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(Branding Strategies)
(CN Real)
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==Signature Programming ==
 
==Signature Programming ==
  
=== CN Real ===
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=== CN Real ===
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In 2009, Cartoon Network launched a sub-brand called CN Real, an umbrella term for its new, original live action programming, which includes both scripted and reality show programs aimed to appeal at the younger audience of Cartoon Network. ''Unnatural History'' and ''Tower Prep'' are two scripted, hour long dramas, while ''Destroy Build Destroy ''and ''Dude, What Would Happen ''are structured similarly to popular American reality shows, while CN Real's newest show, ''Hole in the Wall ''is based off the Japanese Game show ''Nōkabe.    ''
  
 
=== Adult Swim  ===
 
=== Adult Swim  ===

Revision as of 20:17, 7 October 2010

Cartoon Network Fall 2010 Kristoffer Falcones, Anna Mackey, Brendan Mahoney,


History

Signature Programming

Partnership

Boomerang

Cartoon Network started as a channel to broadcast cartoons from the MGM and Hanna Barbera libraries, but as the channel has matured and started to produce its own content, these programs are shown less frequently.  To overcome this, Turner created a Cartoon Network sister channel: Boomerang.  Boomerang is a continuation of Cartoon Network's original function.

Williams Street Productions

Production, Distribution, Transmission

Audiences

Branding Strategies

Signature Programming

CN Real

In 2009, Cartoon Network launched a sub-brand called CN Real, an umbrella term for its new, original live action programming, which includes both scripted and reality show programs aimed to appeal at the younger audience of Cartoon Network. Unnatural History and Tower Prep are two scripted, hour long dramas, while Destroy Build Destroy and Dude, What Would Happen are structured similarly to popular American reality shows, while CN Real's newest show, Hole in the Wall is based off the Japanese Game show Nōkabe.    

Adult Swim

Cartoon Network is an interesting cable channel in that it is essentially two different channels, depending on the time of day. At 10:00 pm, the network radically changes its programming.  This overnight block, called Adult Swim, is aimed at an older demographic.  Like Cartoon Network, almost all of the programs are cartoons, but purposefully avoid the mainstream.  Adult Swim has carved out a niche for itself in late night cable with cult cartoons like Aqua Teen Hunger Force, The Venture Bros, Space Ghost Coast to Coast (a parody of late night talk shows), and Robot Chicken.


Aqua Teen Hunger Force, one of Adult Swim's signature programs, gained significant press surrounding a guerrilla marketing campaign that was misconstrued as a bomb threat in Boston.  The campaign involved LED light up placards placed in metropolitan areas depicting one of the minor characters of ATHF giving the finger.