From FYSE 1396: Digital Media Literacy
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LinkedIn is a large networking site that connects professionals from all over the world in one click. Linked-In was founded in 2002 by Reid Hoffman. It launched on May 2003 [1]. Since then, it has been growing in membership from many different countries and users all over the world. It is currently available in twenty languages: English, Czech, Danish, Dutch, French, German, Indonesian, Italian, Japanese, Korean, Malay, Norwegian, Polish, Portuguese, Romanian, Russian, Spanish, Swedish, Tagalog and Turkish [2]. This enables users to connect with each other in a variety of ways without a huge language barrier in navigation of the site. This platform also allows for its users to join professional groups or share valuable business information with other members as a feature. Users have the ability to upload a résumé, current working position, or current educational occupation.


Linked-In serves as a networking site which helps to connect people from different professional occupations and backgrounds. Basic membership is free. It builds a community of the business world where members can share and promote as well. The goal of the site is to allow registered members to establish and document networks of people they know and trust professionally [3]. Since its launch, LinkedIn has been picking up its name around the globe. Individuals and companies alike can use LinkedIn to retain various employee and alumni contacts. Even if a person retires or moves away to another career, they will still have contact.

Contacts have a job title below their names of the people that helps to confirm the identity of a person at a workplace. One feature that also makes LinkedIn an exciting place for the younger generation who would like to connect with professionals on jobs and advice. Employers are now currently using LinkedIn as a site for recruiting future employees as well. It serves as an all-in-one social media for people [4].