic Evolution Under Providence and Scripps'''<br> =<br />
<br />
Early on, the subject matter now covered under the cable umbrella of Scripps Networks Interactive was aired on PBS.&nbsp; This included cooking shows like ''The French Chef ''with Julia Child and ''The Frugal Gourmet'', as well as home, gardening and do-it-yourself programs like ''The New Yankee Workshop ''and ''This Old House.''&nbsp; The popularity of these shows caught the attention of the Providence Journal Company, which pitched the initial idea for a cable food channel.&nbsp; Interest was immediate, as producers noted that such shows were inexpensive to produce and ripe for product placement, as 45 of the 100 top U.S. advertisers at the time were food-related.<ref>Ketchum, Cheri. "Tunnel Vision and Food." Ed. Sarah Banet-Weiser, Cynthia Chris, and Anthony Freitas. Cable Visions: Television beyond Broadcasting. New York, NY: New York UP, 2007. 162+. Print.</ref><br> <br />
<br />
Providence Co. effectively used synergy within their own corporate network to boost the Food Network in its early days.&nbsp; They gathered investors from among a handful of its own media holdings (including the then-dubbed Scripps-Howard Inc.) that were endowed enough to wait several years on initial investment return, and then used Providence's own cable system, Colony Communication, to distribute.&nbsp; As an early strategy, Colony leveraged the Food Network into American householods by offering the channel free of charge to any cable system that agreed to carry it to at least 80% of their subscribers.<ref>Stern, Christopher. Broadcasting & Cable 123 no. 23. "Television Food Network Develops Strategy for Wider Carriage" June 7, 1993. 50. Print.</ref>&nbsp; Scripps used a similar tactic of synergy after it bought the Food Network in 1997, using its own ten TV broadcast stations to reach 10% of the national market, and then bartering offerings of the newly purchased HGTV for Food Network slots on another 54 stations.<ref>Ketchum, Ibid.</ref>&nbsp; Since then, 90% of the Food Network's production has been done under the Scripps corporate umbrella, keeping outsourced spending to a minimum, while Scripps has also maintained diverse holdings in retail markets, including BizRate, Shopzilla, and various other "lifestyle" channels and websites (which all advertise for each other) in order to boost profits.&nbsp; Together these tactics demonstrate a successful example of corporate synergy that has returned initial investment and then some, garnering ever-growing profits for the Food Network and Scripps since the early 2000's.<ref>Ketchum, Ibid.</ref><br> <br />
<br />
<br> <br />
<br />
= '''Present Status and Success'''<br> =<br />
<br />
The Food Network has expanded to provide online and print accompaniments through foodnetwork.com and Food Network Magazine.&nbsp; Foodnetwork.com has enjoyed particular success, with over 198 million monthly hits among 7 million monthly visitors and an established audience base open to advertisers.&nbsp; Indeed their site proudly displays audience demographics for available advertising, as the site has become such an integral and high-profile component to the Food Network's interactive brand.<ref>Food Network. Advertise With Us - Audience Profile. http://www.foodnetwork.com/advertise-with-us-audience-profile/package/index.html</ref> Meanwhile published testimonials (like [http://www.nytimes.com/2010/09/24/business/media/24adco.html?_r=2&scp=4&sq=food%20network&st=cse [this one]] in the New York Times) of advertising success have given legitimacy to the site that now attracts more and more revenue.<br> <br />
<br />
Additionally, initial efforts to attract a wider demographic of young people and males have proven to be widely successful for Food Network profits.&nbsp; Without alienating their original viewers (primarily older female "grocery decision makers"), the Food Network has managed to greatly appeal to the youth market in particular and subsequently sell that audience potential.&nbsp; Food Network president Brooke Bailey Johnson notoriously won over such youth-oriented advertisers as McDonald's, Michelob, and Monster Worldwide after demographics began to noticeably change in 2006, and Food Network profits overall ended up boosting Scripps stocks by 22% in August of 2007 despite financial failures in every other media sector.<ref>Weber, Joseph. Bloomberg Business Week. "I Want My Food Network" January 8, 2007. http://www.businessweek.com/magazine/content/07_02/b4016082.htm</ref><br><br />
<br />
= '''Cable Pricing Controversy'''<br> =<br />
<br />
Since offering their channel for free in the mid 1990's, The Food Network and connected HGTV have evolved considerable independence and popularity to maintain consistently high Nielsen ratings in cable, while Food Network in particular has grown immensely in viewer base over the past five years.&nbsp; Despite this fact, however, pricing is still being negotiated for the worth of these growing channels, and controversy has arisen as a result.&nbsp; Cablevision famously spotlighted such a controversy last year, when it dropped the Food Network without a renewed contract on December 31, 2009 and pulled it off the air for the entire NY/NJ/CT tri-state area.&nbsp; The dispute was rooted in Cablevision's price for the Food Network, which at the time was 25 cents per subscriber per month, a number Scripps officials found to be grossly below what the Food Network could have feasibly charged, which cable subscribers agreed was closer to $1.03 per month.<ref>Scripp's Network. "Food Network, HGTV Enlist Viewers' Help To Keep Popular Lifestyle Networks on Cablevision" January 1, 2010. http://www.scrippsnetworks.com/newsitem.aspx?id=391</ref> <br />
<br />
After a three-week debate, the Food Network was put back on the Cablevision airwaves (along with HGTV) with little damage to ratings.&nbsp; Though the details of the pricing agreement were never disclosed, it was estimated that the Food Network received a raised rate to 49 cents during the negotiations, which would more than continue the channel's strong financial growth.<ref>Worden, Nat. The Wall Street Journal. "Cable Dispute Is Resolved" January 22, 2010. http://online.wsj.com/article/SB10001424052748703699204575017663118776990.html</ref><br><br />
<br />
= '''References''' =<br />
<br />
<references /></div>Kenneth Grindehttps://mediawiki.middlebury.edu/FMMC0104/index.php?title=Food_Network&diff=489Food Network2010-10-08T04:35:06Z<p>Kenneth Grinde: /* Present Status and Success */</p>
<hr />
<div>= <span style="font-weight: bold;">Conception and Development</span><br> =<br />
<br />
The Food Network (legally the Television Food Network, GP) was launched on Thanksgiving weekend 1993 in New York, NY as a channel that specialized in programs about cooking, hospitality, food, restaurants, and general kitchen culture. Its headquarters are stationed in New York City and offices are located in various cities scattered across the country, including Atlanta, Los Angeles, Chicago, Detroit and Knoxville. The Food Network is internationally available in Canada, Australia, Korea, Thailand, Singapore, the Philippines, Monaco, Andorra, Africa, France, and the French-speaking territories in the Caribbean and Polynesia.<br />
<br />
In 1997, the E.W. Scripps Company purchased a majority share of the channel from A.H. Belo Corp., and has since bought out every minority shareholder except for Tribune Co., which maintains a 31% share of the estimated $1 billion channel.<ref>Monk, Dan. Business Courier of Cincinnati. "Tribune's Food Network stake has Scripps' belly growling" April 4, 2008. http://cincinnati.bizjournals.com/cincinnati/stories/2008/04/07/tidbits1.html</ref><ref>Owl Staff. Owl Beta. "A History of the Food Network" December 7, 2009. http://www.owl.com/article/2009/12/07/a-history-of-the-food-network</ref>&nbsp; Scripps Networks Interactive, an offshoot of E.W. Scripps Co., runs the Food Network inside a Lifestyle Media portfolio of channels, which includes HGTV, DIY Network, Cooking Channel, and Travel Channel. Further partnerships include purchasing featured kitchen utensils etc. on websites affiliated with the Scripps ownership, such as BizRate and Shopzilla.<ref>Food Network. "About." (http://www.FoodNetwork.com/home/about-foodnetworkcom/index.html)</ref> <br />
<br />
The Food Network currently broadcasts to 99 million television household nationwide.&nbsp; Globally, the Food Network has expanded well beyond this number, as they have begun to distribute to both the United Kingdom and Asia since November 9, 2009 and July 5, 2010, respectively.<ref>Schroeder, Eric. Food Business News. "Food Network to launch in international markets" November 4, 2009. http://www.foodbusinessnews.net ''(Registration required to view entire article.)''</ref><br> <br />
<br />
<br> <br />
<br />
= '''Economic Evolution Under Providence and Scripps'''<br> =<br />
<br />
Early on, the subject matter now covered under the cable umbrella of Scripps Networks Interactive was aired on PBS.&nbsp; This included cooking shows like ''The French Chef ''with Julia Child and ''The Frugal Gourmet'', as well as home, gardening and do-it-yourself programs like ''The New Yankee Workshop ''and ''This Old House.''&nbsp; The popularity of these shows caught the attention of the Providence Journal Company, which pitched the initial idea for a cable food channel.&nbsp; Interest was immediate, as producers noted that such shows were inexpensive to produce and ripe for product placement, as 45 of the 100 top U.S. advertisers at the time were food-related.<ref>Ketchum, Cheri. "Tunnel Vision and Food." Ed. Sarah Banet-Weiser, Cynthia Chris, and Anthony Freitas. Cable Visions: Television beyond Broadcasting. New York, NY: New York UP, 2007. 162+. Print.</ref><br> <br />
<br />
Providence Co. effectively used synergy within their own corporate network to boost the Food Network in its early days.&nbsp; They gathered investors from among a handful of its own media holdings (including the then-dubbed Scripps-Howard Inc.) that were endowed enough to wait several years on initial investment return, and then used Providence's own cable system, Colony Communication, to distribute.&nbsp; As an early strategy, Colony leveraged the Food Network into American householods by offering the channel free of charge to any cable system that agreed to carry it to at least 80% of their subscribers.<ref>Stern, Christopher. Broadcasting & Cable 123 no. 23. "Television Food Network Develops Strategy for Wider Carriage" June 7, 1993. 50. Print.</ref>&nbsp; Scripps used a similar tactic of synergy after it bought the Food Network in 1997, using its own ten TV broadcast stations to reach 10% of the national market, and then bartering offerings of the newly purchased HGTV for Food Network slots on another 54 stations.<ref>Ketchum, Ibid.</ref>&nbsp; Since then, 90% of the Food Network's production has been done under the Scripps corporate umbrella, keeping outsourced spending to a minimum, while Scripps has also maintained diverse holdings in retail markets, including BizRate, Shopzilla, and various other "lifestyle" channels and websites (which all advertise for each other) in order to boost profits.&nbsp; Together these tactics demonstrate a successful example of corporate synergy that has returned initial investment and then some, garnering ever-growing profits for the Food Network and Scripps since the early 2000's.<ref>Ketchum, Ibid.</ref><br> <br />
<br />
<br> <br />
<br />
= '''Present Status and Success'''<br> =<br />
<br />
The Food Network has expanded to provide online and print accompaniments through foodnetwork.com and Food Network Magazine.&nbsp; Foodnetwork.com has enjoyed particular success, with over 198 million monthly hits among 7 million monthly visitors and an established audience base open to advertisers.&nbsp; Indeed their site proudly displays audience demographics for available advertising, as the site has become such an integral and high-profile component to the Food Network's interactive brand.<ref>Food Network. Advertise With Us - Audience Profile. http://www.foodnetwork.com/advertise-with-us-audience-profile/package/index.html</ref> Meanwhile published testimonials (like [http://www.nytimes.com/2010/09/24/business/media/24adco.html?_r=2&scp=4&sq=food%20network&st=cse [this one]] in the New York Times) of advertising success have given legitimacy to the site that now attracts more and more revenue.<br> <br />
<br />
Additionally, initial efforts to attract a wider demographic of young people and males have proven to be widely successful for Food Network profits.&nbsp; Without alienating their original viewers (primarily older female "grocery decision makers"), the Food Network has managed to greatly appeal to the youth market in particular and subsequently sell that audience potential.&nbsp; Food Network president Brooke Bailey Johnson notoriously won over such youth-oriented advertisers as McDonald's, Michelob, and Monster Worldwide after demographics began to noticeably change in 2006, and Food Network profits overall ended up boosting Scripps stocks by 22% in August of 2007 despite financial failures in every other media sector.<ref>Weber, Joseph. Bloomberg Business Week. "I Want My Food Network" January 8, 2007. http://www.businessweek.com/magazine/content/07_02/b4016082.htm</ref><br><br />
<br />
= '''Cable Pricing Controversy'''<br> =<br />
<br />
Since offering their channel for free in the mid 1990's, The Food Network and connected HGTV have evolved considerable independence and popularity to maintain consistently high Nielsen ratings in cable, while Food Network in particular has grown immensely in viewer base over the past five years.&nbsp; Despite this fact, however, pricing is still being negotiated for the worth of these growing channels, and controversy has arisen as a result.&nbsp; Cablevision famously spotlighted such a controversy last year, when it dropped the Food Network without a renewed contract on December 31, 2009 and pulled it off the air for the entire NY/NJ/CT tri-state area.&nbsp; The dispute was rooted in Cablevision's price for the Food Network, which at the time was 25 cents per subscriber per month, a number Scripps officials found to be grossly below what the Food Network could have feasibly charged, which audiences agreed was around $1.03.<ref>Scripp's Network. "Food Network, HGTV Enlist Viewers' Help To Keep Popular Lifestyle Networks on Cablevision" January 1, 2010. http://www.scrippsnetworks.com/newsitem.aspx?id=391</ref> <br />
<br />
After a three-week debate, the Food Network was put back on the Cablevision airwaves (along with HGTV) with little damage to ratings.&nbsp; Though the details of the pricing agreement were never disclosed, it was estimated that the Food Network received a raised rate to 49 cents during the negotiations, which would more than continue the channel's strong financial growth.<ref>Worden, Nat. The Wall Street Journal. "Cable Dispute Is Resolved" January 22, 2010. http://online.wsj.com/article/SB10001424052748703699204575017663118776990.html</ref><br><br />
<br />
= '''References''' =<br />
<br />
<references /></div>Kenneth Grindehttps://mediawiki.middlebury.edu/FMMC0104/index.php?title=Food_Network&diff=488Food Network2010-10-08T04:34:17Z<p>Kenneth Grinde: /* Cable Pricing Controversy */</p>
<hr />
<div>= <span style="font-weight: bold;">Conception and Development</span><br> =<br />
<br />
The Food Network (legally the Television Food Network, GP) was launched on Thanksgiving weekend 1993 in New York, NY as a channel that specialized in programs about cooking, hospitality, food, restaurants, and general kitchen culture. Its headquarters are stationed in New York City and offices are located in various cities scattered across the country, including Atlanta, Los Angeles, Chicago, Detroit and Knoxville. The Food Network is internationally available in Canada, Australia, Korea, Thailand, Singapore, the Philippines, Monaco, Andorra, Africa, France, and the French-speaking territories in the Caribbean and Polynesia.<br />
<br />
In 1997, the E.W. Scripps Company purchased a majority share of the channel from A.H. Belo Corp., and has since bought out every minority shareholder except for Tribune Co., which maintains a 31% share of the estimated $1 billion channel.<ref>Monk, Dan. Business Courier of Cincinnati. "Tribune's Food Network stake has Scripps' belly growling" April 4, 2008. http://cincinnati.bizjournals.com/cincinnati/stories/2008/04/07/tidbits1.html</ref><ref>Owl Staff. Owl Beta. "A History of the Food Network" December 7, 2009. http://www.owl.com/article/2009/12/07/a-history-of-the-food-network</ref>&nbsp; Scripps Networks Interactive, an offshoot of E.W. Scripps Co., runs the Food Network inside a Lifestyle Media portfolio of channels, which includes HGTV, DIY Network, Cooking Channel, and Travel Channel. Further partnerships include purchasing featured kitchen utensils etc. on websites affiliated with the Scripps ownership, such as BizRate and Shopzilla.<ref>Food Network. "About." (http://www.FoodNetwork.com/home/about-foodnetworkcom/index.html)</ref> <br />
<br />
The Food Network currently broadcasts to 99 million television household nationwide.&nbsp; Globally, the Food Network has expanded well beyond this number, as they have begun to distribute to both the United Kingdom and Asia since November 9, 2009 and July 5, 2010, respectively.<ref>Schroeder, Eric. Food Business News. "Food Network to launch in international markets" November 4, 2009. http://www.foodbusinessnews.net ''(Registration required to view entire article.)''</ref><br> <br />
<br />
<br> <br />
<br />
= '''Economic Evolution Under Providence and Scripps'''<br> =<br />
<br />
Early on, the subject matter now covered under the cable umbrella of Scripps Networks Interactive was aired on PBS.&nbsp; This included cooking shows like ''The French Chef ''with Julia Child and ''The Frugal Gourmet'', as well as home, gardening and do-it-yourself programs like ''The New Yankee Workshop ''and ''This Old House.''&nbsp; The popularity of these shows caught the attention of the Providence Journal Company, which pitched the initial idea for a cable food channel.&nbsp; Interest was immediate, as producers noted that such shows were inexpensive to produce and ripe for product placement, as 45 of the 100 top U.S. advertisers at the time were food-related.<ref>Ketchum, Cheri. "Tunnel Vision and Food." Ed. Sarah Banet-Weiser, Cynthia Chris, and Anthony Freitas. Cable Visions: Television beyond Broadcasting. New York, NY: New York UP, 2007. 162+. Print.</ref><br> <br />
<br />
Providence Co. effectively used synergy within their own corporate network to boost the Food Network in its early days.&nbsp; They gathered investors from among a handful of its own media holdings (including the then-dubbed Scripps-Howard Inc.) that were endowed enough to wait several years on initial investment return, and then used Providence's own cable system, Colony Communication, to distribute.&nbsp; As an early strategy, Colony leveraged the Food Network into American householods by offering the channel free of charge to any cable system that agreed to carry it to at least 80% of their subscribers.<ref>Stern, Christopher. Broadcasting & Cable 123 no. 23. "Television Food Network Develops Strategy for Wider Carriage" June 7, 1993. 50. Print.</ref>&nbsp; Scripps used a similar tactic of synergy after it bought the Food Network in 1997, using its own ten TV broadcast stations to reach 10% of the national market, and then bartering offerings of the newly purchased HGTV for Food Network slots on another 54 stations.<ref>Ketchum, Ibid.</ref>&nbsp; Since then, 90% of the Food Network's production has been done under the Scripps corporate umbrella, keeping outsourced spending to a minimum, while Scripps has also maintained diverse holdings in retail markets, including BizRate, Shopzilla, and various other "lifestyle" channels and websites (which all advertise for each other) in order to boost profits.&nbsp; Together these tactics demonstrate a successful example of corporate synergy that has returned initial investment and then some, garnering ever-growing profits for the Food Network and Scripps since the early 2000's.<ref>Ketchum, Ibid.</ref><br> <br />
<br />
<br> <br />
<br />
= '''Present Status and Success'''<br> =<br />
<br />
The Food Network has expanded to provide online and print accompaniments through foodnetwork.com and Food Network Magazine.&nbsp; Foodnetwork.com has enjoyed particular success, with over 198 million monthly hits among 7 million monthly visitors and an established audience base open to advertisers.&nbsp; Indeed their site proudly displays audience demographics for available advertising, as the site has become such an integral and high-profile component to the Food Network's interactive brand.<ref>Food Network. Advertise With Us - Audience Profile. http://www.foodnetwork.com/advertise-with-us-audience-profile/package/index.html</ref><ref>Food Network. About Foodnetwork.com. http://www.foodnetwork.com/home/about-foodnetworkcom/index.html</ref>&nbsp; Meanwhile published testimonials (like [http://www.nytimes.com/2010/09/24/business/media/24adco.html?_r=2&scp=4&sq=food%20network&st=cse [this one]] in the New York Times) of advertising success have given legitimacy to the site that now attracts more and more revenue.<br> <br />
<br />
Additionally, initial efforts to attract a wider demographic of young people and males have proven to be widely successful for Food Network profits.&nbsp; Without alienating their original viewers (primarily older female "grocery decision makers"), the Food Network has managed to greatly appeal to the youth market in particular and subsequently sell that audience potential.&nbsp; Food Network president Brooke Bailey Johnson notoriously won over such youth-oriented advertisers as McDonald's, Michelob, and Monster Worldwide after demographics began to noticeably change in 2006, and Food Network profits overall ended up boosting Scripps stocks by 22% in August of 2007 despite financial failures in every other media sector.<ref>Weber, Joseph. Bloomberg Business Week. "I Want My Food Network" January 8, 2007. http://www.businessweek.com/magazine/content/07_02/b4016082.htm</ref><br> <br />
<br />
= '''Cable Pricing Controversy'''<br> =<br />
<br />
Since offering their channel for free in the mid 1990's, The Food Network and connected HGTV have evolved considerable independence and popularity to maintain consistently high Nielsen ratings in cable, while Food Network in particular has grown immensely in viewer base over the past five years.&nbsp; Despite this fact, however, pricing is still being negotiated for the worth of these growing channels, and controversy has arisen as a result.&nbsp; Cablevision famously spotlighted such a controversy last year, when it dropped the Food Network without a renewed contract on December 31, 2009 and pulled it off the air for the entire NY/NJ/CT tri-state area.&nbsp; The dispute was rooted in Cablevision's price for the Food Network, which at the time was 25 cents per subscriber per month, a number Scripps officials found to be grossly below what the Food Network could have feasibly charged, which audiences agreed was around $1.03.<ref>Scripp's Network. "Food Network, HGTV Enlist Viewers' Help To Keep Popular Lifestyle Networks on Cablevision" January 1, 2010. http://www.scrippsnetworks.com/newsitem.aspx?id=391</ref> <br />
<br />
After a three-week debate, the Food Network was put back on the Cablevision airwaves (along with HGTV) with little damage to ratings.&nbsp; Though the details of the pricing agreement were never disclosed, it was estimated that the Food Network received a raised rate to 49 cents during the negotiations, which would more than continue the channel's strong financial growth.<ref>Worden, Nat. The Wall Street Journal. "Cable Dispute Is Resolved" January 22, 2010. http://online.wsj.com/article/SB10001424052748703699204575017663118776990.html</ref><br><br />
<br />
= '''References''' =<br />
<br />
<references /></div>Kenneth Grindehttps://mediawiki.middlebury.edu/FMMC0104/index.php?title=Food_Network&diff=487Food Network2010-10-08T04:33:40Z<p>Kenneth Grinde: </p>
<hr />
<div>= <span style="font-weight: bold;">Conception and Development</span><br> =<br />
<br />
The Food Network (legally the Television Food Network, GP) was launched on Thanksgiving weekend 1993 in New York, NY as a channel that specialized in programs about cooking, hospitality, food, restaurants, and general kitchen culture. Its headquarters are stationed in New York City and offices are located in various cities scattered across the country, including Atlanta, Los Angeles, Chicago, Detroit and Knoxville. The Food Network is internationally available in Canada, Australia, Korea, Thailand, Singapore, the Philippines, Monaco, Andorra, Africa, France, and the French-speaking territories in the Caribbean and Polynesia.<br />
<br />
