Cartoon Network Fall 2010 Kristoffer Falcones, Anna Mackey, Brendan Mahoney,
History
Signature Programming
Partnership
Boomerang
Williams Street Productions
Production, Distribution, Transmission
Audiences
Branding Strategies
Adult Swim
Cartoon Network is an interesting cable channel in that it is essentially two different channels, depending on the time of day. At 10:00 pm, the network radically changes its programming. This overnight block, called Adult Swim, is aimed at an older demographic. Like Cartoon Network, almost all of the programs are cartoons, but purposefully avoid the mainstream. Adult Swim has carved out a niche for itself in late night cable with cult cartoons like Aqua Teen Hunger Force, The Venture Bros, Space Ghost Coast to Coast (a parody of late night talk shows), and Robot Chicken.
Aqua Teen Hunger Force, one of Adult Swim's signature programs, gained significant press surrounding a guerrilla marketing campaign that was misconstrued as a bomb threat in Boston. The campaign involved LED light up placards placed in metropolitan areas depicting one of the minor characters of ATHF giving the finger.