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Comedy Central
History and Ownership
Comedy Central was launched in April of 1991 following a merger between Time Warner and Viacom. The merger occurred when HBO, owned by Time Warner, combined its comedy channel with MTV Network's comedy channel "HA!".
Marketing
Target Audiences
Comedy Central's targets audiences ranging from the ages of 18-49, highly concentrating on adults and men. Viewers are not distracted easily, ranking Comedy Central among the top cable networks in key demos where the viewers are "paying full attention” to its programs. [1]
Advertising Strategies
Branding Strategies
Scheduling & Promotional Techniques
Signature Programing and General Trends
Current Programming
References
- ↑ "Comedy Central: Profile Data" Cable Television Advertising Bureau. Web. 4 Oct 2010. http://www.thecab.tv/php/networkprofiles/networkprofile10.php?type=network&ID=18