In 1997, the E.W. Scripps Company purchased a majority share of the channel from A.H. Belo Corp., and has since bought out every minority shareholder except for Tribune Co., which maintains a 31% share of the estimated $1 billion channel.<ref>Monk, Dan. Business Courier of Cincinnati. "Tribune's Food Network stake has Scripps' belly growling" April 4, 2008. http://cincinnati.bizjournals.com/cincinnati/stories/2008/04/07/tidbits1.html</ref><ref>Owl Staff. Owl Beta. "A History of the Food Network" December 7, 2009. http://www.owl.com/article/2009/12/07/a-history-of-the-food-network</ref>&nbsp; Scripps Networks Interactive, an offshoot of E.W. Scripps Co., runs the Food Network inside a Lifestyle Media portfolio of channels, which includes HGTV, DIY Network, Cooking Channel, and Travel Channel. Further partnerships include purchasing featured kitchen utensils etc. on websites affiliated with the Scripps ownership, such as BizRate and Shopzilla.<ref>Food Network. "About." (http://www.FoodNetwork.com/home/about-foodnetworkcom/index.html)</ref> <br />
<br />
The Food Network currently broadcasts to 99 million television household nationwide.&nbsp; Globally, the Food Network has expanded well beyond this number, as they have begun to distribute to both the United Kingdom and Asia since November 9, 2009 and July 5, 2010, respectively.<ref>Schroeder, Eric. Food Business News. "Food Network to launch in international markets" November 4, 2009. http://www.foodbusinessnews.net ''(Registration required to view entire article.)''</ref><br> <br />
<br />
<br> <br />
<br />
= '''Economic Evolution Under Providence and Scripps'''<br> =<br />
<br />
Early on, the subject matter now covered under the cable umbrella of Scripps Networks Interactive was aired on PBS.&nbsp; This included cooking shows like ''The French Chef ''with Julia Child and ''The Frugal Gourmet'', as well as home, gardening and do-it-yourself programs like ''The New Yankee Workshop ''and ''This Old House.''&nbsp; The popularity of these shows caught the attention of the Providence Journal Company, which pitched the initial idea for a cable food channel.&nbsp; Interest was immediate, as producers noted that such shows were inexpensive to produce and ripe for product placement, as 45 of the 100 top U.S. advertisers at the time were food-related.<ref>Ketchum, Cheri. "Tunnel Vision and Food." Ed. Sarah Banet-Weiser, Cynthia Chris, and Anthony Freitas. Cable Visions: Television beyond Broadcasting. New York, NY: New York UP, 2007. 162+. Print.</ref><br> <br />
<br />
Providence Co. effectively used synergy within their own corporate network to boost the Food Network in its early days.&nbsp; They gathered investors from among a handful of its own media holdings (including the then-dubbed Scripps-Howard Inc.) that were endowed enough to wait several years on initial investment return, and then used Providence's own cable system, Colony Communication, to distribute.&nbsp; As an early strategy, Colony leveraged the Food Network into American householods by offering the channel free of charge to any cable system that agreed to carry it to at least 80% of their subscribers.<ref>Stern, Christopher. Broadcasting & Cable 123 no. 23. "Television Food Network Develops Strategy for Wider Carriage" June 7, 1993. 50. Print.</ref>&nbsp; Scripps used a similar tactic of synergy after it bought the Food Network in 1997, using its own ten TV broadcast stations to reach 10% of the national market, and then bartering offerings of the newly purchased HGTV for Food Network slots on another 54 stations.<ref>Ketchum, Ibid.</ref>&nbsp; Since then, 90% of the Food Network's production has been done under the Scripps corporate umbrella, keeping outsourced spending to a minimum, while Scripps has also maintained diverse holdings in retail markets, including BizRate, Shopzilla, and various other "lifestyle" channels and websites (which all advertise for each other) in order to boost profits.&nbsp; Together these tactics demonstrate a successful example of corporate synergy that has returned initial investment and then some, garnering ever-growing profits for the Food Network and Scripps since the early 2000's.<ref>Ketchum, Ibid.</ref><br> <br />
<br />
<br> <br />
<br />
= '''Present Status and Success'''<br> =<br />
<br />
The Food Network has expanded to provide online and print accompaniments through foodnetwork.com and Food Network Magazine.&nbsp; Foodnetwork.com has enjoyed particular success, with over 198 million monthly hits among 7 million monthly visitors and an established audience base open to advertisers.&nbsp; Indeed their site proudly displays audience demographics for available advertising, as the site has become such an integral and high-profile component to the Food Network's interactive brand.<ref>Food Network. Advertise With Us - Audience Profile. http://www.foodnetwork.com/advertise-with-us-audience-profile/package/index.html</ref><ref>Food Network. About Foodnetwork.com. http://www.foodnetwork.com/home/about-foodnetworkcom/index.html</ref>&nbsp; Meanwhile published testimonials (like [http://www.nytimes.com/2010/09/24/business/media/24adco.html?_r=2&scp=4&sq=food%20network&st=cse [this one]] in the New York Times) of advertising success have given legitimacy to the site that now attracts more and more revenue.<br> <br />
<br />
Additionally, initial efforts to attract a wider demographic of young people and males have proven to be widely successful for Food Network profits.&nbsp; Without alienating their original viewers (primarily older female "grocery decision makers"), the Food Network has managed to greatly appeal to the youth market in particular and subsequently sell that audience potential.&nbsp; Food Network president Brooke Bailey Johnson notoriously won over such youth-oriented advertisers as McDonald's, Michelob, and Monster Worldwide after demographics began to noticeably change in 2006, and Food Network profits overall ended up boosting Scripps stocks by 22% in August of 2007 despite financial failures in every other media sector.<ref>Weber, Joseph. Bloomberg Business Week. "I Want My Food Network" January 8, 2007. http://www.businessweek.com/magazine/content/07_02/b4016082.htm</ref><br> <br />
<br />
= '''Cable Pricing Controversy'''<br> =<br />
<br />
Since offering their channel for free in the mid 1990's, The Food Network and connected HGTV have evolved considerable independence and popularity to maintain consistently high Nielsen ratings in cable, while Food Network in particular has grown immensely in viewer base over the past five years.&nbsp; Despite this fact, however, pricing is still being negotiated for the worth of these growing channels, and controversy has arisen as a result.&nbsp; Cablevision famously spotlighted such a controversy last year, when it dropped the Food Network without a renewed contract on December 31, 2009 and pulled it off the air for the entire NY/NJ/CT tri-state area.&nbsp; The dispute was rooted in Cablevision's price for the Food Network, which at the time was 25 cents per subscriber per month, a number Scripps officials found to be grossly below what the Food Network could have feasibly charged, which audiences agreed was around $1.03.<ref>Scripp's Network. "Food Network, HGTV Enlist Viewers' Help To Keep Popular Lifestyle Networks on Cablevision" January 1, 2010. http://www.scrippsnetworks.com/newsitem.aspx?id=391</ref> <br />
<br />
After a three-week debate, the Food Network was put back on the Cablevision airwaves (along with HGTV) with little damage to ratings.&nbsp; Though the details of the pricing agreement were never disclosed, it was estimated that the Food Network received a raised rate to 49 cents during the negotiations, which would more than continue the channel's strong financial growth.<ref>Worden, Nat. The Wall Street Journal. "Cable Dispute Is Resolved" January 22, 2010. http://online.wsj.com/article/SB10001424052748703699204575017663118776990.html</ref><br> <br />
<br />
= '''References''' =<br />
<br />
<references /></div>Kenneth Grindehttps://mediawiki.middlebury.edu/FMMC0104/index.php?title=Food_Network&diff=486Food Network2010-10-08T04:32:39Z<p>Kenneth Grinde: </p>
<hr />
<div>= <span style="font-weight: bold;">Conception and Development</span><br> =<br />
<br />
The Food Network (legally the Television Food Network, GP) was launched on Thanksgiving weekend 1993 in New York, NY as a channel that specialized in programs about cooking, hospitality, food, restaurants, and general kitchen culture. Its headquarters are stationed in New York City and offices are located in various cities scattered across the country, including Atlanta, Los Angeles, Chicago, Detroit and Knoxville. The Food Network is internationally available in Canada, Australia, Korea, Thailand, Singapore, the Philippines, Monaco, Andorra, Africa, France, and the French-speaking territories in the Caribbean and Polynesia.<br />
<br />
In 1997, the E.W. Scripps Company purchased a majority share of the channel from A.H. Belo Corp., and has since bought out every minority shareholder except for Tribune Co., which maintains a 31% share of the estimated $1 billion channel.<ref>Monk, Dan. Business Courier of Cincinnati. "Tribune's Food Network stake has Scripps' belly growling" April 4, 2008. http://cincinnati.bizjournals.com/cincinnati/stories/2008/04/07/tidbits1.html</ref><ref>Owl Staff. Owl Beta. "A History of the Food Network" December 7, 2009. http://www.owl.com/article/2009/12/07/a-history-of-the-food-network</ref>&nbsp; Scripps Networks Interactive, an offshoot of E.W. Scripps Co., runs the Food Network inside a Lifestyle Media portfolio of channels, which includes HGTV, DIY Network, Cooking Channel, and Travel Channel. Further partnerships include purchasing featured kitchen utensils etc. on websites affiliated with the Scripps ownership, such as BizRate and Shopzilla.<ref>Food Network. "About." (http://www.FoodNetwork.com/home/about-foodnetworkcom/index.html)</ref> <br />
<br />
The Food Network currently broadcasts to 99 million television household nationwide.&nbsp; Globally, the Food Network has expanded well beyond this number, as they have begun to distribute to both the United Kingdom and Asia since November 9, 2009 and July 5, 2010, respectively.<ref>Schroeder, Eric. Food Business News. "Food Network to launch in international markets" November 4, 2009. http://www.foodbusinessnews.net ''(Registration required to view entire article.)''</ref><br> <br />
<br />
<br> <br />
<br />
= '''Economic Evolution Under Providence and Scripps'''<br> =<br />
<br />
Early on, the subject matter now covered under the cable umbrella of Scripps Networks Interactive was aired on PBS.&nbsp; This included cooking shows like ''The French Chef ''with Julia Child and ''The Frugal Gourmet'', as well as home, gardening and do-it-yourself programs like ''The New Yankee Workshop ''and ''This Old House.''&nbsp; The popularity of these shows caught the attention of the Providence Journal Company, which pitched the initial idea for a cable food channel.&nbsp; Interest was immediate, as producers noted that such shows were inexpensive to produce and ripe for product placement, as 45 of the 100 top U.S. advertisers at the time were food-related.<ref>Ketchum, Cheri. "Tunnel Vision and Food." Ed. Sarah Banet-Weiser, Cynthia Chris, and Anthony Freitas. Cable Visions: Television beyond Broadcasting. New York, NY: New York UP, 2007. 162+. Print.</ref><br> <br />
<br />
Providence Co. effectively used synergy within their own corporate network to boost the Food Network in its early days.&nbsp; They gathered investors from among a handful of its own media holdings (including the then-dubbed Scripps-Howard Inc.) that were endowed enough to wait several years on initial investment return, and then used Providence's own cable system, Colony Communication, to distribute.&nbsp; As an early strategy, Colony leveraged the Food Network into American householods by offering the channel free of charge to any cable system that agreed to carry it to at least 80% of their subscribers.<ref>Stern, Christopher. Broadcasting &amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp; Cable 123 no. 23. "Television Food Network Develops Strategy for Wider Carriage" June 7, 1993. 50. Print.</ref>&nbsp; Scripps used a similar tactic of synergy after it bought the Food Network in 1997, using its own ten TV broadcast stations to reach 10% of the national market, and then bartering offerings of the newly purchased HGTV for Food Network slots on another 54 stations.<ref>Ketchum, Ibid.</ref>&nbsp; Since then, 90% of the Food Network's production has been done under the Scripps corporate umbrella, keeping outsourced spending to a minimum, while Scripps has also maintained diverse holdings in retail markets, including BizRate, Shopzilla, and various other "lifestyle" channels and websites (which all advertise for each other) in order to boost profits.&nbsp; Together these tactics demonstrate a successful example of corporate synergy that has returned initial investment and then some, garnering ever-growing profits for the Food Network and Scripps since the early 2000's.<ref>Ketchum, Ibid.</ref><br> <br />
<br />
<br> <br />
<br />
= '''Present Status and Success'''<br> =<br />
<br />
The Food Network has expanded to provide online and print accompaniments through foodnetwork.com and Food Network Magazine.&nbsp; Foodnetwork.com has enjoyed particular success, with over 198 million monthly hits among 7 million monthly visitors and an established audience base open to advertisers.&nbsp; Indeed their site proudly displays audience demographics for available advertising, as the site has become such an integral and high-profile component to the Food Network's interactive brand.<ref>Food Network. Advertise With Us - Audience Profile. http://www.foodnetwork.com/advertise-with-us-audience-profile/package/index.html</ref><ref>Food Network. About Foodnetwork.com. http://www.foodnetwork.com/home/about-foodnetworkcom/index.html</ref>&nbsp; Meanwhile published testimonials (like [http://www.nytimes.com/2010/09/24/business/media/24adco.html?_r=2&scp=4&sq=food%20network&st=cse [this one]] in the New York Times) of advertising success have given legitimacy to the site that now attracts more and more revenue.<br> <br />
<br />
Additionally, initial efforts to attract a wider demographic of young people and males have proven to be widely successful for Food Network profits.&nbsp; Without alienating their original viewers (primarily older female "grocery decision makers"), the Food Network has managed to greatly appeal to the youth market in particular and subsequently sell that audience potential.&nbsp; Food Network president Brooke Bailey Johnson notoriously won over such youth-oriented advertisers as McDonald's, Michelob, and Monster Worldwide after demographics began to noticeably change in 2006, and Food Network profits overall ended up boosting Scripps stocks by 22% in August of 2007 despite financial failures in every other media sector.<ref>Weber, Joseph. Bloomberg Business Week. "I Want My Food Network" January 8, 2007. http://www.businessweek.com/magazine/content/07_02/b4016082.htm</ref><br> <br />
<br />
= '''Cable Pricing Controversy'''<br> =<br />
<br />
Since offering their channel for free in the mid 1990's, The Food Network and connected HGTV have evolved considerable independence and popularity to maintain consistently high Nielsen ratings in cable, while Food Network in particular has grown immensely in viewer base over the past five years.&nbsp; Despite this fact, however, pricing is still being negotiated for the worth of these growing channels, and controversy has arisen as a result.&nbsp; Cablevision famously spotlighted such a controversy last year, when it dropped the Food Network without a renewed contract on December 31, 2009 and pulled it off the air for the entire NY/NJ/CT tri-state area.&nbsp; The dispute was rooted in Cablevision's price for the Food Network, which at the time was 25 cents per subscriber per month, a number Scripps officials found to be grossly below what the Food Network could have feasibly charged, which audiences agreed was around $1.03.<ref>Scripp's Network. "Food Network, HGTV Enlist Viewers' Help To Keep Popular Lifestyle Networks on Cablevision" January 1, 2010. http://www.scrippsnetworks.com/newsitem.aspx?id=391</ref> <br />
<br />
After a three-week debate, the Food Network was put back on the Cablevision airwaves (along with HGTV) with little damage to ratings.&nbsp; Though the details of the pricing agreement were never disclosed, it was estimated that the Food Network received a raised rate to 49 cents during the negotiations, which would more than continue the channel's strong financial growth.<ref>Worden, Nat. The Wall Street Journal. "Cable Dispute Is Resolved" January 22, 2010. http://online.wsj.com/article/SB10001424052748703699204575017663118776990.html</ref><br> <br />
<br />
= '''References''' =<br />
<br />
<references /></div>Kenneth Grindehttps://mediawiki.middlebury.edu/FMMC0104/index.php?title=Food_Network&diff=485Food Network2010-10-08T04:30:54Z<p>Kenneth Grinde: </p>
<hr />
<div>= <span style="font-weight: bold;">Conception and Development</span><br> =<br />
<br />
The Food Network (legally the Television Food Network, GP) was launched on Thanksgiving weekend 1993 in New York, NY as a channel that specialized in programs about cooking, hospitality, food, restaurants, and general kitchen culture. Its headquarters are stationed in New York City and offices are located in various cities scattered across the country, including Atlanta, Los Angeles, Chicago, Detroit and Knoxville. The Food Network is internationally available in Canada, Australia, Korea, Thailand, Singapore, the Philippines, Monaco, Andorra, Africa, France, and the French-speaking territories in the Caribbean and Polynesia.<ref>Food Network. "About." (http://www.FoodNetwork.com/home/about-foodnetworkcom/index.html)</ref> <br />
<br />
In 1997, the E.W. Scripps Company purchased a majority share of the channel from A.H. Belo Corp., and has since bought out every minority shareholder except for Tribune Co., which maintains a 31% share of the estimated $1 billion channel.<ref>Monk, Dan. Business Courier of Cincinnati. "Tribune's Food Network stake has Scripps' belly growling" April 4, 2008. http://cincinnati.bizjournals.com/cincinnati/stories/2008/04/07/tidbits1.html</ref><ref>Owl Staff. Owl Beta. "A History of the Food Network" December 7, 2009. http://www.owl.com/article/2009/12/07/a-history-of-the-food-network</ref>&nbsp; Scripps Networks Interactive, an offshoot of E.W. Scripps Co., runs the Food Network inside a Lifestyle Media portfolio of channels, which includes HGTV, DIY Network, Cooking Channel, and Travel Channel. Further partnerships include purchasing featured kitchen utensils etc. on websites affiliated with the Scripps ownership, such as BizRate and Shopzilla.<ref>Food Network "About" Page. http://www.FoodNetwork.com/home/about-foodnetworkcom/index.html</ref> <br />
<br />
The Food Network currently broadcasts to 99 million television household nationwide.&nbsp; Globally, the Food Network has expanded well beyond this number, as they have begun to distribute to both the United Kingdom and Asia since November 9, 2009 and July 5, 2010, respectively.<ref>Schroeder, Eric. Food Business News. "Food Network to launch in international markets" November 4, 2009. http://www.foodbusinessnews.net ''(Registration required to view entire article.)''</ref><br> <br />
<br />
<br> <br />
<br />
= '''Economic Evolution Under Providence and Scripps'''<br> =<br />
<br />
Early on, the subject matter now covered under the cable umbrella of Scripps Networks Interactive was aired on PBS.&nbsp; This included cooking shows like ''The French Chef ''with Julia Child and ''The Frugal Gourmet'', as well as home, gardening and do-it-yourself programs like ''The New Yankee Workshop ''and ''This Old House.''&nbsp; The popularity of these shows caught the attention of the Providence Journal Company, which pitched the initial idea for a cable food channel.&nbsp; Interest was immediate, as producers noted that such shows were inexpensive to produce and ripe for product placement, as 45 of the 100 top U.S. advertisers at the time were food-related.<ref>Ketchum, Cheri. "Tunnel Vision and Food." Ed. Sarah Banet-Weiser, Cynthia Chris, and Anthony Freitas. Cable Visions: Television beyond Broadcasting. New York, NY: New York UP, 2007. 162+. Print.</ref><br> <br />
<br />
Providence Co. effectively used synergy within their own corporate network to boost the Food Network in its early days.&nbsp; They gathered investors from among a handful of its own media holdings (including the then-dubbed Scripps-Howard Inc.) that were endowed enough to wait several years on initial investment return, and then used Providence's own cable system, Colony Communication, to distribute.&nbsp; As an early strategy, Colony leveraged the Food Network into American householods by offering the channel free of charge to any cable system that agreed to carry it to at least 80% of their subscribers.<ref>Stern, Christopher. Broadcasting &amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp; Cable 123 no. 23. "Television Food Network Develops Strategy for Wider Carriage" June 7, 1993. 50. Print.</ref>&nbsp; Scripps used a similar tactic of synergy after it bought the Food Network in 1997, using its own ten TV broadcast stations to reach 10% of the national market, and then bartering offerings of the newly purchased HGTV for Food Network slots on another 54 stations.<ref>Ketchum, Ibid.</ref>&nbsp; Since then, 90% of the Food Network's production has been done under the Scripps corporate umbrella, keeping outsourced spending to a minimum, while Scripps has also maintained diverse holdings in retail markets, including BizRate, Shopzilla, and various other "lifestyle" channels and websites (which all advertise for each other) in order to boost profits.&nbsp; Together these tactics demonstrate a successful example of corporate synergy that has returned initial investment and then some, garnering ever-growing profits for the Food Network and Scripps since the early 2000's.<ref>Ketchum, Ibid.</ref><br> <br />
<br />
<br> <br />
<br />
= '''Present Status and Success'''<br> =<br />
<br />
The Food Network has expanded to provide online and print accompaniments through foodnetwork.com and Food Network Magazine.&nbsp; Foodnetwork.com has enjoyed particular success, with over 198 million monthly hits among 7 million monthly visitors and an established audience base open to advertisers.&nbsp; Indeed their site proudly displays audience demographics for available advertising, as the site has become such an integral and high-profile component to the Food Network's interactive brand.<ref>Food Network. Advertise With Us - Audience Profile. http://www.foodnetwork.com/advertise-with-us-audience-profile/package/index.html</ref><ref>Food Network. About Foodnetwork.com. http://www.foodnetwork.com/home/about-foodnetworkcom/index.html</ref>&nbsp; Meanwhile published testimonials (like [http://www.nytimes.com/2010/09/24/business/media/24adco.html?_r=2&scp=4&sq=food%20network&st=cse [this one]] in the New York Times) of advertising success have given legitimacy to the site that now attracts more and more revenue.<br> <br />
<br />
Additionally, initial efforts to attract a wider demographic of young people and males have proven to be widely successful for Food Network profits.&nbsp; Without alienating their original viewers (primarily older female "grocery decision makers"), the Food Network has managed to greatly appeal to the youth market in particular and subsequently sell that audience potential.&nbsp; Food Network president Brooke Bailey Johnson notoriously won over such youth-oriented advertisers as McDonald's, Michelob, and Monster Worldwide after demographics began to noticeably change in 2006, and Food Network profits overall ended up boosting Scripps stocks by 22% in August of 2007 despite financial failures in every other media sector.<ref>Weber, Joseph. Bloomberg Business Week. "I Want My Food Network" January 8, 2007. http://www.businessweek.com/magazine/content/07_02/b4016082.htm</ref><br> <br />
<br />
= '''Cable Pricing Controversy'''<br> =<br />
<br />
Since offering their channel for free in the mid 1990's, The Food Network and connected HGTV have evolved considerable independence and popularity to maintain consistently high Nielsen ratings in cable, while Food Network in particular has grown immensely in viewer base over the past five years.&nbsp; Despite this fact, however, pricing is still being negotiated for the worth of these growing channels, and controversy has arisen as a result.&nbsp; Cablevision famously spotlighted such a controversy last year, when it dropped the Food Network without a renewed contract on December 31, 2009 and pulled it off the air for the entire NY/NJ/CT tri-state area.&nbsp; The dispute was rooted in Cablevision's price for the Food Network, which at the time was 25 cents per subscriber per month, a number Scripps officials found to be grossly below what the Food Network could have feasibly charged, which audiences agreed was around $1.03.<ref>Scripp's Network. "Food Network, HGTV Enlist Viewers' Help To Keep Popular Lifestyle Networks on Cablevision" January 1, 2010. http://www.scrippsnetworks.com/newsitem.aspx?id=391</ref> <br />
<br />
