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Cartoon Network Fall 2010 Kristoffer Falcones, Anna Mackey, Brendan Mahoney,


Signature Programming



While Cartoon Network started as a channel to broadcast cartoons from the MGM and Hanna Barbera libraries, ass the channel matured and started to produce original content, however, these programs were shown less and less frequently.  To remedy this, Turner Broadcasting created Boomerang in April of 2000.  Boomerang, a sister channel of Cartoon Network, is a continuation of the channel's original mission and a home for classic cartoons like Tom and Jerry, The Jetsons, and The Flintstones.  

Williams Street Productions

Production, Distribution, Transmission


Branding Strategies

Signature Programming

CN Real

In 2009, Cartoon Network launched a sub-brand called CN Real, an umbrella term for its new, original live action programming, which includes both scripted and reality show programs aimed to appeal at the younger audience of Cartoon Network. Unnatural History and Tower Prep are two scripted, hour long dramas, while Destroy Build Destroy and Dude, What Would Happen are structured similarly to popular American reality shows, while CN Real's newest show, Hole in the Wall is based off the Japanese Game show Nōkabe.    

Adult Swim

Cartoon Network is an interesting cable channel in that it is essentially two different channels, depending on the time of day. At 10:00 pm, the network radically changes its programming.  This overnight block, called Adult Swim, is aimed at an older demographic.  Like Cartoon Network, almost all of the programs are cartoons, but purposefully avoid the mainstream.  Adult Swim has carved out a niche for itself in late night cable with cult cartoons like Aqua Teen Hunger Force, The Venture Bros, Space Ghost Coast to Coast (a parody of late night talk shows), and Robot Chicken.

Aqua Teen Hunger Force, one of Adult Swim's signature programs, gained significant press surrounding a guerrilla marketing campaign that was misconstrued as a bomb threat in Boston.  The campaign involved LED light up placards placed in metropolitan areas depicting one of the minor characters of ATHF giving the finger.