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Comedy Central

History and Ownership

Marketing

Target Audiences

Comedy Central's targets audiences ranging from the ages of 18-49, highly concentrating on adults and men. Viewers are not distracted easily, ranking Comedy Central among the top cable networks in key demos where the viewers are "paying full attention” to its programs. [1]  

Advertising Strategies

Branding Strategies

Scheduling & Promotional Techniques

Signature Programing and General Trends

Current Programming

References

  1. "Comedy Central: Profile Data" Cable Television Advertising Bureau. Web. 4 Oct 2010. http://www.thecab.tv/php/networkprofiles/networkprofile10.php?type=network&ID=18