After a three-week debate, the Food Network was put back on the Cablevision airwaves (along with HGTV) with little damage to ratings.&nbsp; Though the details of the pricing agreement were never disclosed, it was estimated that the Food Network received a raised rate to 49 cents during the negotiations, which would more than continue the channel's strong financial growth.<ref>Worden, Nat. The Wall Street Journal. "Cable Dispute Is Resolved" January 22, 2010. http://online.wsj.com/article/SB10001424052748703699204575017663118776990.html</ref><br> <br />
<br />
= '''References''' =<br />
<br />
<references /></div>Kenneth Grindehttps://mediawiki.middlebury.edu/FMMC0104/index.php?title=Food_Network&diff=484Food Network2010-10-08T04:30:06Z<p>Kenneth Grinde: </p>
<hr />
<div>= <span style="font-weight: bold;">Conception and Development</span><br> =<br />
<br />
The Food Network (legally the Television Food Network, GP) was launched on Thanksgiving weekend 1993 in New York, NY as a channel that specialized in programs about cooking, hospitality, food, restaurants, and general kitchen culture. Its headquarters are stationed in New York City and offices are located in various cities scattered across the country, including Atlanta, Los Angeles, Chicago, Detroit and Knoxville. The Food Network is internationally available in Canada, Australia, Korea, Thailand, Singapore, the Philippines, Monaco, Andorra, Africa, France, and the French-speaking territories in the Caribbean and Polynesia.<ref>Food Network. "About." (http://www.FoodNetwork.com/home/about-foodnetworkcom/index.html)</ref> <br />
<br />
In 1997, the E.W. Scripps Company purchased a majority share of the channel from A.H. Belo Corp., and has since bought out every minority shareholder except for Tribune Co., which maintains a 31% share of the estimated $1 billion channel.<ref>Monk, Dan. Business Courier of Cincinnati. "Tribune's Food Network stake has Scripps' belly growling" April 4, 2008. http://cincinnati.bizjournals.com/cincinnati/stories/2008/04/07/tidbits1.html</ref><ref>Owl Staff. Owl Beta. "A History of the Food Network" December 7, 2009. http://www.owl.com/article/2009/12/07/a-history-of-the-food-network</ref>&nbsp; Scripps Networks Interactive, an offshoot of E.W. Scripps Co., runs the Food Network inside a Lifestyle Media portfolio of channels, which includes HGTV, DIY Network, Cooking Channel, and Travel Channel. Further partnerships include purchasing featured kitchen utensils etc. on websites affiliated with the Scripps ownership, such as BizRate and Shopzilla.<ref>Food Network "About" Page. http://www.FoodNetwork.com/home/about-foodnetworkcom/index.html</ref> <br />
<br />
The Food Network currently broadcasts to 99 million television household nationwide.&nbsp; Globally, the Food Network has expanded well beyond this number, as they have begun to distribute to both the United Kingdom and Asia since November 9, 2009 and July 5, 2010, respectively.<ref>Schroeder, Eric. Food Business News. "Food Network to launch in international markets" November 4, 2009. http://www.foodbusinessnews.net ''(Registration required to view entire article.)''</ref><br> <br />
<br />
<br> <br />
<br />
= '''Economic Evolution Under Providence and Scripps'''<br> =<br />
<br />
Early on, the subject matter now covered under the cable umbrella of Scripps Networks Interactive was aired on PBS.&nbsp; This included cooking shows like ''The French Chef ''with Julia Child and ''The Frugal Gourmet'', as well as home, gardening and do-it-yourself programs like ''The New Yankee Workshop ''and ''This Old House.''&nbsp; The popularity of these shows caught the attention of the Providence Journal Company, which pitched the initial idea for a cable food channel.&nbsp; Interest was immediate, as producers noted that such shows were inexpensive to produce and ripe for product placement, as 45 of the 100 top U.S. advertisers at the time were food-related.<ref>Ketchum, Cheri. "Tunnel Vision and Food." Ed. Sarah Banet-Weiser, Cynthia Chris, and Anthony Freitas. Cable Visions: Television beyond Broadcasting. New York, NY: New York UP, 2007. 162+. Print.</ref><br> <br />
<br />
Providence Co. effectively used synergy within their own corporate network to boost the Food Network in its early days.&nbsp; They gathered investors from among a handful of its own media holdings (including the then-dubbed Scripps-Howard Inc.) that were endowed enough to wait several years on initial investment return, and then used Providence's own cable system, Colony Communication, to distribute.&nbsp; As an early strategy, Colony leveraged the Food Network into American householods by offering the channel free of charge to any cable system that agreed to carry it to at least 80% of their subscribers.<ref>Stern, Christopher. Broadcasting &amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp; Cable 123 no. 23. "Television Food Network Develops Strategy for Wider Carriage" June 7, 1993. 50. Print.</ref>&nbsp; Scripps used a similar tactic of synergy after it bought the Food Network in 1997, using its own ten TV broadcast stations to reach 10% of the national market, and then bartering offerings of the newly purchased HGTV for Food Network slots on another 54 stations.<ref>Ketchum, Ibid.</ref>&nbsp; Since then, 90% of the Food Network's production has been done under the Scripps corporate umbrella, keeping outsourced spending to a minimum, while Scripps has also maintained diverse holdings in retail markets, including BizRate, Shopzilla, and various other "lifestyle" channels and websites (which all advertise for each other) in order to boost profits.&nbsp; Together these tactics demonstrate a successful example of corporate synergy that has returned initial investment and then some, garnering ever-growing profits for the Food Network and Scripps since the early 2000's.<ref>Ketchum, Ibid.</ref><br> <br />
<br />
<br> <br />
<br />
= '''Present Status and Success'''<br> =<br />
<br />
The Food Network has expanded to provide online and print accompaniments through foodnetwork.com and Food Network Magazine.&nbsp; Foodnetwork.com has enjoyed particular success, with over 198 million monthly hits among 7 million monthly visitors and an established audience base open to advertisers.&nbsp; Indeed their site proudly displays audience demographics for available advertising, as the site has become such an integral and high-profile component to the Food Network's interactive brand.<ref>Food Network. Advertise With Us - Audience Profile. http://www.foodnetwork.com/advertise-with-us-audience-profile/package/index.html</ref><ref>Food Network. About Foodnetwork.com. http://www.foodnetwork.com/home/about-foodnetworkcom/index.html</ref>&nbsp; Meanwhile published testimonials (like [http://www.nytimes.com/2010/09/24/business/media/24adco.html?_r=2&scp=4&sq=food%20network&st=cse [this one]] in the New York Times) of advertising success have given legitimacy to the site that now attracts more and more revenue.<br> <br />
<br />
Additionally, initial efforts to attract a wider demographic of young people and males have proven to be widely successful for Food Network profits.&nbsp; Without alienating their original viewers (primarily older female "grocery decision makers"), the Food Network has managed to greatly appeal to the youth market in particular and subsequently sell that audience potential.&nbsp; Food Network president Brooke Bailey Johnson notoriously won over such youth-oriented advertisers as McDonald's, Michelob, and Monster Worldwide after demographics began to noticeably change in 2006, and Food Network profits overall ended up boosting Scripps stocks by 22% in August of 2007 despite financial failures in every other media sector.<ref>Weber, Joseph. Bloomberg Business Week. "I Want My Food Network" January 8, 2007. http://www.businessweek.com/magazine/content/07_02/b4016082.htm</ref><br> <br />
<br />
= '''Cable Pricing Controversy'''<br> =<br />
<br />
Since offering their channel for free in the mid 1990's, The Food Network and connected HGTV have evolved considerable independence and popularity to maintain consistently high Nielsen ratings in cable, while Food Network in particular has grown immensely in viewer base over the past five years.&nbsp; Despite this fact, however, pricing is still being negotiated for the worth of these growing channels, and controversy has arisen as a result.&nbsp; Cablevision famously spotlighted such a controversy last year, when it dropped the Food Network without a renewed contract on December 31, 2009 and pulled it off the air for the entire NY/NJ/CT tri-state area.&nbsp; The dispute was rooted in Cablevision's price for the Food Network, which at the time was 25 cents per subscriber per month, a number Scripps officials found to be grossly below what the Food Network could have feasibly charged, which audiences agreed was around $1.03.<ref>Scripp's Network. "Food Network, HGTV Enlist Viewers' Help To Keep Popular Lifestyle Networks on Cablevision" January 1, 2010. http://www.scrippsnetworks.com/newsitem.aspx?id=391</ref> <br />
<br />
After a three-week debate, the Food Network was put back on the Cablevision airwaves (along with HGTV) with little damage to ratings.&nbsp; Though the details of the pricing agreement were never disclosed, it was estimated that the Food Network received a raised rate to 49 cents during the negotiations, which would more than continue the channel's strong financial growth.<ref>Worden, Nat. The Wall Street Journal. "Cable Dispute Is Resolved" January 22, 2010. http://online.wsj.com/article/SB10001424052748703699204575017663118776990.html</ref><br></div>Kenneth Grindehttps://mediawiki.middlebury.edu/FMMC0104/index.php?title=Food_Network&diff=465Food Network2010-10-08T03:57:08Z<p>Kenneth Grinde: </p>
<hr />
<div>= <span style="font-weight: bold;">Conception and Development</span><br> =<br />
<br />
The Food Network (legally the Television Food Network, GP) was launched on Thanksgiving weekend 1993 in New York, NY as a channel that specialized in programs about cooking, hospitality, food, restaurants, and general kitchen culture. Its headquarters are stationed in New York City and offices are located in various cities scattered across the country, Atlanta, Los Angeles, Chicago, Detroit and Knoxville. International audiences can view the Food Network as well screening in countries including Canada, Australia, Korea, Thailand, Singapore, the Philippines, Monaco, Andorra, Africa, France, and the French-speaking territories in the Caribbean and Polynesia.<ref>Food Network. "About." (http://www.FoodNetwork.com/home/about-foodnetworkcom/index.html)</ref> <br />
<br />
In 1997, the E.W. Scripps Company purchased a majority share of the channel from A.H. Belo Corp., and has since bought out every minority shareholder except for Tribune Co., which maintains a 31% share of the estimated $1 billion channel.<ref>Monk, Dan. Business Courier of Cincinnati. "Tribune's Food Network stake has Scripps' belly growling" April 4, 2008. http://cincinnati.bizjournals.com/cincinnati/stories/2008/04/07/tidbits1.html</ref><ref>Owl Staff. Owl Beta. "A History of the Food Network" December 7, 2009. http://www.owl.com/article/2009/12/07/a-history-of-the-food-network</ref>&nbsp; Scripps Networks Interactive, a an offshoot of E.W. Scripps Co., runs the Food Network inside a Lifestyle Media portfolio of channels, which includes HGTV, DIY Network, Cooking Channel, and Travel Channel. Further partnerships include purchasing featured kitchen utensils etc. on websites affiliated with the Scripps ownership, such as BizRate and Shopzilla.<ref>Food Network "About" Page. http://www.FoodNetwork.com/home/about-foodnetworkcom/index.html</ref> <br />
<br />
The Food Network currently broadcasts to 99 million television household nationwide.&nbsp; Globally, the Food Network has expanded well beyond this number, as they have begun to distribute to both the United Kingdom and Asia within the past year.<ref>Schroeder, Eric. Food Business News. "Food Network to launch in international markets" November 4, 2009. http://www.foodbusinessnews.net ''(Registration required to view entire article.)''</ref><br> <br />
<br />
<br> <br />
<br />
= '''Economic Evolution Under Providence and Scripps'''<br> =<br />
<br />
Early on, the subject matter now covered under the cable umbrella of Scripps Networks Interactive was aired on PBS.&nbsp; This included cooking shows like ''The French Chef ''with Julia Child and ''The Frugal Gourmet'', as well as home, gardening and do-it-yourself programs like ''The New Yankee Workshop ''and ''This Old House.''&nbsp; The popularity of these shows caught the attention of the Providence Journal Company, which pitched the initial idea for a cable food channel.&nbsp; Interest was immediate, as producers noted that such shows were inexpensive to produce and ripe for product placement, as 45 of the 100 top U.S. advertisers at the time were food-related.<ref>Ketchum, Cheri. "Tunnel Vision and Food." Ed. Sarah Banet-Weiser, Cynthia Chris, and Anthony Freitas. Cable Visions: Television beyond Broadcasting. New York, NY: New York UP, 2007. 162+. Print.</ref><br> <br />
<br />
Providence effectively used synergy within their own corporate network to boost the Food Network in its early days.&nbsp; They gathered investors from among a handful of its own media holdings (including the then-dubbed Scripps-Howard Inc.) that were endowed enough to wait several years on initial investment return, and then used its own cable system Colony Communication to distribute.&nbsp; As an early strategy, Colony leveraged the Food Network into American householods by offering the channel for free to any cable system that would carry it to 80% of its subscribers.<ref>Stern, Christopher. Broadcasting &amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp; Cable 123 no. 23. "Television Food Network Develops Strategy for Wider Carriage" June 7, 1993. 50. Print.</ref>&nbsp; Scripps used a similar tactic of synergy after it bought the Food Network in 1997, using its own ten TV broadcast stations to reach 10% of the national market, and then bartering offerings of the newly purchased HGTV for Food Network slots on another 54 stations.<ref>Ketchum, Ibid.</ref>&nbsp; Since then, 90% of the Food Network's programming has been done under the Scripps corporate umbrella, while Scripps' has maintained diverse holdings in retail markets, including BizRate, Shopzilla, and various other "lifestyle" channels and websites, which all advertise for each other.&nbsp; Thus this example of corporate synergy has been rewarded with ever-growing profits since the early 2000's.<ref>Ketchum, Ibid.</ref><br> <br />
<br />
<br> <br />
<br />
= '''Present Status and Success'''<br> =<br />
<br />
The Food Network has expanded to provide online and print accompaniments through foodnetwork.com and Food Network Magazine.&nbsp; Foodnetwork.com has enjoyed particular success, with over 198 million monthly hits among 7 million monthly visitors and an established audience base open to advertisers.&nbsp; Indeed their site proudly displays audience demographics for available advertising as the site has become such an integral and high-profile component to the Food Network's interactive profile,<ref>Food Network. Advertise With Us - Audience Profile. http://www.foodnetwork.com/advertise-with-us-audience-profile/package/index.html</ref><ref>Food Network. About Foodnetwork.com. http://www.foodnetwork.com/home/about-foodnetworkcom/index.html</ref> and published testimonials (like [http://www.nytimes.com/2010/09/24/business/media/24adco.html?_r=2&scp=4&sq=food%20network&st=cse [this one]] in the New York Times) of advertising success have given legitimacy to the site that now attracts more and more revenue.<br> <br />
<br />
Additionally, initial efforts to attract a wider demographic have proven to be widely successful for Food Network profits.&nbsp; Without alienating their original older viewers, the Food Network has managed to greatly appeal to the youth market and subsequently sell that market to advertisers.&nbsp; Food Network president Brooke Bailey Johnson notoriously won over such youth-oriented advertisers as McDonald's, Michelob, and Monster Worldwide after demographics began to noticeably change in 2006, and Food Network profits overall ended up boosting Scripps stocks by 22% in August of 2007 despite financial failures in every other media sector.<ref>Weber, Joseph. Bloomberg Business Week. "I Want My Food Network" January 8, 2007. http://www.businessweek.com/magazine/content/07_02/b4016082.htm</ref><br> <br />
<br />
= '''Cable Pricing Controversy'''<br> =<br />
<br />
Since offering their channel for free in the mid 1990's, The Food Network and connected HGTV have evolved considerable independence and popularity to maintain consistently high Nielsen ratings in cable, while Food Network in particular has grown immensely in viewer base over the past five years.&nbsp; Despite this fact, however, pricing is still being negotiated for the worth of these growing channels, and controversy has arisen as a result, particularly after New York's Cablevision dropped the Food Network in a dipute last year over the channel's current price of 25 cents per subscriber, which Scripps officials find to be grossly under the $1.03 that the very popular Food Network could conceivably charge.<ref>Scripp's Network. "Food Network, HGTV Enlist Viewers' Help To Keep Popular Lifestyle Networks on Cablevision" January 1, 2010. http://www.scrippsnetworks.com/newsitem.aspx?id=391</ref> <br />
<br />
After a three-week debate, HGTV and the Food Network were put back on the Cablevision airwaves with little damage to ratings, though the details of the pricing agreement were never disclosed. Nevertheless it was estimated that the Food Network received a more accurate raised rate to 49 cents during the negotiations, and thus continues its strong financial growth.<ref>Worden, Nat. The Wall Street Journal. "Cable Dispute Is Resolved" January 22, 2010. http://online.wsj.com/article/SB10001424052748703699204575017663118776990.html</ref><br></div>Kenneth Grindehttps://mediawiki.middlebury.edu/FMMC0104/index.php?title=Food_Network&diff=453Food Network2010-10-08T03:43:18Z<p>Kenneth Grinde: </p>
<hr />
<div>= <span style="font-weight: bold;">Conception and Development</span><br> =<br />
<br />
The Food Network (legally the Television Food Network, GP) was launched on Thanksgiving weekend 1993 in New York, NY as a channel that specialized in programs about cooking, hospitality, food, restaurants, and general kitchen culture. Its headquarters are stationed in New York City and offices are located in various cities scattered across the country, Atlanta, Los Angeles, Chicago, Detroit and Knoxville. International audiences can view the Food Network as well screening in countries including Canada, Australia, Korea, Thailand, Singapore, the Philippines, Monaco, Andorra, Africa, France, and the French-speaking territories in the Caribbean and Polynesia.<ref>Food Network. "About." (http://www.FoodNetwork.com/home/about-foodnetworkcom/index.html)</ref> <br />
<br />
In 1997, the E.W. Scripps Company purchased a majority share of the channel from A.H. Belo Corp., and has since bought out every minority shareholder except for Tribune Co., which maintains a 31% share of the estimated $1 billion channel.<ref>Monk, Dan. Business Courier of Cincinnati. "Tribune's Food Network stake has Scripps' belly growling" April 4, 2008. http://cincinnati.bizjournals.com/cincinnati/stories/2008/04/07/tidbits1.html</ref><ref>Owl Staff. Owl Beta. "A History of the Food Network" December 7, 2009. http://www.owl.com/article/2009/12/07/a-history-of-the-food-network</ref>&nbsp; Scripps Networks Interactive, a an offshoot of E.W. Scripps Co., runs the Food Network inside a Lifestyle Media portfolio of channels, which includes HGTV, DIY Network, Cooking Channel, and Travel Channel. Further partnerships include purchasing featured kitchen utensils etc. on websites affiliated with the Scripps ownership, such as BizRate and Shopzilla.<ref>Food Network "About" Page. http://www.FoodNetwork.com/home/about-foodnetworkcom/index.html</ref> <br />
<br />
The Food Network currently broadcasts to 99 million television household nationwide.&nbsp; Globally, the Food Network has expanded well beyond this number, as they have begun to distribute to both the United Kingdom and Asia within the past year.<ref>Schroeder, Eric. Food Business News. "Food Network to launch in international markets" November 4, 2009. http://www.foodbusinessnews.net ''(Registration required to view entire article.)''</ref><br> <br />
<br />
<br> <br />
<br />
= '''Economic Evolution Under Providence and Scripps'''<br> =<br />
<br />
Early on, the subject matter now covered under the cable umbrella of Scripps Networks Interactive was aired on PBS.&nbsp; This included cooking shows like ''The French Chef ''with Julia Child and ''The Frugal Gourmet'', as well as home, gardening and do-it-yourself programs like ''The New Yankee Workshop ''and ''This Old House.''&nbsp; The popularity of these shows caught the attention of the Providence Journal Company, which pitched the initial idea for a cable food channel.&nbsp; Interest was immediate, as producers noted that such shows were inexpensive to produce and ripe for product placement, as 45 of the 100 top U.S. advertisers at the time were food-related.<ref>Ketchum, Cheri. "Tunnel Vision and Food." Ed. Sarah Banet-Weiser, Cynthia Chris, and Anthony Freitas. Cable Visions: Television beyond Broadcasting. New York, NY: New York UP, 2007. 162+. Print.</ref><br> <br />
<br />
Providence effectively used synergy within their own corporate network to boost the Food Network in its early days.&nbsp; They gathered investors from among a handful of its own media holdings (including the then-dubbed Scripps-Howard Inc.) that were endowed enough to wait several years on initial investment return, and then used its own cable system Colony Communication to distribute.&nbsp; As an early strategy, Colony leveraged the Food Network into American householods by offering the channel for free to any cable system that would carry it to 80% of its subscribers.<ref>Stern, Christopher. Broadcasting &amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp; Cable 123 no. 23. "Television Food Network Develops Strategy for Wider Carriage" June 7, 1993. 50. Print.</ref>&nbsp; Scripps used a similar tactic of synergy after it bought the Food Network in 1997, using its own ten TV broadcast stations to reach 10% of the national market, and then bartering offerings of the newly purchased HGTV for Food Network slots on another 54 stations.<ref>Ketchum, Ibid.</ref>&nbsp; Since then, 90% of the Food Network's programming has been done under the Scripps corporate umbrella, while Scripps' has maintained diverse holdings in retail markets, including BizRate, Shopzilla, and various other "lifestyle" channels and websites, which all advertise for each other.&nbsp; Thus this example of corporate synergy has been rewarded with ever-growing profits since the early 2000's.<ref>Ketchum, Ibid.</ref><br> <br />
<br />
<br> <br />
<br />
= '''Present Status and Success'''<br> =<br />
<br />
The Food Network has expanded to provide online and print accompaniments through foodnetwork.com and Food Network Magazine.&nbsp; Foodnetwork.com has enjoyed particular success, with over 198 million monthly hits among 7 million monthly visitors and an established audience base open to advertisers.&nbsp; Indeed their site proudly displays audience demographics for available advertising as the site has become such an integral and high-profile component to the Food Network's interactive profile,<ref>Food Network. Advertise With Us - Audience Profile. http://www.foodnetwork.com/advertise-with-us-audience-profile/package/index.html</ref><ref>Food Network. About Foodnetwork.com. http://www.foodnetwork.com/home/about-foodnetworkcom/index.html</ref> and published testimonials (like [http://www.nytimes.com/2010/09/24/business/media/24adco.html?_r=2&scp=4&sq=food%20network&st=cse [this one]] in the New York Times) of advertising success have given legitimacy to the site that now attracts more and more revenue.<br> <br />
<br />
<br> <br />
<br />
= '''Cable Pricing Controversy'''<br> =<br />
<br />
Since offering their channel for free in the mid 1990's, The Food Network and connected HGTV have evolved considerable independence and popularity to maintain consistently high Nielsen ratings in cable, while Food Network in particular has grown immensely in viewer base over the past five years.&nbsp; Despite this fact, however, pricing is still being negotiated for the worth of these growing channels, and controversy has arisen as a result, particularly after New York's Cablevision dropped the Food Network in a dipute last year over the channel's current price of 25 cents per subscriber, which Scripps officials find to be grossly under the $1.03 that the very popular Food Network could conceivably charge.<ref>Scripp's Network. "Food Network, HGTV Enlist Viewers' Help To Keep Popular Lifestyle Networks on Cablevision" January 1, 2010. http://www.scrippsnetworks.com/newsitem.aspx?id=391</ref> <br />
<br />
