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Cartoon Network Fall 2010 Kristoffer Falcones, Anna Mackey, Brendan Mahoney,


Signature Programming



Williams Street Productions

Production, Distribution, Transmission


Branding Strategies

Adult Swim

Cartoon Network is an interesting cable channel in that it is essentially two different channels, depending on the time of day. At 10:00 pm, the network radically changes its programming.  This overnight block, called Adult Swim, is aimed at an older demographic.  Like Cartoon Network, almost all of the programs are cartoons, but purposefully avoid the mainstream.  Adult Swim has carved out a niche for itself in late night cable with cult cartoons like Aqua Teen Hunger Force, The Venture Bros, Space Ghost Coast to Coast (a parody of late night talk shows), and Robot Chicken.