CABLE NEWS NETWORK:CNN
1. History
2. Functioning: Production, Distribution & Transmission
CNN: Cable News Network is owned by its parent company, Time Warner. Along with its global headquarter, CNN Center, in Atlanta (Georgia), there are numerous CNN bureaus across the world: CNN International, CNN Arabic, CNN Chile, CNN Español, HLN in Asia Pacific, CNN Turk and etc.
CNN broadcasts its news coverage and other shows via cable, satellite and telecommunication. CNN is the first news corporate to offer online news service, CNN.com, in 1995.[1] Today, CNN.com is ranked No.1 among the news websites with 38.7 million users in March (National Journal). As a part of a recent improvement in its online service, CNN.com launched iPhone application that offer live news videos. In a data collected from Nielsen’s Mobile MediaView in February, CNN is said to have 14.8 million unique visitors to its mobile site in February and CNN Digital beats its closest rival, Yahoo News, by 174 percent. CNN Digital has topped the news and current events category for 38 consecutive months. (National Journal).
Beside CNN.com, CNN reaches its audiences via its other widely available services: CNN Airport Network, CNN Newsource, CNN Radio, CNN Mobile, and CNNMoney.com, CNN/U.S. and HLN. Although CNN has strong viewership for its news coverage, it has been doing very poorly with its prime-time programs. It received low ratings for the past few years and still the rating is low compared to its rivals MSNBC and Fox News. It earns only about 10% of its revenue from its prime-time shows and the rest 90% come from its non-prime-time programming on the network and on the above mentioned CNN-branded news and information platforms (National Journal).
3. Branding Strategies/ Reaching Audiences
References:
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Away From Prime Time, CNN Thrives. (National Journal, May 21,2010)