After a three-week debate, HGTV and the Food Network were put back on the Cablevision airwaves with little damage to ratings, though the details of the pricing agreement were never disclosed. Nevertheless it was estimated that the Food Network received a more accurate raised rate to 49 cents during the negotiations, and thus continues its strong financial growth.<ref>Worden, Nat. The Wall Street Journal. "Cable Dispute Is Resolved" January 22, 2010. http://online.wsj.com/article/SB10001424052748703699204575017663118776990.html</ref><br></div>Kenneth Grindehttps://mediawiki.middlebury.edu/FMMC0104/index.php?title=Food_Network&diff=448Food Network2010-10-08T03:39:08Z<p>Kenneth Grinde: </p>
<hr />
<div>= <span style="font-weight: bold;">Conception and Development</span><br> =<br />
<br />
The Food Network (legally the Television Food Network, GP) was launched on Thanksgiving weekend 1993 in New York, NY as a channel that specialized in programs about cooking, hospitality, food, restaurants, and general kitchen culture. Its headquarters are stationed in New York City and offices are located in various cities scattered across the country, Atlanta, Los Angeles, Chicago, Detroit and Knoxville. International audiences can view the Food Network as well screening in countries including Canada, Australia, Korea, Thailand, Singapore, the Philippines, Monaco, Andorra, Africa, France, and the French-speaking territories in the Caribbean and Polynesia.<ref>Food Network. "About." (http://www.FoodNetwork.com/home/about-foodnetworkcom/index.html)</ref> <br />
<br />
In 1997, the E.W. Scripps Company purchased a majority share of the channel from A.H. Belo Corp., and has since bought out every minority shareholder except for Tribune Co., which maintains a 31% share of the estimated $1 billion channel.<ref>Monk, Dan. Business Courier of Cincinnati. "Tribune's Food Network stake has Scripps' belly growling" April 4, 2008. http://cincinnati.bizjournals.com/cincinnati/stories/2008/04/07/tidbits1.html</ref><ref>Owl Staff. Owl Beta. "A History of the Food Network" December 7, 2009. http://www.owl.com/article/2009/12/07/a-history-of-the-food-network</ref>&nbsp; Scripps Networks Interactive, a an offshoot of E.W. Scripps Co., runs the Food Network inside a Lifestyle Media portfolio of channels, which includes HGTV, DIY Network, Cooking Channel, and Travel Channel. Further partnerships include purchasing featured kitchen utensils etc. on websites affiliated with the Scripps ownership, such as BizRate and Shopzilla.<ref>Food Network "About" Page. http://www.FoodNetwork.com/home/about-foodnetworkcom/index.html</ref> <br />
<br />
The Food Network currently broadcasts to 99 million television household nationwide.&nbsp; Globally, the Food Network has expanded well beyond this number, as they have begun to distribute to both the United Kingdom and Asia within the past year.<ref>Schroeder, Eric. Food Business News. "Food Network to launch in international markets" November 4, 2009. http://www.foodbusinessnews.net ''(Registration required to view entire article.)''</ref><br> <br />
<br />
<br> <br />
<br />
= '''Economic Evolution Under Providence and Scripps'''<br> =<br />
<br />
Early on, the subject matter now covered under the cable umbrella of Scripps Networks Interactive was aired on PBS.&nbsp; This included cooking shows like ''The French Chef ''with Julia Child and ''The Frugal Gourmet'', as well as home, gardening and do-it-yourself programs like ''The New Yankee Workshop ''and ''This Old House.''&nbsp; The popularity of these shows caught the attention of the Providence Journal Company, which pitched the initial idea for a cable food channel.&nbsp; Interest was immediate, as producers noted that such shows were inexpensive to produce and ripe for product placement, as 45 of the 100 top U.S. advertisers at the time were food-related.<ref>Ketchum, Cheri. "Tunnel Vision and Food." Ed. Sarah Banet-Weiser, Cynthia Chris, and Anthony Freitas. Cable Visions: Television beyond Broadcasting. New York, NY: New York UP, 2007. 162+. Print.</ref><br> <br />
<br />
Providence effectively used synergy within their own corporate network to boost the Food Network in its early days.&nbsp; They gathered investors from among a handful of its own media holdings (including the then-dubbed Scripps-Howard Inc.) that were endowed enough to wait several years on initial investment return, and then used its own cable system Colony Communication to distribute.&nbsp; As an early strategy, Colony leveraged the Food Network into American householods by offering the channel for free to any cable system that would carry it to 80% of its subscribers.<ref>Stern, Christopher. Broadcasting &amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp; Cable 123 no. 23. "Television Food Network Develops Strategy for Wider Carriage" June 7, 1993. 50. Print.</ref>&nbsp; Scripps used a similar tactic of synergy after it bought the Food Network in 1997, using its own ten TV broadcast stations to reach 10% of the national market, and then bartering offerings of the newly purchased HGTV for Food Network slots on another 54 stations.<ref>Ketchum, Ibid.</ref>&nbsp; Since then, 90% of the Food Network's programming has been done under the Scripps corporate umbrella, while Scripps' has maintained diverse holdings in retail markets, including BizRate, Shopzilla, and various other "lifestyle" channels and websites, which all advertise for each other.&nbsp; Thus this example of corporate synergy has been rewarded with ever-growing profits since the early 2000's.<ref>Ketchum, Ibid.</ref><br> <br />
<br />
<br> <br />
<br />
= '''Present Status and Success'''<br> =<br />
<br />
The Food Network has expanded to provide online and print accompaniments through foodnetwork.com and Food Network Magazine.&nbsp; Foodnetwork.com has enjoyed particular success, with over 198 million monthly hits among 7 million monthly visitors and an established audience base open to advertisers.&nbsp; Indeed their site proudly displays audience demographics for available advertising as the site has become such an integral and high-profile component to the Food Network's interactive profile,<ref>Food Network. Advertise With Us - Audience Profile. http://www.foodnetwork.com/advertise-with-us-audience-profile/package/index.html</ref><ref>Food Network. About Foodnetwork.com. http://www.foodnetwork.com/home/about-foodnetworkcom/index.html</ref> and published testimonials (like [http://www.nytimes.com/2010/09/24/business/media/24adco.html?_r=2&scp=4&sq=food%20network&st=cse [this one]] in the New York Times) of advertising success have given legitimacy to the site that now attracts more and more revenue.<br><br />
<br />
<br />
<br> <br />
<br />
= '''Cable Pricing Controversy'''<br> =<br />
<br />
<br />
Since offering their channel for free in the mid 1990's, The Food Network and connected HGTV have evolved considerable independence and popularity to maintain consistently high Nielsen ratings in cable, while Food Network in particular has grown immensely in viewer base over the past five years.&nbsp; Despite this fact, however, pricing is still being negotiated for the worth of these growing channels, and controversy has arisen as a result, particularly after New York's Cablevision dropped the Food Network in a dipute last year over the channel's current price of 25 cents per subscriber, which Scripps officials find to be grossly under the $1.03 that the very popular Food Network could conceivably charge.<ref>Scripp's Network. "Food Network, HGTV Enlist Viewers' Help To Keep Popular Lifestyle Networks on Cablevision" January 1, 2010. http://www.scrippsnetworks.com/newsitem.aspx?id=391</ref> <br />
<br />
After a three-week debate, HGTV and the Food Network were put back on the Cablevision airwaves with little damage to ratings, though the details of the pricing agreement were never disclosed. Nevertheless it can be expected that the Food Network received a more accurate raised rate, to perhaps be raised again in the future.</div>Kenneth Grindehttps://mediawiki.middlebury.edu/FMMC0104/index.php?title=Food_Network&diff=434Food Network2010-10-08T03:25:55Z<p>Kenneth Grinde: </p>
<hr />
<div>= <span style="font-weight: bold;">Conception and Development</span><br> =<br />
<br />
The Food Network (legally the Television Food Network, GP) was launched on Thanksgiving weekend 1993 in New York, NY as a channel that specialized in programs about cooking, hospitality, food, restaurants, and general kitchen culture. Its headquarters are stationed in New York City and offices are located in various cities scattered across the country, Atlanta, Los Angeles, Chicago, Detroit and Knoxville. International audiences can view the Food Network as well screening in countries including Canada, Australia, Korea, Thailand, Singapore, the Philippines, Monaco, Andorra, Africa, France, and the French-speaking territories in the Caribbean and Polynesia.<ref>Food Network. "About." (http://www.FoodNetwork.com/home/about-foodnetworkcom/index.html)</ref> <br />
<br />
In 1997, the E.W. Scripps Company purchased a majority share of the channel from A.H. Belo Corp., and has since bought out every minority shareholder except for Tribune Co., which maintains a 31% share of the estimated $1 billion channel.<ref>Monk, Dan. Business Courier of Cincinnati. "Tribune's Food Network stake has Scripps' belly growling" April 4, 2008. http://cincinnati.bizjournals.com/cincinnati/stories/2008/04/07/tidbits1.html</ref><ref>Owl Staff. Owl Beta. "A History of the Food Network" December 7, 2009. http://www.owl.com/article/2009/12/07/a-history-of-the-food-network</ref>&nbsp; Scripps Networks Interactive, a an offshoot of E.W. Scripps Co., runs the Food Network inside a Lifestyle Media portfolio of channels, which includes HGTV, DIY Network, Cooking Channel, and Travel Channel. Further partnerships include purchasing featured kitchen utensils etc. on websites affiliated with the Scripps ownership, such as BizRate and Shopzilla.<ref>Food Network "About" Page. http://www.FoodNetwork.com/home/about-foodnetworkcom/index.html</ref> <br />
<br />
The Food Network currently broadcasts to 99 million television household nationwide.&nbsp; Globally, the Food Network has expanded well beyond this number, as they have begun to distribute to both the United Kingdom and Asia within the past year.<ref>Schroeder, Eric. Food Business News. "Food Network to launch in international markets" November 4, 2009. http://www.foodbusinessnews.net ''(Registration required to view entire article.)''</ref><br> <br />
<br />
<br> <br />
<br />
= '''Economic Evolution Under Providence and Scripps'''<br> =<br />
<br />
Early on, the subject matter now covered under the cable umbrella of Scripps Networks Interactive was aired on PBS.&nbsp; This included cooking shows like ''The French Chef ''with Julia Child and ''The Frugal Gourmet'', as well as home, gardening and do-it-yourself programs like ''The New Yankee Workshop ''and ''This Old House.''&nbsp; The popularity of these shows caught the attention of the Providence Journal Company, which pitched the initial idea for a cable food channel.&nbsp; Interest was immediate, as producers noted that such shows were inexpensive to produce and ripe for product placement, as 45 of the 100 top U.S. advertisers at the time were food-related.<ref>Ketchum, Cheri. "Tunnel Vision and Food." Ed. Sarah Banet-Weiser, Cynthia Chris, and Anthony Freitas. Cable Visions: Television beyond Broadcasting. New York, NY: New York UP, 2007. 162+. Print.</ref><br> <br />
<br />
Providence effectively used synergy within their own corporate network to boost the Food Network in its early days.&nbsp; They gathered investors from among a handful of its own media holdings (including the then-dubbed Scripps-Howard Inc.) that were endowed enough to wait several years on initial investment return, and then used its own cable system Colony Communication to distribute.&nbsp; As an early strategy, Colony leveraged the Food Network into American householods by offering the channel for free to any cable system that would carry it to 80% of its subscribers.<ref>Stern, Christopher. Broadcasting &amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp; Cable 123 no. 23. "Television Food Network Develops Strategy for Wider Carriage" June 7, 1993. 50. Print.</ref>&nbsp; Scripps used a similar tactic of synergy after it bought the Food Network in 1997, using its own ten TV broadcast stations to reach 10% of the national market, and then bartering offerings of the newly purchased HGTV for Food Network slots on another 54 stations.<ref>Ketchum, Ibid.</ref>&nbsp; Since then, 90% of the Food Network's programming has been done under the Scripps corporate umbrella, while Scripps' has maintained diverse holdings in retail markets, including BizRate, Shopzilla, and various other "lifestyle" channels and websites, which all advertise for each other.&nbsp; Thus this example of corporate synergy has been rewarded with ever-growing profits since the early 2000's.<ref>Ketchum, Ibid.</ref><br> <br />
<br />
<br> <br />
<br />
= '''Present Status and Success'''<br> =<br />
<br />
The Food Network has expanded to provide online and print accompaniments through foodnetwork.com and Food Network Magazine.&nbsp; Foodnetwork.com has enjoyed particular success, with over 198 million monthly hits among 7 million monthly visitors and an established audience base open to advertisers.&nbsp; Indeed their site proudly displays audience demographics for available advertising as the site has become such an integral and high-profile component to the Food Network's interactive profile,<ref>Food Network. Advertise With Us - Audience Profile. http://www.foodnetwork.com/advertise-with-us-audience-profile/package/index.html</ref><ref>Food Network. About Foodnetwork.com. http://www.foodnetwork.com/home/about-foodnetworkcom/index.html</ref> and published testimonials (like [http://www.nytimes.com/2010/09/24/business/media/24adco.html?_r=2&scp=4&sq=food%20network&st=cse [this one]] in the New York Times) of advertising success have given legitimacy to the site that now attracts more and more revenue.<br><br />
<br />
The Food Network and connected HGTV have evolved considerably over the last decade to maintain consistently high Nielsen ratings in cable, while Food Network in particular has grown considerably in viewer base and popularity over the past five years.&nbsp; However, pricing is still being negotiated for the worth of these growing channels, and controversy has arisen as a result, particularly after New York's Cablevision dropped the Food Network in a dipute last year over the channel's current price of 25 cents per subscriber, which Scripps officials find to be an undervalued price.<ref>Scripp's Network. "Food Network, HGTV Enlist Viewers' Help To Keep Popular Lifestyle Networks on Cablevision" January 1, 2010. http://www.scrippsnetworks.com/newsitem.aspx?id=391</ref></div>Kenneth Grindehttps://mediawiki.middlebury.edu/FMMC0104/index.php?title=Food_Network&diff=427Food Network2010-10-08T03:21:03Z<p>Kenneth Grinde: </p>
<hr />
<div>= <span style="font-weight: bold;">Conception and Development</span><br> =<br />
<br />
The Food Network (legally the Television Food Network, GP) was launched on Thanksgiving weekend 1993 in New York, NY as a channel that specialized in programs about cooking, hospitality, food, restaurants, and general kitchen culture. Its headquarters are stationed in New York City and offices are located in various cities scattered across the country, Atlanta, Los Angeles, Chicago, Detroit and Knoxville (http://www.FoodNetwork.com/home/about-foodnetworkcom/index.html). International audiences can view the Food Network as well screening in countries including Canada, Australia, Korea, Thailand, Singapore, the Philippines, Monaco, Andorra, Africa, France, and the French-speaking territories in the Caribbean and Polynesia (http://www.FoodNetwork.com/home/about-foodnetworkcom/index.html). <br />
<br />
In 1997, the E.W. Scripps Company purchased a majority share of the channel from A.H. Belo Corp., and has since bought out every minority shareholder except for Tribune Co., which maintains a 31% share of the estimated $1 billion channel.<ref>Monk, Dan. Business Courier of Cincinnati. "Tribune's Food Network stake has Scripps' belly growling" April 4, 2008. http://cincinnati.bizjournals.com/cincinnati/stories/2008/04/07/tidbits1.html</ref><ref>Owl Staff. Owl Beta. "A History of the Food Network" December 7, 2009. http://www.owl.com/article/2009/12/07/a-history-of-the-food-network</ref>&nbsp; Scripps Networks Interactive, a an offshoot of E.W. Scripps Co., runs the Food Network inside a Lifestyle Media portfolio of channels, which includes HGTV, DIY Network, Cooking Channel, and Travel Channel. Further partnerships include purchasing featured kitchen utensils etc. on websites affiliated with the Scripps ownership, such as BizRate and Shopzilla.<ref>Food Network "About" Page. http://www.FoodNetwork.com/home/about-foodnetworkcom/index.html</ref> <br />
<br />
The Food Network currently broadcasts to 99 million television household nationwide.&nbsp; Globally, the Food Network has expanded well beyond this number, as they have begun to distribute to both the United Kingdom and Asia within the past year.<ref>Schroeder, Eric. Food Business News. "Food Network to launch in international markets" November 4, 2009. http://www.foodbusinessnews.net ''(Registration required to view entire article.)''</ref><br> <br />
<br />
<br> <br />
<br />
= '''Economic Evolution Under Providence and Scripps'''<br> =<br />
<br />
Early on, the subject matter now covered under the cable umbrella of Scripps Networks Interactive was aired on PBS.&nbsp; This included cooking shows like ''The French Chef ''with Julia Child and ''The Frugal Gourmet'', as well as home, gardening and do-it-yourself programs like ''The New Yankee Workshop ''and ''This Old House.''&nbsp; The popularity of these shows caught the attention of the Providence Journal Company, which pitched the initial idea for a cable food channel.&nbsp; Interest was immediate, as producers noted that such shows were inexpensive to produce and ripe for product placement, as 45 of the 100 top U.S. advertisers at the time were food-related.<ref>Ketchum, Cheri. "Tunnel Vision and Food." Ed. Sarah Banet-Weiser, Cynthia Chris, and Anthony Freitas. Cable Visions: Television beyond Broadcasting. New York, NY: New York UP, 2007. 162+. Print.</ref><br> <br />
<br />
Providence effectively used synergy within their own corporate network to boost the Food Network in its early days.&nbsp; They gathered investors from among a handful of its own media holdings (including the then-dubbed Scripps-Howard Inc.) that were endowed enough to wait several years on initial investment return, and then used its own cable system Colony Communication to distribute.&nbsp; As an early strategy, Colony leveraged the Food Network into American householods by offering the channel for free to any cable system that would carry it to 80% of its subscribers.<ref>Stern, Christopher. Broadcasting &amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp; Cable 123 no. 23. "Television Food Network Develops Strategy for Wider Carriage" June 7, 1993. 50. Print.</ref>&nbsp; Scripps used a similar tactic of synergy after it bought the Food Network in 1997, using its own ten TV broadcast stations to reach 10% of the national market, and then bartering offerings of the newly purchased HGTV for Food Network slots on another 54 stations.<ref>Ketchum, Ibid.</ref>&nbsp; Since then, 90% of the Food Network's programming has been done under the Scripps corporate umbrella, while Scripps' has maintained diverse holdings in retail markets, including BizRate, Shopzilla, and various other "lifestyle" channels and websites, which all advertise for each other.&nbsp; Thus this example of corporate synergy has been rewarded with ever-growing profits since the early 2000's.<ref>Ketchum, Ibid.</ref><br> <br />
<br />
<br> <br />
<br />
= '''Present Status and Success'''<br> =<br />
<br />
The Food Network has expanded to provide online and print accompaniments through foodnetwork.com and Food Network Magazine.&nbsp; Foodnetwork.com has enjoyed particular success, with over 198 million monthly hits among 7 million monthly visitors and an established audience base open to advertisers.&nbsp; Indeed their site proudly displays audience demographics for available advertising as the site has become such an integral and high-profile component to the Food Network's interactive profile,<ref>Food Network. Advertise With Us - Audience Profile. http://www.foodnetwork.com/advertise-with-us-audience-profile/package/index.html</ref><ref>Food Network. About Foodnetwork.com. http://www.foodnetwork.com/home/about-foodnetworkcom/index.html</ref> and published testimonials (like [http://www.nytimes.com/2010/09/24/business/media/24adco.html?_r=2&scp=4&sq=food%20network&st=cse [this one]] in the New York Times) of advertising success have given legitimacy to the site that now attracts more and more revenue.<br> <br />
<br />
Profits have been based off of a steadily expanding <br />
<br />
The Food Network and connected HGTV have evolved considerably over the last decade to maintain consistently high Nielsen ratings in cable, while Food Network in particular has grown considerably in viewer base and popularity over the past five years.&nbsp; However, pricing is still being negotiated for the worth of these growing channels, and controversy has arisen as a result, particularly after New York's Cablevision dropped the Food Network in a dipute last year over the channel's current price of 25 cents per subscriber, which Scripps officials find to be an undervalued price.<ref>Scripp's Network. "Food Network, HGTV Enlist Viewers' Help To Keep Popular Lifestyle Networks on Cablevision" January 1, 2010. http://www.scrippsnetworks.com/newsitem.aspx?id=391</ref> <br />
<br />
The Food Network brand as defined by SNI hopes to “connect power and joy to food… to [be a leader] in teaching, inspiring, and empowering through its talent and expertise.” “The network is committed to exploring new and different ways to approach food - through pop culture, competition, adventure, and travel – while also expanding its repertoire of technique-based information.”<ref>Scripps Network. Our Brands - Food Network. "Background and Distinctions" http://www.scrippsnetworksinteractive.com/our-brands/food-network</ref>&nbsp;&nbsp; It has also developed a videogame for Wii,<ref>Nelson, Randy. Joystiq. "Food Network: Cook or Be Cooked" April 30, 2009. http://www.joystiq.com/2009/04/30/joystiq-impressions-food-network-cook-or-be-cooked/</ref> <br></div>Kenneth Grindehttps://mediawiki.middlebury.edu/FMMC0104/index.php?title=Food_Network&diff=426Food Network2010-10-08T03:20:36Z<p>Kenneth Grinde: </p>
<hr />
<div>= <span style="font-weight: bold;">Conception and Development</span><br> =<br />
<br />
The Food Network (legally the Television Food Network, GP) was launched on Thanksgiving weekend 1993 in New York, NY as a channel that specialized in programs about cooking, hospitality, food, restaurants, and general kitchen culture. Its headquarters are stationed in New York City and offices are located in various cities scattered across the country, Atlanta, Los Angeles, Chicago, Detroit and Knoxville (http://www.FoodNetwork.com/home/about-foodnetworkcom/index.html). International audiences can view the Food Network as well screening in countries including Canada, Australia, Korea, Thailand, Singapore, the Philippines, Monaco, Andorra, Africa, France, and the French-speaking territories in the Caribbean and Polynesia (http://www.FoodNetwork.com/home/about-foodnetworkcom/index.html). <br />
<br />
In 1997, the E.W. Scripps Company purchased a majority share of the channel from A.H. Belo Corp., and has since bought out every minority shareholder except for Tribune Co., which maintains a 31% share of the estimated $1 billion channel.<ref>Monk, Dan. Business Courier of Cincinnati. "Tribune's Food Network stake has Scripps' belly growling" April 4, 2008. http://cincinnati.bizjournals.com/cincinnati/stories/2008/04/07/tidbits1.html</ref><ref>Owl Staff. Owl Beta. "A History of the Food Network" December 7, 2009. http://www.owl.com/article/2009/12/07/a-history-of-the-food-network</ref>&nbsp; Scripps Networks Interactive, a an offshoot of E.W. Scripps Co., runs the Food Network inside a Lifestyle Media portfolio of channels, which includes HGTV, DIY Network, Cooking Channel, and Travel Channel. Further partnerships include purchasing featured kitchen utensils etc. on websites affiliated with the Scripps ownership, such as BizRate and Shopzilla.<ref>Food Network "About" Page. http://www.FoodNetwork.com/home/about-foodnetworkcom/index.html</ref> <br />
<br />
The Food Network currently broadcasts to 99 million television household nationwide.&nbsp; Globally, the Food Network has expanded well beyond this number, as they have begun to distribute to both the United Kingdom and Asia within the past year.<ref>Schroeder, Eric. Food Business News. "Food Network to launch in international markets" November 4, 2009. http://www.foodbusinessnews.net ''(Registration required to view entire article.)''</ref><br> <br />
<br />
<br> <br />
<br />
= '''Economic Evolution Under Providence and Scripps'''<br> =<br />
<br />
