Showtime
Ownership and Conglomeration
Showtime is a subscription-based cable television network that is owned and operated by Showtime Networks, Inc (SNI). SNI was created in 1976, when Viacom, Inc decided to create its own subscription-based cable television network in the mold of Home Box Office. Showtime began airing on a few cable systems in California in 1976, and was launched nationally in 1978. [1]]
Partnerships with Other Companies
Roles in Production/ Distribution/ Transmission
Branding Strategies
Scheduling and Promotional Techniques
Signature Programming and Genre Trends
Advertising Strategies
Specific Target Audiences
Showtime targets a number of different audiences. It offers a wide variety of shows that appeal to many different demographics, although it does not supply much in the way of children's programming. For example, a typical Friday lineup.
7:15AM- Nursery University
An amusingly eye-opening documentary about the rabidly competitive lengths that parents on the Upper East Side of Manhattan will go to in an effort to secure the "right" (meaning prestigious and expensive) preschool for their children.
This show is clearly aimed at parents and is early enough for the average worker to watch before work.
Later on in the day,
12:00PM
Inside The NFL: 04 10-11
SHOWTIME Sports brings you the Emmy Award winning pro football analysis series. Host James Brown and acclaimed analysts Cris Collinsworth, Phil Simms and Warren Sapp break down every game, every breaking news story and break through the clutter of football highlight programs - new episodes every Wednesday at 9 PM ET/PT during the NFL season.
Definitely aimed at football watchers, probably a wide range of ages, but definitely males. It’s prepping for the big NFL weekend, and maybe analyzing the Thursday night games. This is a show that might be turned on at work, or during lunch hours.
And to end the day,
10:00PM
Halloween II (2009)
It's nearly Halloween again and the terrorized Laurie Strode awaits the dreaded return of her murderous brother Michael in this sequel remake starring Scout Taylor-Compton, Malcolm McDowell and Taylor Mane. This movie would appeal to an entirely different audience than the previous two shows. It is probably watched by a younger demographic, and lovers of horror, as opposed to football and reality TV.