From FYSE 1396: Digital Media Literacy
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This is a decent overview of the site, but you need to expand on numerous points. Specifically, look more at the site's business model & use of paid ads, its interactivity & various platforms, and how it encourages certain uses of the web over others. Be careful of judging its userbase as "mindless," and instead explore why some choose to use it more impartially. --Jason Mittell 15:58, 13 November 2013 (EST)