Early on, the subject matter now covered under the cable umbrella of Scripps Networks Interactive was aired on PBS.&nbsp; This included cooking shows like ''The French Chef ''with Julia Child and ''The Frugal Gourmet'', as well as home, gardening and do-it-yourself programs like ''The New Yankee Workshop ''and ''This Old House.''&nbsp; The popularity of these shows caught the attention of the Providence Journal Company, which pitched the initial idea for a cable food channel.&nbsp; Interest was immediate, as producers noted that such shows were inexpensive to produce and ripe for product placement, as 45 of the 100 top U.S. advertisers at the time were food-related.<ref>Ketchum, Cheri. "Tunnel Vision and Food." Ed. Sarah Banet-Weiser, Cynthia Chris, and Anthony Freitas. Cable Visions: Television beyond Broadcasting. New York, NY: New York UP, 2007. 162+. Print.</ref><br> <br />
<br />
Providence effectively used synergy within their own corporate network to boost the Food Network in its early days.&nbsp; They gathered investors from among a handful of its own media holdings (including the then-dubbed Scripps-Howard Inc.) that were endowed enough to wait several years on initial investment return, and then used its own cable system Colony Communication to distribute.&nbsp; As an early strategy, Colony leveraged the Food Network into American householods by offering the channel for free to any cable system that would carry it to 80% of its subscribers.<ref>Stern, Christopher. Broadcasting &amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp; Cable 123 no. 23. "Television Food Network Develops Strategy for Wider Carriage" June 7, 1993. 50. Print.</ref>&nbsp; Scripps used a similar tactic of synergy after it bought the Food Network in 1997, using its own ten TV broadcast stations to reach 10% of the national market, and then bartering offerings of the newly purchased HGTV for Food Network slots on another 54 stations.<ref>Ketchum, Ibid.</ref>&nbsp; Since then, 90% of the Food Network's programming has been done under the Scripps corporate umbrella, while Scripps' has maintained diverse holdings in retail markets, including BizRate, Shopzilla, and various other "lifestyle" channels and websites, which all advertise for each other.&nbsp; Thus this example of corporate synergy has been rewarded with ever-growing profits since the early 2000's.<ref>Ketchum, Ibid.</ref><br> <br />
<br />
<br> <br />
<br />
= '''Present Status and Success'''<br> =<br />
<br />
The Food Network has expanded to provide online and print accompaniments through foodnetwork.com and Food Network Magazine.&nbsp; Foodnetwork.com has enjoyed particular success, with over 198 million monthly hits among 7 million monthly visitors and an established audience base open to advertisers.&nbsp; Indeed their site proudly displays audience demographics for available advertising as the site has become such an integral and high-profile component to the Food Network's interactive profile,<ref>Food Network. Advertise With Us - Audience Profile. http://www.foodnetwork.com/advertise-with-us-audience-profile/package/index.html</ref><ref>Food Network. About Foodnetwork.com. http://www.foodnetwork.com/home/about-foodnetworkcom/index.html</ref> and published testimonials (like [http://www.nytimes.com/2010/09/24/business/media/24adco.html?_r=2&amp;scp=4&amp;sq=food%20network&amp;st=cse] in the New York Times) of advertising success have given legitimacy to the site that now attracts more and more revenue.<br> <br />
<br />
Profits have been based off of a steadily expanding <br />
<br />
The Food Network and connected HGTV have evolved considerably over the last decade to maintain consistently high Nielsen ratings in cable, while Food Network in particular has grown considerably in viewer base and popularity over the past five years.&nbsp; However, pricing is still being negotiated for the worth of these growing channels, and controversy has arisen as a result, particularly after New York's Cablevision dropped the Food Network in a dipute last year over the channel's current price of 25 cents per subscriber, which Scripps officials find to be an undervalued price.<ref>Scripp's Network. "Food Network, HGTV Enlist Viewers' Help To Keep Popular Lifestyle Networks on Cablevision" January 1, 2010. http://www.scrippsnetworks.com/newsitem.aspx?id=391</ref> <br />
<br />
The Food Network brand as defined by SNI hopes to “connect power and joy to food… to [be a leader] in teaching, inspiring, and empowering through its talent and expertise.” “The network is committed to exploring new and different ways to approach food - through pop culture, competition, adventure, and travel – while also expanding its repertoire of technique-based information.”<ref>Scripps Network. Our Brands - Food Network. "Background and Distinctions" http://www.scrippsnetworksinteractive.com/our-brands/food-network</ref>&nbsp;&nbsp; It has also developed a videogame for Wii,<ref>Nelson, Randy. Joystiq. "Food Network: Cook or Be Cooked" April 30, 2009. http://www.joystiq.com/2009/04/30/joystiq-impressions-food-network-cook-or-be-cooked/</ref> <br></div>Kenneth Grindehttps://mediawiki.middlebury.edu/FMMC0104/index.php?title=Food_Network&diff=425Food Network2010-10-08T03:18:40Z<p>Kenneth Grinde: </p>
<hr />
<div>= <span style="font-weight: bold;">Conception and Development</span><br> =<br />
<br />
The Food Network (legally the Television Food Network, GP) was launched on Thanksgiving weekend 1993 in New York, NY as a channel that specialized in programs about cooking, hospitality, food, restaurants, and general kitchen culture. Its headquarters are stationed in New York City and offices are located in various cities scattered across the country, Atlanta, Los Angeles, Chicago, Detroit and Knoxville (http://www.FoodNetwork.com/home/about-foodnetworkcom/index.html). International audiences can view the Food Network as well screening in countries including Canada, Australia, Korea, Thailand, Singapore, the Philippines, Monaco, Andorra, Africa, France, and the French-speaking territories in the Caribbean and Polynesia (http://www.FoodNetwork.com/home/about-foodnetworkcom/index.html). <br />
<br />
In 1997, the E.W. Scripps Company purchased a majority share of the channel from A.H. Belo Corp., and has since bought out every minority shareholder except for Tribune Co., which maintains a 31% share of the estimated $1 billion channel.<ref>Monk, Dan. Business Courier of Cincinnati. "Tribune's Food Network stake has Scripps' belly growling" April 4, 2008. http://cincinnati.bizjournals.com/cincinnati/stories/2008/04/07/tidbits1.html</ref><ref>Owl Staff. Owl Beta. "A History of the Food Network" December 7, 2009. http://www.owl.com/article/2009/12/07/a-history-of-the-food-network</ref>&nbsp; Scripps Networks Interactive, a an offshoot of E.W. Scripps Co., runs the Food Network inside a Lifestyle Media portfolio of channels, which includes HGTV, DIY Network, Cooking Channel, and Travel Channel. Further partnerships include purchasing featured kitchen utensils etc. on websites affiliated with the Scripps ownership, such as BizRate and Shopzilla.<ref>Food Network "About" Page. http://www.FoodNetwork.com/home/about-foodnetworkcom/index.html</ref> <br />
<br />
The Food Network currently broadcasts to 99 million television household nationwide.&nbsp; Globally, the Food Network has expanded well beyond this number, as they have begun to distribute to both the United Kingdom and Asia within the past year.<ref>Schroeder, Eric. Food Business News. "Food Network to launch in international markets" November 4, 2009. http://www.foodbusinessnews.net ''(Registration required to view entire article.)''</ref><br> <br />
<br />
<br> <br />
<br />
= '''Economic Evolution Under Providence and Scripps'''<br> =<br />
<br />
Early on, the subject matter now covered under the cable umbrella of Scripps Networks Interactive was aired on PBS.&nbsp; This included cooking shows like ''The French Chef ''with Julia Child and ''The Frugal Gourmet'', as well as home, gardening and do-it-yourself programs like ''The New Yankee Workshop ''and ''This Old House.''&nbsp; The popularity of these shows caught the attention of the Providence Journal Company, which pitched the initial idea for a cable food channel.&nbsp; Interest was immediate, as producers noted that such shows were inexpensive to produce and ripe for product placement, as 45 of the 100 top U.S. advertisers at the time were food-related.<ref>Ketchum, Cheri. "Tunnel Vision and Food." Ed. Sarah Banet-Weiser, Cynthia Chris, and Anthony Freitas. Cable Visions: Television beyond Broadcasting. New York, NY: New York UP, 2007. 162+. Print.</ref><br> <br />
<br />
Providence effectively used synergy within their own corporate network to boost the Food Network in its early days.&nbsp; They gathered investors from among a handful of its own media holdings (including the then-dubbed Scripps-Howard Inc.) that were endowed enough to wait several years on initial investment return, and then used its own cable system Colony Communication to distribute.&nbsp; As an early strategy, Colony leveraged the Food Network into American householods by offering the channel for free to any cable system that would carry it to 80% of its subscribers.<ref>Stern, Christopher. Broadcasting &amp;amp;amp;amp;amp;amp;amp;amp;amp; Cable 123 no. 23. "Television Food Network Develops Strategy for Wider Carriage" June 7, 1993. 50. Print.</ref>&nbsp; Scripps used a similar tactic of synergy after it bought the Food Network in 1997, using its own ten TV broadcast stations to reach 10% of the national market, and then bartering offerings of the newly purchased HGTV for Food Network slots on another 54 stations.<ref>Ketchum, Ibid.</ref>&nbsp; Since then, 90% of the Food Network's programming has been done under the Scripps corporate umbrella, while Scripps' has maintained diverse holdings in retail markets, including BizRate, Shopzilla, and various other "lifestyle" channels and websites, which all advertise for each other.&nbsp; Thus this example of corporate synergy has been rewarded with ever-growing profits since the early 2000's.<ref>Ketchum, Ibid.</ref><br> <br />
<br />
<br> <br />
<br />
= '''Present Status and Success'''<br> =<br />
<br />
The Food Network has expanded to provide online and print accompaniments through foodnetwork.com and Food Network Magazine.&nbsp; Foodnetwork.com has enjoyed particular success, with over 198 million monthly hits among 7 million monthly visitors and an established audience base open to advertisers.&nbsp; Indeed their site proudly displays audience demographics for available advertising as the site has become such an integral and high-profile component to the Food Network's interactive profile,<ref>Food Network. Advertise With Us - Audience Profile. http://www.foodnetwork.com/advertise-with-us-audience-profile/package/index.html</ref><ref>Food Network. About Foodnetwork.com. http://www.foodnetwork.com/home/about-foodnetworkcom/index.html</ref> and published testimonials (like this one in the New York Times) of advertising success have given legitimacy to the site that now attracts more and more revenue.<br><br />
<br />
Profits have been based off of a steadily expanding<br />
<br />
The Food Network and connected HGTV have evolved considerably over the last decade to maintain consistently high Nielsen ratings in cable, while Food Network in particular has grown considerably in viewer base and popularity over the past five years.&nbsp; However, pricing is still being negotiated for the worth of these growing channels, and controversy has arisen as a result, particularly after New York's Cablevision dropped the Food Network in a dipute last year over the channel's current price of 25 cents per subscriber, which Scripps officials find to be an undervalued price.<ref>Scripp's Network. "Food Network, HGTV Enlist Viewers' Help To Keep Popular Lifestyle Networks on Cablevision" January 1, 2010. http://www.scrippsnetworks.com/newsitem.aspx?id=391</ref> <br />
<br />
The Food Network brand as defined by SNI hopes to “connect power and joy to food… to [be a leader] in teaching, inspiring, and empowering through its talent and expertise.” “The network is committed to exploring new and different ways to approach food - through pop culture, competition, adventure, and travel – while also expanding its repertoire of technique-based information.”<ref>Scripps Network. Our Brands - Food Network. "Background and Distinctions" http://www.scrippsnetworksinteractive.com/our-brands/food-network</ref>&nbsp;&nbsp; It has also developed a videogame for Wii,<ref>Nelson, Randy. Joystiq. "Food Network: Cook or Be Cooked" April 30, 2009. http://www.joystiq.com/2009/04/30/joystiq-impressions-food-network-cook-or-be-cooked/</ref> <br></div>Kenneth Grindehttps://mediawiki.middlebury.edu/FMMC0104/index.php?title=Food_Network&diff=420Food Network2010-10-08T03:09:29Z<p>Kenneth Grinde: </p>
<hr />
<div>= <span style="font-weight: bold;">Conception and Development</span><br> =<br />
<br />
The Food Network (legally the Television Food Network, GP) was launched on Thanksgiving weekend 1993 in New York, NY as a channel that specialized in programs about cooking, hospitality, food, restaurants, and general kitchen culture. Its headquarters are stationed in New York City and offices are located in various cities scattered across the country, Atlanta, Los Angeles, Chicago, Detroit and Knoxville (http://www.FoodNetwork.com/home/about-foodnetworkcom/index.html). International audiences can view the Food Network as well screening in countries including Canada, Australia, Korea, Thailand, Singapore, the Philippines, Monaco, Andorra, Africa, France, and the French-speaking territories in the Caribbean and Polynesia (http://www.FoodNetwork.com/home/about-foodnetworkcom/index.html). <br />
<br />
In 1997, the E.W. Scripps Company purchased a majority share of the channel from A.H. Belo Corp., and has since bought out every minority shareholder except for Tribune Co., which maintains a 31% share of the estimated $1 billion channel.<ref>Monk, Dan. Business Courier of Cincinnati. "Tribune's Food Network stake has Scripps' belly growling" April 4, 2008. http://cincinnati.bizjournals.com/cincinnati/stories/2008/04/07/tidbits1.html</ref><ref>Owl Staff. Owl Beta. "A History of the Food Network" December 7, 2009. http://www.owl.com/article/2009/12/07/a-history-of-the-food-network</ref>&nbsp; Scripps Networks Interactive, a an offshoot of E.W. Scripps Co., runs the Food Network inside a Lifestyle Media portfolio of channels, which includes HGTV, DIY Network, Cooking Channel, and Travel Channel. Further partnerships include purchasing featured kitchen utensils etc. on websites affiliated with the Scripps ownership, such as BizRate and Shopzilla.<ref>Food Network "About" Page. http://www.FoodNetwork.com/home/about-foodnetworkcom/index.html</ref> <br />
<br />
The Food Network currently broadcasts to 99 million television household nationwide.&nbsp; Globally, the Food Network has expanded well beyond this number, as they have begun to distribute to both the United Kingdom and Asia within the past year.<ref>Schroeder, Eric. Food Business News. "Food Network to launch in international markets" November 4, 2009. http://www.foodbusinessnews.net ''(Registration required to view entire article.)''</ref><br> <br />
<br />
<br> <br />
<br />
= '''Economic Evolution Under Providence and Scripps'''<br> =<br />
<br />
Early on, the subject matter now covered under the cable umbrella of Scripps Networks Interactive was aired on PBS.&nbsp; This included cooking shows like ''The French Chef ''with Julia Child and ''The Frugal Gourmet'', as well as home, gardening and do-it-yourself programs like ''The New Yankee Workshop ''and ''This Old House.''&nbsp; The popularity of these shows caught the attention of the Providence Journal Company, which pitched the initial idea for a cable food channel.&nbsp; Interest was immediate, as producers noted that such shows were inexpensive to produce and ripe for product placement, as 45 of the 100 top U.S. advertisers at the time were food-related.<ref>Ketchum, Cheri. "Tunnel Vision and Food." Ed. Sarah Banet-Weiser, Cynthia Chris, and Anthony Freitas. Cable Visions: Television beyond Broadcasting. New York, NY: New York UP, 2007. 162+. Print.</ref><br> <br />
<br />
Providence effectively used synergy within their own corporate network to boost the Food Network in its early days.&nbsp; They gathered investors from among a handful of its own media holdings (including the then-dubbed Scripps-Howard Inc.) that were endowed enough to wait several years on initial investment return, and then used its own cable system Colony Communication to distribute.&nbsp; As an early strategy, Colony leveraged the Food Network into American householods by offering the channel for free to any cable system that would carry it to 80% of its subscribers.<ref>Stern, Christopher. Broadcasting &amp;amp;amp;amp;amp;amp;amp;amp; Cable 123 no. 23. "Television Food Network Develops Strategy for Wider Carriage" June 7, 1993. 50. Print.</ref>&nbsp; Scripps used a similar tactic of synergy after it bought the Food Network in 1997, using its own ten TV broadcast stations to reach 10% of the national market, and then bartering offerings of the newly purchased HGTV for Food Network slots on another 54 stations.<ref>Ketchum, Ibid.</ref>&nbsp; Since then, 90% of the Food Network's programming has been done under the Scripps corporate umbrella, while Scripps' has maintained diverse holdings in retail markets, including BizRate, Shopzilla, and various other "lifestyle" channels and websites, which all advertise for each other.&nbsp; Thus this example of corporate synergy has been rewarded with ever-growing profits since the early 2000's.<ref>Ketchum, Ibid.</ref><br> <br />
<br />
<br> <br />
<br />
= '''Present Status and Success'''<br> =<br />
<br />
The Food Network has expanded to provide online and print accompaniments through foodnetwork.com and Food Network Magazine.&nbsp; Foodnetwork.com has enjoyed particular success, with over 7 million monthly hits and an established audience base open to advertisers.<ref>Food Network. About Foodnetwork.com. http://www.FoodNetwork.com/home/about-foodnetworkcom/index.html</ref>&nbsp; <br />
<br />
The Food Network and connected HGTV have evolved considerably over the last decade to maintain consistently high Nielsen ratings in cable, while Food Network in particular has grown considerably in viewer base and popularity over the past five years.&nbsp; However, pricing is still being negotiated for the worth of these growing channels, and controversy has arisen as a result, particularly after New York's Cablevision dropped the Food Network in a dipute last year over the channel's current price of 25 cents per subscriber, which Scripps officials find to be an undervalued price.<ref>Scripp's Network. "Food Network, HGTV Enlist Viewers' Help To Keep Popular Lifestyle Networks on Cablevision" January 1, 2010. http://www.scrippsnetworks.com/newsitem.aspx?id=391</ref> <br />
<br />
The Food Network brand as defined by SNI hopes to “connect power and joy to food… to [be a leader] in teaching, inspiring, and empowering through its talent and expertise.” “The network is committed to exploring new and different ways to approach food - through pop culture, competition, adventure, and travel – while also expanding its repertoire of technique-based information.”<ref>Scripps Network. Our Brands - Food Network. "Background and Distinctions" http://www.scrippsnetworksinteractive.com/our-brands/food-network</ref>&nbsp;&nbsp; It has also developed a videogame for Wii,<ref>Nelson, Randy. Joystiq. "Food Network: Cook or Be Cooked" April 30, 2009. http://www.joystiq.com/2009/04/30/joystiq-impressions-food-network-cook-or-be-cooked/</ref> <br></div>Kenneth Grindehttps://mediawiki.middlebury.edu/FMMC0104/index.php?title=Food_Network&diff=418Food Network2010-10-08T03:08:27Z<p>Kenneth Grinde: </p>
<hr />
<div>= <span style="font-weight: bold;">Conception and Development</span><br> =<br />
<br />
The Food Network (legally the Television Food Network, GP) was launched on Thanksgiving weekend 1993 in New York, NY as a channel that specialized in programs about cooking, hospitality, food, restaurants, and general kitchen culture. Its headquarters are stationed in New York City and offices are located in various cities scattered across the country, Atlanta, Los Angeles, Chicago, Detroit and Knoxville (http://www.FoodNetwork.com/home/about-foodnetworkcom/index.html). International audiences can view the Food Network as well screening in countries including Canada, Australia, Korea, Thailand, Singapore, the Philippines, Monaco, Andorra, Africa, France, and the French-speaking territories in the Caribbean and Polynesia (http://www.FoodNetwork.com/home/about-foodnetworkcom/index.html). <br />
<br />
In 1997, the E.W. Scripps Company purchased a majority share of the channel from A.H. Belo Corp., and has since bought out every minority shareholder except for Tribune Co., which maintains a 31% share of the estimated $1 billion channel.<ref>Monk, Dan. Business Courier of Cincinnati. "Tribune's Food Network stake has Scripps' belly growling" April 4, 2008. http://cincinnati.bizjournals.com/cincinnati/stories/2008/04/07/tidbits1.html</ref><ref>Owl Staff. Owl Beta. "A History of the Food Network" December 7, 2009. http://www.owl.com/article/2009/12/07/a-history-of-the-food-network</ref>&nbsp; Scripps Networks Interactive, a an offshoot of E.W. Scripps Co., runs the Food Network inside a Lifestyle Media portfolio of channels, which includes HGTV, DIY Network, Cooking Channel, and Travel Channel. Further partnerships include purchasing featured kitchen utensils etc. on websites affiliated with the Scripps ownership, such as BizRate and Shopzilla.<ref>Food Network "About" Page. http://www.FoodNetwork.com/home/about-foodnetworkcom/index.html</ref> <br />
<br />
The Food Network currently broadcasts to 99 million television household nationwide.&nbsp; Globally, the Food Network has expanded well beyond this number, as they have begun to distribute to both the United Kingdom and Asia within the past year.<ref>Schroeder, Eric. Food Business News. "Food Network to launch in international markets" November 4, 2009. http://www.foodbusinessnews.net ''(Registration required to view entire article.)''</ref><br> <br />
<br />
<br> <br />
<br />
= '''Economic Evolution Under Providence and Scripps'''<br> =<br />
<br />
Early on, the subject matter now covered under the cable umbrella of Scripps Networks Interactive was aired on PBS.&nbsp; This included cooking shows like ''The French Chef ''with Julia Child and ''The Frugal Gourmet'', as well as home, gardening and do-it-yourself programs like ''The New Yankee Workshop ''and ''This Old House.''&nbsp; The popularity of these shows caught the attention of the Providence Journal Company, which pitched the initial idea for a cable food channel.&nbsp; Interest was immediate, as producers noted that such shows were inexpensive to produce and ripe for product placement, as 45 of the 100 top U.S. advertisers at the time were food-related.<ref>Ketchum, Cheri. "Tunnel Vision and Food." Ed. Sarah Banet-Weiser, Cynthia Chris, and Anthony Freitas. Cable Visions: Television beyond Broadcasting. New York, NY: New York UP, 2007. 162+. Print.</ref><br> <br />
<br />
Providence effectively used synergy within their own corporate network to boost the Food Network in its early days.&nbsp; They gathered investors from among a handful of its own media holdings (including the then-dubbed Scripps-Howard Inc.) that were endowed enough to wait several years on initial investment return, and then used its own cable system Colony Communication to distribute.&nbsp; As an early strategy, Colony leveraged the Food Network into American householods by offering the channel for free to any cable system that would carry it to 80% of its subscribers.<ref>Stern, Christopher. Broadcasting &amp;amp;amp;amp;amp;amp;amp; Cable 123 no. 23. "Television Food Network Develops Strategy for Wider Carriage" June 7, 1993. 50. Print.</ref>&nbsp; Scripps used a similar tactic of synergy after it bought the Food Network in 1997, using its own ten TV broadcast stations to reach 10% of the national market, and then bartering offerings of the newly purchased HGTV for Food Network slots on another 54 stations.<ref>Ketchum, Ibid.</ref>&nbsp; Since then, 90% of the Food Network's programming has been done under the Scripps corporate umbrella, while Scripps' has maintained diverse holdings in retail markets, including BizRate, Shopzilla, and various other "lifestyle" channels and websites, which all advertise for each other.&nbsp; Thus this example of corporate synergy has been rewarded with ever-growing profits since the early 2000's.<ref>Ketchum, Ibid.</ref><br><br />
<br />
<br />
<br />
= '''Present Status and Success'''<br> =<br />
<br />
The Food Network and connected HGTV have evolved considerably over the last decade to maintain consistently high Nielsen ratings in cable, while Food Network in particular has grown considerably in viewer base and popularity over the past five years.&nbsp; However, pricing is still being negotiated for the worth of these growing channels, and controversy has arisen as a result, particularly after New York's Cablevision dropped the Food Network in a dipute last year over the channel's current price of 25 cents per subscriber, which Scripps officials find to be an undervalued price.<ref>Scripp's Network. "Food Network, HGTV Enlist Viewers' Help To Keep Popular Lifestyle Networks on Cablevision" January 1, 2010. http://www.scrippsnetworks.com/newsitem.aspx?id=391</ref> <br />
<br />
The Food Network has expanded to provide online and print accompaniments through foodnetwork.com and Food Network Magazine.&nbsp; Foodnetwork.com has enjoyed particular success, with over 7 million monthly hits and an established audience base open to advertisers.<ref>Food Network. About Foodnetwork.com. http://www.FoodNetwork.com/home/about-foodnetworkcom/index.html</ref>&nbsp; <br />
<br />
The Food Network brand as defined by SNI hopes to “connect power and joy to food… to [be a leader] in teaching, inspiring, and empowering through its talent and expertise.” “The network is committed to exploring new and different ways to approach food - through pop culture, competition, adventure, and travel – while also expanding its repertoire of technique-based information.”<ref>Scripps Network. Our Brands - Food Network. "Background and Distinctions" http://www.scrippsnetworksinteractive.com/our-brands/food-network</ref>&nbsp;&nbsp; It has also developed a videogame for Wii,<ref>Nelson, Randy. Joystiq. "Food Network: Cook or Be Cooked" April 30, 2009. http://www.joystiq.com/2009/04/30/joystiq-impressions-food-network-cook-or-be-cooked/</ref> <br></div>Kenneth Grindehttps://mediawiki.middlebury.edu/FMMC0104/index.php?title=Food_Network&diff=412Food Network2010-10-08T03:00:04Z<p>Kenneth Grinde: </p>
<hr />
<div>= <span style="font-weight: bold;">Conception and Development</span><br> =<br />
<br />
The Food Network (legally the Television Food Network, GP) was launched on Thanksgiving weekend 1993 in New York, NY as a channel that specialized in programs about cooking, hospitality, food, restaurants, and general kitchen culture. Its headquarters are stationed in New York City and offices are located in various cities scattered across the country, Atlanta, Los Angeles, Chicago, Detroit and Knoxville (http://www.FoodNetwork.com/home/about-foodnetworkcom/index.html). International audiences can view the Food Network as well screening in countries including Canada, Australia, Korea, Thailand, Singapore, the Philippines, Monaco, Andorra, Africa, France, and the French-speaking territories in the Caribbean and Polynesia (http://www.FoodNetwork.com/home/about-foodnetworkcom/index.html). <br />
<br />
In 1997, the E.W. Scripps Company purchased a majority share of the channel from A.H. Belo Corp., and has since bought out every minority shareholder except for Tribune Co., which maintains a 31% share of the estimated $1 billion channel.<ref>Monk, Dan. Business Courier of Cincinnati. "Tribune's Food Network stake has Scripps' belly growling" April 4, 2008. http://cincinnati.bizjournals.com/cincinnati/stories/2008/04/07/tidbits1.html</ref><ref>Owl Staff. Owl Beta. "A History of the Food Network" December 7, 2009. http://www.owl.com/article/2009/12/07/a-history-of-the-food-network</ref>&nbsp; Scripps Networks Interactive, a an offshoot of E.W. Scripps Co., runs the Food Network inside a Lifestyle Media portfolio of channels, which includes HGTV, DIY Network, Cooking Channel, and Travel Channel. Further partnerships include purchasing featured kitchen utensils etc. on websites affiliated with the Scripps ownership, such as BizRate and Shopzilla.<ref>Food Network "About" Page. http://www.FoodNetwork.com/home/about-foodnetworkcom/index.html</ref> <br />
<br />
The Food Network currently broadcasts to 99 million television household nationwide.&nbsp; Globally, the Food Network has expanded well beyond this number, as they have begun to distribute to both the United Kingdom and Asia within the past year.<ref>Schroeder, Eric. Food Business News. "Food Network to launch in international markets" November 4, 2009. http://www.foodbusinessnews.net ''(Registration required to view entire article.)''</ref><br> <br />
<br />
<br> <br />
<br />
= '''Economic Evolution Under Providence and Scripps'''<br> =<br />
<br />
Early on, the subject matter now covered under the cable umbrella of Scripps Networks Interactive was aired on PBS.&nbsp; This included cooking shows like ''The French Chef ''with Julia Child and ''The Frugal Gourmet'', as well as home, gardening and do-it-yourself programs like ''The New Yankee Workshop ''and ''This Old House.''&nbsp; The popularity of these shows caught the attention of the Providence Journal Company, which pitched the initial idea for a cable food channel.&nbsp; Interest was immediate, as producers noted that such shows were inexpensive to produce and ripe for product placement, as 45 of the 100 top U.S. advertisers at the time were food-related.<ref>Ketchum, Cheri. "Tunnel Vision and Food." Ed. Sarah Banet-Weiser, Cynthia Chris, and Anthony Freitas. Cable Visions: Television beyond Broadcasting. New York, NY: New York UP, 2007. 162+. Print.</ref><br> <br />
<br />
Providence effectively used synergy within their own corporate network to boost the Food Network in its early days.&nbsp; They gathered investors from among a handful of its own media holdings (including the then-dubbed Scripps-Howard Inc.) that were endowed enough to wait several years on initial investment return, and then used its own cable system Colony Communication to distribute.&nbsp; As an early strategy, Colony leveraged the Food Network into American householods by offering the channel for free to any cable system that would carry it to 80% of its subscribers.<ref>Stern, Christopher. Broadcasting &amp;amp;amp;amp;amp;amp; Cable 123 no. 23. "Television Food Network Develops Strategy for Wider Carriage" June 7, 1993. 50. Print.</ref>&nbsp; Scripps used a similar tactic of synergy after it bought the Food Network in 1997, using its own ten TV broadcast stations to reach 10% of the national market, and then bartering offerings of the newly purchased HGTV for Food Network slots on another 54 stations.<ref>Ketchum, Ibid.</ref>&nbsp; Since then, 90% of the Food Network's programming has been done under the Scripps corporate umbrella, while Scripps' has maintained diverse holdings in retail markets, including BizRate, Shopzilla, and various other "lifestyle" channels and websites, which all advertise for each other.&nbsp; Thus this example of corporate synergy has been rewarded with ever-growing profits since the early 2000's.<ref>Ketchum, Ibid.</ref><br> <br />
<br />
With early success of "Emeril," the Food Network began to focus its target audience away from exclusively women and more toward young people and males.&nbsp; Shows like ''Kitchen Confidential'' appeared to appear to an edgier, more youthful audience with more "personality-driven" rather than "cuisine-driven" shows. <br />
<br />
<br> <br />
<br />
= '''Present Status'''<br> =<br />
<br />
while its website is hit over seven million times per month (http://www.FoodNetwork.com/home/about-foodnetworkcom/index.html). <br>In these homes, the Food Network is programmed in two segments: daytime coverage entitled “Food in the Kitchen”, and nighttime coverage known cleverly as “Food Network Nighttime”. Daytime shows usually focus on instructional cooking programs, while nighttime features the entertainment, competitive, reality shows. Both areas of programming fill the informative lifestyle arena, and the exciting entertainment sphere. In this way, the Food Network ensures its longevity in its audience’s interest by providing both the practical and the fantastical aspects of good television. <br><br><br />
<br />
The Food Network and connected HGTV have evolved considerably over the last decade to maintain consistently high Nielsen ratings in cable, while Food Network in particular has grown considerably in viewer base and popularity over the past five years.&nbsp; However, pricing is still being negotiated for the worth of these growing channels, and controversy has arisen as a result, particularly after New York's Cablevision dropped the Food Network in a dipute last year over the channel's current price of 25 cents per subscriber, which Scripps officials find to be an undervalued price.<ref>Scripp's Network. "Food Network, HGTV Enlist Viewers' Help To Keep Popular Lifestyle Networks on Cablevision" January 1, 2010. http://www.scrippsnetworks.com/newsitem.aspx?id=391</ref> <br />
<br />
The Food Network has expanded to provide online and print accompaniments through foodnetwork.com and Food Network Magazine.&nbsp; The Food Network brand as defined by SNI hopes to “connect power and joy to food… to [be a leader] in teaching, inspiring, and empowering through its talent and expertise.” “The network is committed to exploring new and different ways to approach food - through pop culture, competition, adventure, and travel – while also expanding its repertoire of technique-based information.”<ref>Scripps Network. Our Brands - Food Network. "Background and Distinctions" http://www.scrippsnetworksinteractive.com/our-brands/food-network</ref>&nbsp;&nbsp; It has also developed a videogame for Wii,<ref>Nelson, Randy. Joystiq. "Food Network: Cook or Be Cooked" April 30, 2009. http://www.joystiq.com/2009/04/30/joystiq-impressions-food-network-cook-or-be-cooked/</ref> <br></div>Kenneth Grindehttps://mediawiki.middlebury.edu/FMMC0104/index.php?title=Food_Network&diff=410Food Network2010-10-08T02:59:22Z<p>Kenneth Grinde: </p>
<hr />
<div>= <span style="font-weight: bold;">Conception and Development</span><br> =<br />
<br />
The Food Network (legally the Television Food Network, GP) was launched on Thanksgiving weekend 1993 in New York, NY as a channel that specialized in programs about cooking, hospitality, food, restaurants, and general kitchen culture. Its headquarters are stationed in New York City and offices are located in various cities scattered across the country, Atlanta, Los Angeles, Chicago, Detroit and Knoxville (http://www.FoodNetwork.com/home/about-foodnetworkcom/index.html). International audiences can view the Food Network as well screening in countries including Canada, Australia, Korea, Thailand, Singapore, the Philippines, Monaco, Andorra, Africa, France, and the French-speaking territories in the Caribbean and Polynesia (http://www.FoodNetwork.com/home/about-foodnetworkcom/index.html). <br />
<br />
In 1997, the E.W. Scripps Company purchased a majority share of the channel from A.H. Belo Corp., and has since bought out every minority shareholder except for Tribune Co., which maintains a 31% share of the estimated $1 billion channel.<ref>Monk, Dan. Business Courier of Cincinnati. "Tribune's Food Network stake has Scripps' belly growling" April 4, 2008. http://cincinnati.bizjournals.com/cincinnati/stories/2008/04/07/tidbits1.html</ref><ref>Owl Staff. Owl Beta. "A History of the Food Network" December 7, 2009. http://www.owl.com/article/2009/12/07/a-history-of-the-food-network</ref>&nbsp; Scripps Networks Interactive, a an offshoot of E.W. Scripps Co., runs the Food Network inside a Lifestyle Media portfolio of channels, which includes HGTV, DIY Network, Cooking Channel, and Travel Channel. Further partnerships include purchasing featured kitchen utensils etc. on websites affiliated with the Scripps ownership, such as BizRate and Shopzilla.<ref>Food Network "About" Page. http://www.FoodNetwork.com/home/about-foodnetworkcom/index.html</ref> <br />
<br />
The Food Network currently broadcasts to 99 million television household nationwide.&nbsp; Globally, the Food Network has expanded well beyond this number, as they have begun to distribute to both the United Kingdom and Asia within the past year.<ref>Schroeder, Eric. Food Business News. "Food Network to launch in international markets" November 4, 2009. http://www.foodbusinessnews.net ''(Registration required to view entire article.)''</ref><br> <br />
<br />
The Food Network and connected HGTV have evolved considerably over the last decade to maintain consistently high Nielsen ratings in cable, while Food Network in particular has grown considerably in viewer base and popularity over the past five years.&nbsp; However, pricing is still being negotiated for the worth of these growing channels, and controversy has arisen as a result, particularly after New York's Cablevision dropped the Food Network in a dipute last year over the channel's current price of 25 cents per subscriber, which Scripps officials find to be an undervalued price.<ref>Scripp's Network. "Food Network, HGTV Enlist Viewers' Help To Keep Popular Lifestyle Networks on Cablevision" January 1, 2010. http://www.scrippsnetworks.com/newsitem.aspx?id=391</ref> <br />
<br />
<br> <br />
<br />
= '''Economic Evolution Under Providence and Scripps'''<br> =<br />
<br />
Early on, the subject matter now covered under the cable umbrella of Scripps Networks Interactive was aired on PBS.&nbsp; This included cooking shows like ''The French Chef ''with Julia Child and ''The Frugal Gourmet'', as well as home, gardening and do-it-yourself programs like ''The New Yankee Workshop ''and ''This Old House.''&nbsp; The popularity of these shows caught the attention of the Providence Journal Company, which pitched the initial idea for a cable food channel.&nbsp; Interest was immediate, as producers noted that such shows were inexpensive to produce and ripe for product placement, as 45 of the 100 top U.S. advertisers at the time were food-related.<ref>Ketchum, Cheri. "Tunnel Vision and Food." Ed. Sarah Banet-Weiser, Cynthia Chris, and Anthony Freitas. Cable Visions: Television beyond Broadcasting. New York, NY: New York UP, 2007. 162+. Print.</ref><br> <br />
<br />
Providence effectively used synergy within their own corporate network to boost the Food Network in its early days.&nbsp; They gathered investors from among a handful of its own media holdings (including the then-dubbed Scripps-Howard Inc.) that were endowed enough to wait several years on initial investment return, and then used its own cable system Colony Communication to distribute.&nbsp; As an early strategy, Colony leveraged the Food Network into American householods by offering the channel for free to any cable system that would carry it to 80% of its subscribers.<ref>Stern, Christopher. Broadcasting &amp;amp;amp;amp;amp; Cable 123 no. 23. "Television Food Network Develops Strategy for Wider Carriage" June 7, 1993. 50. Print.</ref>&nbsp; Scripps used a similar tactic of synergy after it bought the Food Network in 1997, using its own ten TV broadcast stations to reach 10% of the national market, and then bartering offerings of the newly purchased HGTV for Food Network slots on another 54 stations.<ref>Ketchum, Ibid.</ref>&nbsp; Since then, 90% of the Food Network's programming has been done under the Scripps corporate umbrella, while Scripps' has maintained diverse holdings in retail markets, including BizRate, Shopzilla, and various other "lifestyle" channels and websites, which all advertise for each other.&nbsp; Thus this example of corporate synergy has been rewarded with ever-growing profits since the early 2000's.<ref>Ketchum, Ibid.</ref><br> <br />
<br />
With early success of "Emeril," the Food Network began to focus its target audience away from exclusively women and more toward young people and males.&nbsp; Shows like ''Kitchen Confidential'' appeared to appear to an edgier, more youthful audience with more "personality-driven" rather than "cuisine-driven" shows. <br />
<br />
The Food Network has expanded to provide online and print accompaniments through foodnetwork.com and Food Network Magazine.&nbsp; The Food Network brand as defined by SNI hopes to “connect power and joy to food… to [be a leader] in teaching, inspiring, and empowering through its talent and expertise.” “The network is committed to exploring new and different ways to approach food - through pop culture, competition, adventure, and travel – while also expanding its repertoire of technique-based information.”<ref>Scripps Network. Our Brands - Food Network. "Background and Distinctions" http://www.scrippsnetworksinteractive.com/our-brands/food-network</ref>&nbsp;&nbsp; It has also developed a videogame for Wii,<ref>Nelson, Randy. Joystiq. "Food Network: Cook or Be Cooked" April 30, 2009. http://www.joystiq.com/2009/04/30/joystiq-impressions-food-network-cook-or-be-cooked/</ref> <br> <br />
<br />
<br> <br />
<br />
= '''Present Status'''<br> =<br />
<br />
while its website is hit over seven million times per month (http://www.FoodNetwork.com/home/about-foodnetworkcom/index.html). <br>In these homes, the Food Network is programmed in two segments: daytime coverage entitled “Food in the Kitchen”, and nighttime coverage known cleverly as “Food Network Nighttime”. Daytime shows usually focus on instructional cooking programs, while nighttime features the entertainment, competitive, reality shows. Both areas of programming fill the informative lifestyle arena, and the exciting entertainment sphere. In this way, the Food Network ensures its longevity in its audience’s interest by providing both the practical and the fantastical aspects of good television. <br><br></div>Kenneth Grindehttps://mediawiki.middlebury.edu/FMMC0104/index.php?title=Food_Network&diff=408Food Network2010-10-08T02:57:24Z<p>Kenneth Grinde: </p>
<hr />
<div>= <span style="font-weight: bold;">Corporate History</span><br> =<br />
<br />
The Food Network (legally the Television Food Network, GP) was launched on Thanksgiving weekend 1993 in New York, NY as a channel that specialized in programs about cooking, hospitality, food, restaurants, and general kitchen culture. Its headquarters are stationed in New York City and offices are located in various cities scattered across the country, Atlanta, Los Angeles, Chicago, Detroit and Knoxville (http://www.FoodNetwork.com/home/about-foodnetworkcom/index.html). International audiences can view the Food Network as well screening in countries including Canada, Australia, Korea, Thailand, Singapore, the Philippines, Monaco, Andorra, Africa, France, and the French-speaking territories in the Caribbean and Polynesia (http://www.FoodNetwork.com/home/about-foodnetworkcom/index.html).<br />
<br />
In 1997, the E.W. Scripps Company purchased a majority share of the channel from A.H. Belo Corp., and has since bought out every minority shareholder except for Tribune Co., which maintains a 31% share of the estimated $1 billion channel.<ref>Monk, Dan. Business Courier of Cincinnati. "Tribune's Food Network stake has Scripps' belly growling" April 4, 2008. http://cincinnati.bizjournals.com/cincinnati/stories/2008/04/07/tidbits1.html</ref><ref>Owl Staff. Owl Beta. "A History of the Food Network" December 7, 2009. http://www.owl.com/article/2009/12/07/a-history-of-the-food-network</ref>&nbsp; Scripps Networks Interactive, a an offshoot of E.W. Scripps Co., runs the Food Network inside a Lifestyle Media portfolio of channels, which includes HGTV, DIY Network, Cooking Channel, and Travel Channel. Further partnerships include purchasing featured kitchen utensils etc. on websites affiliated with the Scripps ownership, such as BizRate and Shopzilla.<ref>Food Network "About" Page. http://www.FoodNetwork.com/home/about-foodnetworkcom/index.html</ref> <br />
<br />
The Food Network currently broadcasts to 99 million television household nationwide.&nbsp; Globally, the Food Network has expanded well beyond this number, as they have begun to distribute to both the United Kingdom and Asia within the past year.<ref>Schroeder, Eric. Food Business News. "Food Network to launch in international markets" November 4, 2009. http://www.foodbusinessnews.net ''(Registration required to view entire article.)''</ref><br> <br />
<br />
The Food Network and connected HGTV have evolved considerably over the last decade to maintain consistently high Nielsen ratings in cable, while Food Network in particular has grown considerably in viewer base and popularity over the past five years.&nbsp; However, pricing is still being negotiated for the worth of these growing channels, and controversy has arisen as a result, particularly after New York's Cablevision dropped the Food Network in a dipute last year over the channel's current price of 25 cents per subscriber, which Scripps officials find to be an undervalued price.<ref>Scripp's Network. "Food Network, HGTV Enlist Viewers' Help To Keep Popular Lifestyle Networks on Cablevision" January 1, 2010. http://www.scrippsnetworks.com/newsitem.aspx?id=391</ref> <br />
<br />
<br> <br />
<br />
= '''Economic Evolution Under Providence and Scripps'''<br> =<br />
<br />
Early on, the subject matter now covered under the cable umbrella of Scripps Networks Interactive was aired on PBS.&nbsp; This included cooking shows like ''The French Chef ''with Julia Child and ''The Frugal Gourmet'', as well as home, gardening and do-it-yourself programs like ''The New Yankee Workshop ''and ''This Old House.''&nbsp; The popularity of these shows caught the attention of the Providence Journal Company, which pitched the initial idea for a cable food channel.&nbsp; Interest was immediate, as producers noted that such shows were inexpensive to produce and ripe for product placement, as 45 of the 100 top U.S. advertisers at the time were food-related.<ref>Ketchum, Cheri. "Tunnel Vision and Food." Ed. Sarah Banet-Weiser, Cynthia Chris, and Anthony Freitas. Cable Visions: Television beyond Broadcasting. New York, NY: New York UP, 2007. 162+. Print.</ref><br> <br />
<br />
Providence effectively used synergy within their own corporate network to boost the Food Network in its early days.&nbsp; They gathered investors from among a handful of its own media holdings (including the then-dubbed Scripps-Howard Inc.) that were endowed enough to wait several years on initial investment return, and then used its own cable system Colony Communication to distribute.&nbsp; As an early strategy, Colony leveraged the Food Network into American householods by offering the channel for free to any cable system that would carry it to 80% of its subscribers.<ref>Stern, Christopher. Broadcasting &amp;amp;amp;amp; Cable 123 no. 23. "Television Food Network Develops Strategy for Wider Carriage" June 7, 1993. 50. Print.</ref>&nbsp; Scripps used a similar tactic of synergy after it bought the Food Network in 1997, using its own ten TV broadcast stations to reach 10% of the national market, and then bartering offerings of the newly purchased HGTV for Food Network slots on another 54 stations.<ref>Ketchum, Ibid.</ref>&nbsp; Since then, 90% of the Food Network's programming has been done under the Scripps corporate umbrella, while Scripps' has maintained diverse holdings in retail markets, including BizRate, Shopzilla, and various other "lifestyle" channels and websites, which all advertise for each other.&nbsp; Thus this example of corporate synergy has been rewarded with ever-growing profits since the early 2000's.<ref>Ketchum, Ibid.</ref><br> <br />
<br />
With early success of "Emeril," the Food Network began to focus its target audience away from exclusively women and more toward young people and males.&nbsp; Shows like ''Kitchen Confidential'' appeared to appear to an edgier, more youthful audience with more "personality-driven" rather than "cuisine-driven" shows. <br />
<br />
Scripps Interactive’s motif focuses largely on lifestyle-applicable content with emphasis on daily living, Food Network falling into&nbsp;&nbsp; In addition, The Food Network has expanded to provide online and print accompaniments through foodnetwork.com and Food Network Magazine.&nbsp; The Food Network brand as defined by SNI hopes to “connect power and joy to food… to [be a leader] in teaching, inspiring, and empowering through its talent and expertise.” “The network is committed to exploring new and different ways to approach food - through pop culture, competition, adventure, and travel – while also expanding its repertoire of technique-based information.”<ref>Scripps Network. Our Brands - Food Network. "Background and Distinctions" http://www.scrippsnetworksinteractive.com/our-brands/food-network</ref>&nbsp;&nbsp; It has also developed a videogame for Wii,<ref>Nelson, Randy. Joystiq. "Food Network: Cook or Be Cooked" April 30, 2009. http://www.joystiq.com/2009/04/30/joystiq-impressions-food-network-cook-or-be-cooked/</ref> <br> <br />
<br />
<br> <br />
<br />
= '''Advertising '''<br> =<br />
<br />
<br>Tribune Company holds investment in the Food Network as well. Tribune looks for equities that have promising futures in media future, and those that expand their business into new areas (http://www.tribune.com/about/values.html). <br>Via these two corporations, the Food Network is distributed to more than 96 million households, while its website is hit over seven million times per month (http://www.FoodNetwork.com/home/about-foodnetworkcom/index.html). <br>In these homes, the Food Network is programmed in two segments: daytime coverage entitled “Food in the Kitchen”, and nighttime coverage known cleverly as “Food Network Nighttime”. Daytime shows usually focus on instructional cooking programs, while nighttime features the entertainment, competitive, reality shows. Both areas of programming fill the informative lifestyle arena, and the exciting entertainment sphere. In this way, the Food Network ensures its longevity in its audience’s interest by providing both the practical and the fantastical aspects of good television. <br><br></div>Kenneth Grindehttps://mediawiki.middlebury.edu/FMMC0104/index.php?title=Food_Network&diff=403Food Network2010-10-08T02:48:39Z<p>Kenneth Grinde: </p>
<hr />
<div>= <span style="font-weight: bold;">Corporate History</span><br> =<br />
<br />
The Food Network (legally the Television Food Network, GP) was launched on Thanksgiving weekend 1993 in New York, NY as a channel that specialized in programs about cooking, hospitality, food, restaurants, and general kitchen culture. In 1996, it was purchased by the A.H. Belo Corporatin. <br />
<br />
In 1997, the E.W. Scripps Company purchased a majority share, and has since bought out every minority shareholder except for Tribune Co., which maintains a 31% share of the estimated $1 billion channel.<ref>Monk, Dan. Business Courier of Cincinnati. "Tribune's Food Network stake has Scripps' belly growling" April 4, 2008. http://cincinnati.bizjournals.com/cincinnati/stories/2008/04/07/tidbits1.html</ref><ref>Owl Staff. Owl Beta. "A History of the Food Network" December 7, 2009. http://www.owl.com/article/2009/12/07/a-history-of-the-food-network</ref>&nbsp; Scripps Networks Interactive, a an offshoot of E.W. Scripps Co., runs the Food Network inside a Lifestyle Media portfolio of channels, which includes HGTV, DIY Network, Cooking Channel, and Travel Channel. Further partnerships include purchasing featured kitchen utensils etc. on websites affiliated with the Scripps ownership, such as BizRate and Shopzilla.<ref>Food Network "About" Page. http://www.FoodNetwork.com/home/about-foodnetworkcom/index.html</ref><br />
<br />
broadcasts to 99 million television household nationwide.&nbsp; Globally, the Food Network has expanded well beyond this number, as they have begun to distribute to both the United Kingdom and Asia within the past year.<ref>Schroeder, Eric. Food Business News. "Food Network to launch in international markets" November 4, 2009. http://www.foodbusinessnews.net ''(Registration required to view entire article.)''</ref><br> <br />
<br />
The Food Network and connected HGTV have evolved considerably over the last decade to maintain consistently high Nielsen ratings in cable, while Food Network in particular has grown considerably in viewer base and popularity over the past five years.&nbsp; However, pricing is still being negotiated for the worth of these growing channels, and controversy has arisen as a result, particularly after New York's Cablevision dropped the Food Network in a dipute last year over the channel's current price of 25 cents per subscriber, which Scripps officials find to be an undervalued price.<ref>Scripp's Network. "Food Network, HGTV Enlist Viewers' Help To Keep Popular Lifestyle Networks on Cablevision" January 1, 2010. http://www.scrippsnetworks.com/newsitem.aspx?id=391</ref> <br />
<br />
<br> <br />
<br />
= '''Economic Evolution Under Providence and Scripps'''<br> =<br />
<br />
Early on, the subject matter now covered under the cable umbrella of Scripps Networks Interactive was aired on PBS.&nbsp; This included cooking shows like ''The French Chef ''with Julia Child and ''The Frugal Gourmet'', as well as home, gardening and do-it-yourself programs like ''The New Yankee Workshop ''and ''This Old House.''&nbsp; The popularity of these shows caught the attention of the Providence Journal Company, which pitched the initial idea for a cable food channel.&nbsp; Interest was immediate, as producers noted that such shows were inexpensive to produce and ripe for product placement, as 45 of the 100 top U.S. advertisers at the time were food-related.<ref>Ketchum, Cheri. "Tunnel Vision and Food." Ed. Sarah Banet-Weiser, Cynthia Chris, and Anthony Freitas. Cable Visions: Television beyond Broadcasting. New York, NY: New York UP, 2007. 162+. Print.</ref><br> <br />
<br />
Providence effectively used synergy within their own corporate network to boost the Food Network in its early days.&nbsp; They gathered investors from among a handful of its own media holdings (including the then-dubbed Scripps-Howard Inc.) that were endowed enough to wait several years on initial investment return, and then used its own cable system Colony Communication to distribute.&nbsp; As an early strategy, Colony leveraged the Food Network into American householods by offering the channel for free to any cable system that would carry it to 80% of its subscribers.<ref>Stern, Christopher. Broadcasting &amp;amp;amp; Cable 123 no. 23. "Television Food Network Develops Strategy for Wider Carriage" June 7, 1993. 50. Print.</ref>&nbsp; Scripps used a similar tactic of synergy after it bought the Food Network in 1997, using its own ten TV broadcast stations to reach 10% of the national market, and then bartering offerings of the newly purchased HGTV for Food Network slots on another 54 stations.<ref>Ketchum, Ibid.</ref>&nbsp; Since then, 90% of the Food Network's programming has been done under the Scripps corporate umbrella, while Scripps' has maintained diverse holdings in retail markets, including its various other "lifestyle" channels and websites, which all advertise for each other.&nbsp; Thus this example of corporate synergy has been rewarded with ever-growing profits since the early 2000's.<ref>Ketchum, Ibid.</ref><br> <br />
<br />
With early success of "Emeril," the Food Network began to focus its target audience away from exclusively women and more toward young people and males.&nbsp; Shows like ''Kitchen Confidential'' appeared to appear to an edgier, more youthful audience with more "personality-driven" rather than "cuisine-driven" shows. <br />
<br />
Scripps Interactive’s motif focuses largely on lifestyle-applicable content with emphasis on daily living, Food Network falling into&nbsp;&nbsp; In addition, The Food Network has expanded to provide online and print accompaniments through foodnetwork.com and Food Network Magazine.&nbsp; &nbsp; The Food Network brand as defined by SNI hopes to “connect power and joy to food… to [be a leader] in teaching, inspiring, and empowering through its talent and expertise.” “The network is committed to exploring new and different ways to approach food - through pop culture, competition, adventure, and travel – while also expanding its repertoire of technique-based information.”<ref>Scripps Network. Our Brands - Food Network. "Background and Distinctions" http://www.scrippsnetworksinteractive.com/our-brands/food-network</ref> <br> <br />
<br />
<br> <br />
<br />
It has also developed a videogame for Wii,<ref>Nelson, Randy. Joystiq. "Food Network: Cook or Be Cooked" April 30, 2009. http://www.joystiq.com/2009/04/30/joystiq-impressions-food-network-cook-or-be-cooked/</ref> <br> <br />
<br />
<br> <br />
<br />
= '''Advertising '''<br> =<br />
<br />
<br>Tribune Company holds investment in the Food Network as well. Tribune looks for equities that have promising futures in media future, and those that expand their business into new areas (http://www.tribune.com/about/values.html). The Food Network has indeed filled these requirements. Its headquarters are stationed in New York City and offices are located in various cities scattered across the country, Atlanta, Los Angeles, Chicago, Detroit and Knoxville (http://www.FoodNetwork.com/home/about-foodnetworkcom/index.html). International audiences can view the Food Network as well screening in countries including Canada, Australia, Korea, Thailand, Singapore, the Philippines, Monaco, Andorra, Africa, France, and the French-speaking territories in the Caribbean and Polynesia (http://www.FoodNetwork.com/home/about-foodnetworkcom/index.html). <br>Via these two corporations, the Food Network is distributed to more than 96 million households, while its website is hit over seven million times per month (http://www.FoodNetwork.com/home/about-foodnetworkcom/index.html). <br>In these homes, the Food Network is programmed in two segments: daytime coverage entitled “Food in the Kitchen”, and nighttime coverage known cleverly as “Food Network Nighttime”. Daytime shows usually focus on instructional cooking programs, while nighttime features the entertainment, competitive, reality shows. Both areas of programming fill the informative lifestyle arena, and the exciting entertainment sphere. In this way, the Food Network ensures its longevity in its audience’s interest by providing both the practical and the fantastical aspects of good television. <br><br></div>Kenneth Grindehttps://mediawiki.middlebury.edu/FMMC0104/index.php?title=Food_Network&diff=400Food Network2010-10-08T02:47:19Z<p>Kenneth Grinde: </p>
<hr />
<div>= <span style="font-weight: bold;">Corporate History</span><br> =<br />
<br />
The Food Network (legally the Television Food Network, GP) was launched on Thanksgiving weekend 1993 in New York, NY as a channel that specialized in programs about cooking, hospitality, food, restaurants, and general kitchen culture. In 1996, it was purchased by the A.H. Belo Corporatin. <br />
<br />
In 1997, the E.W. Scripps Company purchased a majority share, and has since bought out every minority shareholder except for Tribune Co., which maintains a 31% share of the estimated $1 billion channel.<ref>Monk, Dan. Business Courier of Cincinnati. "Tribune's Food Network stake has Scripps' belly growling" April 4, 2008. http://cincinnati.bizjournals.com/cincinnati/stories/2008/04/07/tidbits1.html</ref><ref>Owl Staff. Owl Beta. "A History of the Food Network" December 7, 2009. http://www.owl.com/article/2009/12/07/a-history-of-the-food-network</ref>&nbsp; Scripps Networks Interactive, a an offshoot of E.W. Scripps Co., runs the Food Network inside a Lifestyle Media portfolio of channels, which includes HGTV, DIY Network, Cooking Channel, and Travel Channel. <br />
<br />
broadcasts to 99 million television household nationwide.&nbsp; Globally, the Food Network has expanded well beyond this number, as they have begun to distribute to both the United Kingdom and Asia within the past year.<ref>Schroeder, Eric. Food Business News. "Food Network to launch in international markets" November 4, 2009. http://www.foodbusinessnews.net ''(Registration required to view entire article.)''</ref><br> <br />
<br />
The Food Network and connected HGTV have evolved considerably over the last decade to maintain consistently high Nielsen ratings in cable, while Food Network in particular has grown considerably in viewer base and popularity over the past five years.&nbsp; However, pricing is still being negotiated for the worth of these growing channels, and controversy has arisen as a result, particularly after New York's Cablevision dropped the Food Network in a dipute last year over the channel's current price of 25 cents per subscriber, which Scripps officials find to be an undervalued price.<ref>Scripp's Network. "Food Network, HGTV Enlist Viewers' Help To Keep Popular Lifestyle Networks on Cablevision" January 1, 2010. http://www.scrippsnetworks.com/newsitem.aspx?id=391</ref> <br />
<br />
<br> <br />
<br />
= '''Economic Evolution Under Providence and Scripps'''<br> =<br />
<br />
Early on, the subject matter now covered under the cable umbrella of Scripps Networks Interactive was aired on PBS.&nbsp; This included cooking shows like ''The French Chef ''with Julia Child and ''The Frugal Gourmet'', as well as home, gardening and do-it-yourself programs like ''The New Yankee Workshop ''and ''This Old House.''&nbsp; The popularity of these shows caught the attention of the Providence Journal Company, which pitched the initial idea for a cable food channel.&nbsp; Interest was immediate, as producers noted that such shows were inexpensive to produce and ripe for product placement, as 45 of the 100 top U.S. advertisers at the time were food-related.<ref>Ketchum, Cheri. "Tunnel Vision and Food." Ed. Sarah Banet-Weiser, Cynthia Chris, and Anthony Freitas. Cable Visions: Television beyond Broadcasting. New York, NY: New York UP, 2007. 162+. Print.</ref><br> <br />
<br />
Providence effectively used synergy within their own corporate network to boost the Food Network in its early days.&nbsp; They gathered investors from among a handful of its own media holdings (including the then-dubbed Scripps-Howard Inc.) that were endowed enough to wait several years on initial investment return, and then used its own cable system Colony Communication to distribute.&nbsp; As an early strategy, Colony leveraged the Food Network into American householods by offering the channel for free to any cable system that would carry it to 80% of its subscribers.<ref>Stern, Christopher. Broadcasting &amp;amp; Cable 123 no. 23. "Television Food Network Develops Strategy for Wider Carriage" June 7, 1993. 50. Print.</ref>&nbsp; Scripps used a similar tactic of synergy after it bought the Food Network in 1997, using its own ten TV broadcast stations to reach 10% of the national market, and then bartering offerings of the newly purchased HGTV for Food Network slots on another 54 stations.<ref>Ketchum, Ibid.</ref>&nbsp; Since then, 90% of the Food Network's programming has been done under the Scripps corporate umbrella, while Scripps' has maintained diverse holdings in retail markets, including its various other "lifestyle" channels and websites, which all advertise for each other.&nbsp; Thus this example of corporate synergy has been rewarded with ever-growing profits since the early 2000's.<ref>Ketchum, Ibid.</ref><br> <br />
<br />
With early success of "Emeril," the Food Network began to focus its target audience away from exclusively women and more toward young people and males.&nbsp; Shows like ''Kitchen Confidential'' appeared to appear to an edgier, more youthful audience with more "personality-driven" rather than "cuisine-driven" shows. <br />
<br />
Scripps Interactive’s motif focuses largely on lifestyle-applicable content with emphasis on daily living, Food Network falling into&nbsp;&nbsp; In addition, The Food Network has expanded to provide online and print accompaniments through foodnetwork.com and Food Network Magazine.&nbsp; Further partnerships include purchasing featured kitchen utensils etc. on websites affiliated with the Scripps ownership, such as BizRate and Shopzilla.<ref>Food Network "About" Page. http://www.FoodNetwork.com/home/about-foodnetworkcom/index.html</ref>&nbsp; The Food Network brand as defined by SNI hopes to “connect power and joy to food… to [be a leader] in teaching, inspiring, and empowering through its talent and expertise.” “The network is committed to exploring new and different ways to approach food - through pop culture, competition, adventure, and travel – while also expanding its repertoire of technique-based information.”<ref>Scripps Network. Our Brands - Food Network. "Background and Distinctions" http://www.scrippsnetworksinteractive.com/our-brands/food-network</ref> <br> <br />
<br />
<br> <br />
<br />
It has also developed a videogame for Wii,<ref>Nelson, Randy. Joystiq. "Food Network: Cook or Be Cooked" April 30, 2009. http://www.joystiq.com/2009/04/30/joystiq-impressions-food-network-cook-or-be-cooked/</ref> <br> <br />
<br />
<br> <br />
<br />
= '''Advertising '''<br> =<br />
<br />
<br>Tribune Company holds investment in the Food Network as well. Tribune looks for equities that have promising futures in media future, and those that expand their business into new areas (http://www.tribune.com/about/values.html). The Food Network has indeed filled these requirements. Its headquarters are stationed in New York City and offices are located in various cities scattered across the country, Atlanta, Los Angeles, Chicago, Detroit and Knoxville (http://www.FoodNetwork.com/home/about-foodnetworkcom/index.html). International audiences can view the Food Network as well screening in countries including Canada, Australia, Korea, Thailand, Singapore, the Philippines, Monaco, Andorra, Africa, France, and the French-speaking territories in the Caribbean and Polynesia (http://www.FoodNetwork.com/home/about-foodnetworkcom/index.html). <br>Via these two corporations, the Food Network is distributed to more than 96 million households, while its website is hit over seven million times per month (http://www.FoodNetwork.com/home/about-foodnetworkcom/index.html). <br>In these homes, the Food Network is programmed in two segments: daytime coverage entitled “Food in the Kitchen”, and nighttime coverage known cleverly as “Food Network Nighttime”. Daytime shows usually focus on instructional cooking programs, while nighttime features the entertainment, competitive, reality shows. Both areas of programming fill the informative lifestyle arena, and the exciting entertainment sphere. In this way, the Food Network ensures its longevity in its audience’s interest by providing both the practical and the fantastical aspects of good television. <br><br></div>Kenneth Grindehttps://mediawiki.middlebury.edu/FMMC0104/index.php?title=Food_Network&diff=398Food Network2010-10-08T02:43:35Z<p>Kenneth Grinde: </p>
<hr />
<div>= <span style="font-weight: bold;">Corporate History</span><br> =<br />
<br />
The Food Network (legally the Television Food Network, GP) was launched on Thanksgiving weekend 1993 in New York, NY as a channel that specialized in programs about cooking, hospitality, food, restaurants, and general kitchen culture. In 1996, it was purchased by the A.H. Belo Corporatin. <br />
<br />
In 1997, the E.W. Scripps Company purchased a majority share, and has since bought out every minority shareholder except for Tribune Co., which maintains a 31% share of the estimated $1 billion channel.<ref>Monk, Dan. Business Courier of Cincinnati. "Tribune's Food Network stake has Scripps' belly growling" April 4, 2008. http://cincinnati.bizjournals.com/cincinnati/stories/2008/04/07/tidbits1.html</ref><ref>Owl Staff. Owl Beta. "A History of the Food Network" December 7, 2009. http://www.owl.com/article/2009/12/07/a-history-of-the-food-network</ref>&nbsp; Scripps Networks Interactive, a an offshoot of E.W. Scripps Co., now has control of the channel along with HGTV and several other home-centered networks, and broadcasts to 99 million television household nationwide.&nbsp; Globally, the Food Network has expanded well beyond this number, as they have begun to distribute to both the United Kingdom and Asia within the past year.<ref>Schroeder, Eric. Food Business News. "Food Network to launch in international markets" November 4, 2009. http://www.foodbusinessnews.net ''(Registration required to view entire article.)''</ref><br> <br />
<br />
The Food Network and connected HGTV have evolved considerably over the last decade to maintain consistently high Nielsen ratings in cable, while Food Network in particular has grown considerably in viewer base and popularity over the past five years.&nbsp; However, pricing is still being negotiated for the worth of these growing channels, and controversy has arisen as a result, particularly after New York's Cablevision dropped the Food Network in a dipute last year over the channel's current price of 25 cents per subscriber, which Scripps officials find to be an undervalued price.<ref>Scripp's Network. "Food Network, HGTV Enlist Viewers' Help To Keep Popular Lifestyle Networks on Cablevision" January 1, 2010. http://www.scrippsnetworks.com/newsitem.aspx?id=391</ref> <br />
<br />
<br> <br />
<br />
= '''Economic Evolution Under Providence and Scripps'''<br> =<br />
<br />
Early on, the subject matter now covered under the cable umbrella of Scripps Networks Interactive was aired on PBS.&nbsp; This included cooking shows like ''The French Chef ''with Julia Child and ''The Frugal Gourmet'', as well as home, gardening and do-it-yourself programs like ''The New Yankee Workshop ''and ''This Old House.''&nbsp; The popularity of these shows caught the attention of the Providence Journal Company, which pitched the initial idea for a cable food channel.&nbsp; Interest was immediate, as producers noted that such shows were inexpensive to produce and ripe for product placement, as 45 of the 100 top U.S. advertisers at the time were food-related.<ref>Ketchum, Cheri. "Tunnel Vision and Food." Ed. Sarah Banet-Weiser, Cynthia Chris, and Anthony Freitas. Cable Visions: Television beyond Broadcasting. New York, NY: New York UP, 2007. 162+. Print.</ref><br><br />
<br />
Providence effectively used synergy within their own corporate network to boost the Food Network in its early days.&nbsp; They gathered investors from among a handful of its own media holdings (including the then-dubbed Scripps-Howard Inc.) that were endowed enough to wait several years on initial investment return, and then used its own cable system Colony Communication to distribute.&nbsp; As an early strategy, Colony leveraged the Food Network into American householods by offering the channel for free to any cable system that would carry it to 80% of its subscribers.<ref>Stern, Christopher. Broadcasting &amp; Cable 123 no. 23. "Television Food Network Develops Strategy for Wider Carriage" June 7, 1993. 50. Print.</ref>&nbsp; Scripps used a similar tactic of synergy after it bought the Food Network in 1997, using its own ten TV broadcast stations to reach 10% of the national market, and then bartering offerings of the newly purchased HGTV for Food Network slots on another 54 stations.<ref>Ketchum, Ibid.</ref>&nbsp; Since then, 90% of the Food Network's programming has been done under the Scripps corporate umbrella, while Scripps' has maintained diverse holdings in retail markets, including its various other "lifestyle" channels and websites, which all advertise for each other.&nbsp; Thus this example of corporate synergy has been rewarded with ever-growing profits since the early 2000's.<ref>Ketchum, Ibid.</ref><br><br />
<br />
With early success of "Emeril," the Food Network began to focus its target audience away from exclusively women and more toward young people and males.&nbsp; Shows like ''Kitchen Confidential'' appeared to appear to an edgier, more youthful audience with more "personality-driven" rather than "cuisine-driven" shows.<br />
<br />
Scripps Interactive’s motif focuses largely on lifestyle-applicable content with emphasis on daily living, Food Network falling into their Lifestyle Media portfolio, along with TV channels HGTV, DIY Network, Cooking Channel, and Travel Channel.&nbsp; In addition, The Food Network has expanded to provide online and print accompaniments through foodnetwork.com and Food Network Magazine.&nbsp; Further partnerships include purchasing featured kitchen utensils etc. on websites affiliated with the Scripps ownership, such as BizRate and Shopzilla.<ref>Food Network "About" Page. http://www.FoodNetwork.com/home/about-foodnetworkcom/index.html</ref>&nbsp; The Food Network brand as defined by SNI hopes to “connect power and joy to food… to [be a leader] in teaching, inspiring, and empowering through its talent and expertise.” “The network is committed to exploring new and different ways to approach food - through pop culture, competition, adventure, and travel – while also expanding its repertoire of technique-based information.”<ref>Scripps Network. Our Brands - Food Network. "Background and Distinctions" http://www.scrippsnetworksinteractive.com/our-brands/food-network</ref> <br><br />
<br />
<br><br />
<br />
It has also developed a videogame for Wii,<ref>Nelson, Randy. Joystiq. "Food Network: Cook or Be Cooked" April 30, 2009. http://www.joystiq.com/2009/04/30/joystiq-impressions-food-network-cook-or-be-cooked/</ref> <br> <br />
<br />
<br><br />
<br />
= '''Advertising '''<br> =<br />
<br />
<br>Tribune Company holds investment in the Food Network as well. Tribune looks for equities that have promising futures in media future, and those that expand their business into new areas (http://www.tribune.com/about/values.html). The Food Network has indeed filled these requirements. Its headquarters are stationed in New York City and offices are located in various cities scattered across the country, Atlanta, Los Angeles, Chicago, Detroit and Knoxville (http://www.FoodNetwork.com/home/about-foodnetworkcom/index.html). International audiences can view the Food Network as well screening in countries including Canada, Australia, Korea, Thailand, Singapore, the Philippines, Monaco, Andorra, Africa, France, and the French-speaking territories in the Caribbean and Polynesia (http://www.FoodNetwork.com/home/about-foodnetworkcom/index.html). <br>Via these two corporations, the Food Network is distributed to more than 96 million households, while its website is hit over seven million times per month (http://www.FoodNetwork.com/home/about-foodnetworkcom/index.html). <br>In these homes, the Food Network is programmed in two segments: daytime coverage entitled “Food in the Kitchen”, and nighttime coverage known cleverly as “Food Network Nighttime”. Daytime shows usually focus on instructional cooking programs, while nighttime features the entertainment, competitive, reality shows. Both areas of programming fill the informative lifestyle arena, and the exciting entertainment sphere. In this way, the Food Network ensures its longevity in its audience’s interest by providing both the practical and the fantastical aspects of good television. <br><br></div>Kenneth Grindehttps://mediawiki.middlebury.edu/FMMC0104/index.php?title=Food_Network&diff=367Food Network2010-10-08T01:11:37Z<p>Kenneth Grinde: </p>
<hr />
<div>= <span style="font-weight: bold;">Conception and Development</span><br> =<br />
<br />
The Food Network (legally the Television Food Network, GP) was launched on Thanksgiving weekend 1993 in New York, NY as a channel that specialized in programs about cooking, hospitality, food, restaurants, and general kitchen culture. In 1996, it was purchased by the A.H. Belo Corporatio, <br />
<br />
In 1997, the E.W. Scripps Company purchased a majority share, and has since bought out every minority shareholder except for Tribune Co., which maintains a 31% share of the estimated $1 billion channel.<ref>Monk, Dan. Business Courier of Cincinnati. "Tribune's Food Network stake has Scripps' belly growling" April 4, 2008. http://cincinnati.bizjournals.com/cincinnati/stories/2008/04/07/tidbits1.html</ref><ref>Owl Staff. Owl Beta. "A History of the Food Network" December 7, 2009. http://www.owl.com/article/2009/12/07/a-history-of-the-food-network</ref>&nbsp; Scripps Networks Interactive, a an offshoot of E.W. Scripps Co., now has control of the channel along with HGTV and several other home-centered networks, and broadcasts to 99 million television household worldwide.&nbsp; This number is expected to rise, however, since Food Network has expanded to both the United Kingdom and Asia within the past year.<ref>Schroeder, Eric. Food Business News. "Food Network to launch in international markets" November 4, 2009. http://www.foodbusinessnews.net ''(Registration required to view entire article.)''</ref><br> <br />
<br />
The Food Network and connected HGTV have evolved considerably over the last decade to maintain consistently high Nielsen ratings in cable, while Food Network in particular has grown considerably in viewer base and popularity over the past five years.&nbsp; However, pricing is still being negotiated for the worth of these growing channels, and controversy has arisen as a result, particularly after New York's Cablevision dropped the Food Network in a dipute last year over the channel's current price of 25 cents per subscriber, which Scripp's officials find to be an undervalued price.<ref>Scripp's Network. "Food Network, HGTV Enlist Viewers' Help To Keep Popular Lifestyle Networks on Cablevision" January 1, 2010. http://www.scrippsnetworks.com/newsitem.aspx?id=391</ref> <br />
<br />
Currently Food Network is expanding to include a website, a magazine, and a videogame for Wii,<ref>Nelson, Randy. Joystiq. "Food Network: Cook or Be Cooked" April 30, 2009. http://www.joystiq.com/2009/04/30/joystiq-impressions-food-network-cook-or-be-cooked/</ref> where viewers can buy merchandise or else more intereactively interface with the Food Network brand.<br><br />
<br />
<br><br />
<br />
= '''Ownership and Food Network Brand'''<br> =<br />
<br />
Scripps Interactive’s motif focuses largely on lifestyle-applicable content, Food Network falling into their Lifestyle Media portfolio, along with TV channels HGTV, DIY Network, Cooking Channel, and Travel Channel.&nbsp; With emphasis on daily living, SNI provides online and print accompaniments to the Food Network as well, through foodnetwork.com and Food Network Magazine. Further partnerships include purchasing featured kitchen utensils etc. on websites affiliated with the Scripps ownership, such as BizRate and Shopzilla (http://www.FoodNetwork.com/home/about-foodnetworkcom/index.html). The Food Network as defined by SNI hopes to “connect power and joy to food… to [be a leader] in teaching, inspiring, and empowering through its talent and expertise.” “The network is committed to exploring new and different ways to approach food - through pop culture, competition, adventure, and travel – while also expanding its repertoire of technique-based information” (http://www.scrippsnetworksinteractive.com/our-brands/food-network). This plays into the overarching theme of relating to the everyday life while also providing the entertainment and risk excitement as well. <br><br />
<br />
<br>Tribune Company holds investment in the Food Network as well. Tribune looks for equities that have promising futures in media future, and those that expand their business into new areas (http://www.tribune.com/about/values.html). The Food Network has indeed filled these requirements. Its headquarters are stationed in New York City and offices are located in various cities scattered across the country, Atlanta, Los Angeles, Chicago, Detroit and Knoxville (http://www.FoodNetwork.com/home/about-foodnetworkcom/index.html). International audiences can view the Food Network as well screening in countries including Canada, Australia, Korea, Thailand, Singapore, the Philippines, Monaco, Andorra, Africa, France, and the French-speaking territories in the Caribbean and Polynesia (http://www.FoodNetwork.com/home/about-foodnetworkcom/index.html). <br>Via these two corporations, the Food Network is distributed to more than 96 million households, while its website is hit over seven million times per month (http://www.FoodNetwork.com/home/about-foodnetworkcom/index.html). <br>In these homes, the Food Network is programmed in two segments: daytime coverage entitled “Food in the Kitchen”, and nighttime coverage known cleverly as “Food Network Nighttime”. Daytime shows usually focus on instructional cooking programs, while nighttime features the entertainment, competitive, reality shows. Both areas of programming fill the informative lifestyle arena, and the exciting entertainment sphere. In this way, the Food Network ensures its longevity in its audience’s interest by providing both the practical and the fantastical aspects of good television. <br><br></div>Kenneth Grindehttps://mediawiki.middlebury.edu/FMMC0104/index.php?title=Food_Network&diff=361Food Network2010-10-08T00:42:05Z<p>Kenneth Grinde: </p>
<hr />
<div>= <u>'''History and Ownership'''</u><br> =<br />
<br />
The Food Network (legally the Television Food Network, GP) was launched on Thanksgiving weekend 1993 in New York, NY as a channel that specialized in programs about cooking, hospitality, food, restaurants, and general kitchen culture. In 1996, it was purchased by the A.H. Belo Corporatio, <br />
<br />
In 1997, the E.W. Scripps Company purchased a majority share, and has since bought out every minority shareholder except for Tribune Co., which maintains a 31% share of the estimated $1 billion channel.<ref>Monk, Dan. Business Courier of Cincinnati. "Tribune's Food Network stake has Scripps' belly growling" April 4, 2008. http://cincinnati.bizjournals.com/cincinnati/stories/2008/04/07/tidbits1.html</ref><ref>Owl Staff. Owl Beta. "A History of the Food Network" December 7, 2009. http://www.owl.com/article/2009/12/07/a-history-of-the-food-network</ref>&nbsp; Scripps Networks Interactive, a an offshoot of E.W. Scripps Co., now has control of the channel along with HGTV and several other home-centered networks, and broadcasts to 99 million television household worldwide.&nbsp; This number is expected to rise, however, since Food Network has expanded to both the United Kingdom and Asia within the past year.<ref>Schroeder, Eric. Food Business News. "Food Network to launch in international markets" November 4, 2009. http://www.foodbusinessnews.net ''(Registration required to view entire article.)''</ref><br> <br />
<br />
The Food Network and connected HGTV have evolved considerably over the last decade to maintain consistently high Nielsen ratings in cable, while Food Network in particular has grown considerably in viewer base and popularity over the past five years.&nbsp; However, pricing is still being negotiated for the worth of these growing channels, and controversy has arisen as a result, particularly after New York's Cablevision dropped the Food Network in a dipute last year over the channels currently undervalued price of 25 cents per subscriber.<ref>Scripp's Network. "Food Network, HGTV Enlist Viewers' Help To Keep Popular Lifestyle Networks on Cablevision" January 1, 2010. http://www.scrippsnetworks.com/newsitem.aspx?id=391</ref><br />
<br />
Currently Food Network is expanding to include a website, a magazine, and a videogame for Wii,<ref>Nelson, Randy. Joystiq. "Food Network: Cook or Be Cooked" April 30, 2009. http://www.joystiq.com/2009/04/30/joystiq-impressions-food-network-cook-or-be-cooked/</ref> where viewers can buy merchandise or else more intereactively interface with the Food Network brand.<br></div>Kenneth Grindehttps://mediawiki.middlebury.edu/FMMC0104/index.php?title=Food_Network&diff=358Food Network2010-10-08T00:24:22Z<p>Kenneth Grinde: </p>
<hr />
<div>= <u>'''History and Ownership'''</u><br> =<br />
<br />
The Food Network (legally the Television Food Network, GP) was launched on Thanksgiving weekend 1993 in New York, NY as a channel that specialized in programs about cooking, hospitality, food, restaurants, and general kitchen culture. In 1996, it was purchased by the A.H. Belo Corporatio, <br />
<br />
In 1997, the E.W. Scripps Company purchased a majority share, and has since bought out every minority shareholder except for Tribune Co., which maintains a 31% share of the estimated $1 billion channel.<ref>Monk, Dan. Business Courier of Cincinnati. "Tribune's Food Network stake has Scripps' belly growling" April 4, 2008. http://cincinnati.bizjournals.com/cincinnati/stories/2008/04/07/tidbits1.html</ref><ref>Owl Staff. Owl Beta. "A History of the Food Network" December 7, 2009. http://www.owl.com/article/2009/12/07/a-history-of-the-food-network</ref>&nbsp; Scripps Networks Interactive, a an offshoot of E.W. Scripps Co., now has control of the channel along with HGTV and several other home-centered networks, and broadcasts to 99 million television household worldwide.&nbsp; This number is expected to rise, however, since Food Network has expanded to both the United Kingdom and Asia within the past year.<ref>Schroeder, Eric. Food Business News. "Food Network to launch in international markets" November 4, 2009. http://www.foodbusinessnews.net ''(Registration required to view entire article.)''</ref><br><br />
<br />
“Viewers love our talent and our shows, which is why Food Network and HGTV rank among the top networks in cable,” said Kenneth W. Lowe, chairman, president and chief executive officer of Scripps Networks Interactive. “But our valuable networks simply are not being compensated like top ten networks by Cablevision. The distribution rates Cablevision pays for Food and HGTV are among the lowest in the industry.” (http://www.scrippsnetworks.com/newsitem.aspx?id=391) <br />
<br />
Now Food Network is not only TV channel, but also a full-blown infrastructure for gourmets, housewives and everybody, who loves good food. It includes unique lifestyle network, website and magazine, where viewers can buy everything for cooking – from salt to “Candy Apple Artisan Design Stand Mixer” (http://www.foodnetworkstore.com/p-302895-4294900080-KitchenAid-5-qt-Stand-Mixer-Bonus- Attachment_KitchenAid-Candy-Apple-Artisan-Design-Stand-Mixer.aspx)<br></div>Kenneth Grindehttps://mediawiki.middlebury.edu/FMMC0104/index.php?title=Food_Network&diff=354Food Network2010-10-08T00:19:18Z<p>Kenneth Grinde: </p>
<hr />
<div>= <u>'''History and Ownership'''</u><br> =<br />
<br />
The Food Network (legally the Television Food Network, GP) was launched on Thanksgiving weekend 1993 in New York, NY as a channel that specialized in programs about cooking, hospitality, food, restaurants, and general kitchen culture. In 1996, it was purchased by the A.H. Belo Corporatio, <br />
<br />
In 1997, the E.W. Scripps Company purchased a majority share, and has since bought out every minority shareholder except for Tribune Co., which maintains a 31% share of the estimated $1 billion channel.<ref>Monk, Dan. Business Courier of Cincinnati. "Tribune's Food Network stake has Scripps' belly growling" April 4, 2008. http://cincinnati.bizjournals.com/cincinnati/stories/2008/04/07/tidbits1.html</ref><ref>Owl Staff. Owl Beta. "A History of the Food Network" December 7, 2009. http://www.owl.com/article/2009/12/07/a-history-of-the-food-network</ref>&nbsp; (http://www.owl.com/article/2009/12/07/a-history-of-the-food-network) <br />
<br />
Scripps acquired or launched additional lifestyle television networks, because of popularity of HGTV. In 1997 Food Network was called into the fold and is now in more than 99 million U.S. television households. <br />
<br />
“Viewers love our talent and our shows, which is why Food Network and HGTV rank among the top networks in cable,” said Kenneth W. Lowe, chairman, president and chief executive officer of Scripps Networks Interactive. “But our valuable networks simply are not being compensated like top ten networks by Cablevision. The distribution rates Cablevision pays for Food and HGTV are among the lowest in the industry.” (http://www.scrippsnetworks.com/newsitem.aspx?id=391) <br />
<br />
Now Food Network is not only TV channel, but also a full-blown infrastructure for gourmets, housewives and everybody, who loves good food. It includes unique lifestyle network, website and magazine, where viewers can buy everything for cooking – from salt to “Candy Apple Artisan Design Stand Mixer” (http://www.foodnetworkstore.com/p-302895-4294900080-KitchenAid-5-qt-Stand-Mixer-Bonus- Attachment_KitchenAid-Candy-Apple-Artisan-Design-Stand-Mixer.aspx)<br></div>Kenneth Grindehttps://mediawiki.middlebury.edu/FMMC0104/index.php?title=Food_Network&diff=310Food Network2010-10-07T20:24:31Z<p>Kenneth Grinde: New page: = <u>'''History and Ownership'''</u><br> = The Food Network (legally the Television Food Network, GP) was launched in 1993 in New York, NY as a channel that specialized in programs about ...</p>
<hr />
<div>= <u>'''History and Ownership'''</u><br> =<br />
<br />
The Food Network (legally the Television Food Network, GP) was launched in 1993 in New York, NY as a channel that specialized in programs about cooking, hospitality, food, restaurants, and general kitchen culture. (http://www.life123.com/arts-culture/television/food-network/food-network-tv.shtml)<br />
<br />
“In 1996, the network was sold to Belo Productions, Inc., a division of the A.H. Belo Corporation. It waslater resold to E.W. Scripps Company. Today, the network is a part of Scripps Networks Interactive, an offshoot of the E.W. Scripps parent company.” (http://www.owl.com/article/2009/12/07/a-history-of-the-food-network)<br />
<br />
Scripps acquired or launched additional lifestyle television networks, because of popularity of HGTV. In 1997 Food Network was called into the fold and is now in more than 99 million U.S. television households.<br />
<br />
“Viewers love our talent and our shows, which is why Food Network and HGTV rank among the top networks in cable,” said Kenneth W. Lowe, chairman, president and chief executive officer of Scripps Networks Interactive. “But our valuable networks simply are not being compensated like top ten networks by Cablevision. The distribution rates Cablevision pays for Food and HGTV are among the lowest in the industry.” (http://www.scrippsnetworks.com/newsitem.aspx?id=391)<br />
<br />
Now Food Network is not only TV channel, but also a full-blown infrastructure for gourmets, housewives and everybody, who loves good food. It includes unique lifestyle network, website and magazine, where viewers can buy everything for cooking – from salt to “Candy Apple Artisan Design Stand Mixer” (http://www.foodnetworkstore.com/p-302895-4294900080-KitchenAid-5-qt-Stand-Mixer-Bonus- Attachment_KitchenAid-Candy-Apple-Artisan-Design-Stand-Mixer.aspx)<br></div>Kenneth Grindehttps://mediawiki.middlebury.edu/FMMC0104/index.php?title=Group_Projects&diff=52Group Projects2010-09-17T16:13:38Z<p>Kenneth Grinde: </p>
<hr />
<div>This semester-long assignment will focus on applying course concepts to a specific television channel. Each group will select a case study from the list below, and collaborate on three reports analyzing the channel or network. All reports should be between 1,000-1,500 words in length, featuring clear writing and effective source citation. The reports will all be publicly posted on the channel or network's page on this wiki, as linked below. <br />
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== Groups ==<br />
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''Groups are categorized by discussion section (X is 9:05, Y is 10:10, Z is 11:15):'' <br />
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X1 - Alex Abarbanel-Grossman / Darkowaa Adu-Kofi / Tara Quinn <br />
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X2 - Talel Ben Jemia / Willie Gevertz / Alice Lin / Alison Siegel <br />
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X3 - Mathieu Castonguay / Giao Dang / Ted Hall / Yuko Teramae <br />
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X4 - Jeff Haswell / Robbie MacDonald / Angie Paulino <br />
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X5 - Ben Kramer / Diana Rodriguez / Matt Yaggy <br />
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<br> Y1 - Lucas Alvarez / Preethi Mangar / Peter DiPrinzio <br />
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Y2 - Lara Andrade / Adam Benay / Michael Crittell <br />
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Y3 - Erin Fuller / Hunter Nolan / Elisabeth Seite <br />
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Y4 - Laura Irei / Amelia Noble / Jack Roberts <br />
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Y5 - Jessie Reniere / Santana Snyder / Dane Steel <br />
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<br> <br />
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Z1 - Tom Califra / Dani Duggan / Marti Drolet / Liz Gay <br />
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Z2 - Kristoffer Falcones / Brendan Mahoney / Anna Mackey <br />
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Z3 - Ken Grinde / Jenna Meyer / Marina Yakimenko <br />
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Z4 - Jake Herman / Khando Kyi /Tyler Sandoval <br />
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Z5 - Ben Johnston / Redwan Rokon / Laura Noorani <br />
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== Case Studies ==<br />
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''Each group should contact each other by email or in-class, and choose one of these channels or networks to serve as their case study. Claim the channel/network by editing this page and typing your group's code next to the title:'' <br />
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[[ABC Family|&nbsp;ABC Family]] <br />
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[[AMC]] <br> <br />
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[[Animal Planet]] <br />
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[[BBC America]] - Z5 <br />
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[[BET]] <br />
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[[Bravo]] <br />
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[[Cartoon Network]]&nbsp; - Z2<br> <br />
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[[CNBC]] <br />
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[[CNN]] <br />
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[[Comedy Central]]&nbsp;&nbsp;-&nbsp;x2 <br />
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[[CSPAN]]&nbsp; <br />
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[[Discovery Channel]]&nbsp; Y3 <br />
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[[Disney Channel]] - X4 <br />
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[[E!]]&nbsp;- Y4 <br />
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[[ESPN]]&nbsp;-z1<br> <br />
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[[Food Network]] <br> Z3<br />
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[[Fox News]] <br />
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[[FX]]&nbsp; - X5 <br />
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[[G4]] <br />
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[[HBO]]&nbsp; Y2 <br />
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[[HDNet]] <br />
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[[IFC]] <br />
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[[Lifetime]] <br />
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[[Logo]] <br />
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[[MSNBC]] <br />
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[[MTV]] <br />
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[[National Geographic]] <br />
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[[NFL Network]] <br />
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[[Nickelodeon]] <br />
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[[Oxygen]] <br />
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[[Showtime]] <br />
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[[Spike TV]] <br />
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[[Starz]] <br />
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[[Sundance Channel]] <br />
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[[SyFy]] <br />
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[[TBS]] <br />
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[[Telemundo]] <br />
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[[TLC]] <br />
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[[TNT]] <br />
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[[TV Land]] <br />
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[[Univision]] <br />
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[[USA]] <br />
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[[VH1]] <br> <br />
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<br><br />
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== Assignments<br> ==<br />
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=== Report #1: Industrial Analysis ===<br />
<br />
The first report, due by class on October 8, is a discussion of how your channel fits into the industrial context of commercial television. The goal is to create a profile of the channel that highlights the various ways it works within the facets of the television industry that we've discussed in class. You should offer a brief history of the channel to provide some context as to how it emerged into what it is today, but your discussion should focus on the contemporary situation. Aspects of the industry that you might cover include: ownership and conglomeration; specific partnerships with other companies; roles in production / distribution / transmission; branding strategies; specific target audience(s); scheduling and promotional techniques; signature programming and genre trends; advertising strategies; and related channels (like with ESPN / ESPN 2 for instance). While you don't need to touch on every one of these aspects, you should be sure to address the key elements that distinguish this case study, providing a strong overview for understanding how this channel fits into the contemporary teleivsion industry.<br> <br />
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=== Report #2: Textual Analysis ===<br />
<br />
The second report, due by class on November 5, is a discussion of two different programs airing on your channel from 2009. You should pick two distinctly different programs in terms of genre, style, tone, production method, or target audience. The selected programs should be originally created for the channel, not a rerun or import. For each program, your job is to analyze how its form and content fit with the industrial strategies and contexts you discovered in the first report. How does it construct its target audience? How does the program and its cultural meanings fit within the channel's brand? How might the production history of the show connect with its ownership structure? How does the program's scheduling connect with the channel's larger strategies? Ultimately, the goal is to provide clear and specific insights into how the meanings offered by these programs are connected to the industrial systems that produce and distribute them. The in-class presentation should focus on only one of your selected programs. <br />
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=== Report #3: Audience &amp; Online Analysis ===<br />
<br />
The third report, due by class on November 19, should look how viewers engage with the channel online. Profile what type of online presence the channel has, considering the availability of programming on their own site and/or others, the opportunities for viewers to participate in the channel's content and brand, what type of online advertising they feature, and how all of these elements tie back to the broader industrial profile you have written about the channel. Choose at least one active discussion about the channel's programming or news and analyze how fans seem to view the channel - is there hostility to decisions or practices, or do fans seem quite supportive of the channel, and why? Ideally, you should compare the discussions occurring on the channel's own site versus those on other fan sites (either around a specific program or a broader TV site like [http://televisionwithoutpity.com Television Without Pity]). <br />
<br />
The final versions of all three reports are due by class on December 3. You should be sure that references are consistent and clear, that there are appropriate subheadings to navigate the three reports, and that you have proofread and edited the entire report.</div>Kenneth Grinde