ACRL-New England: Annual Conference 2008

Media & Popular Culture: Effects on Academic Libraries


This is a summary report of the Association of College & Research Libraries-New England (ACRL-NE) conference attended by: Richard Jenkins, Judy Watts, Joy Pile, Joe Antonioli, Jean Simmons, and Steve Bertolini. It was held at the University of Connecticut, Storrs, CT, on April 18, 2008.

Morning Session

  • Cyberculture, Academia, & the New Web Bryan Alexander, NITLE Director of Research

Abstract: More than a decade after the Web began, cyberculture develops rapidly,

offering new forms for communication and information. As the academy gradually extended itself into databases and course management systems, the world has populated diverse and booming social media networks. We will focus on two emergent areas, Web 2.0 and gaming, exploring their implications for higher education and emergent opportunities for teaching and learning. Networked pedagogy, information fluency, Library

2.0, citizen media and other topics will be raised.

  • The Library in the Academy: Where Are We Going, and How Will We Get There, and Who Cares? James G. Neal, V.P. for Information Services & University Librarian, Columbia University

Abstract: This presentation will seek to identify critical imperatives for academic library impact and relevance on campus, and in the wider teaching/learning and scholarly communities. The focus will be new roles and responsibilities, essential infrastructure and resource requirements, and fundamental partnerships and relationships.

  • Think Like a Media Mogul: Experiential Marketing for Academic Libraries Brian Mathews, User Experience Librarian, Georgia Tech

Abstract: To promote the library effectively you need to stop thinking like a librarian, and more like a media mogul. This talk will include ideas, experiments, and lessons learned in creating promotional campaigns for academic libraries. Topics will include: user segmentation, needs-states, workflow, social building blocks, and assessment. Discover tactics and techniques that you can use to transform your library into a experience.

  • Panel of Keynote Speakers: moderated by Linda Plunket, Head, Pickering Educational Resources Library School of Education, Boston University
  • ACRL-NE Annual Business Meeting
  • Poster Sessions

Afternoon Sessions

Three concurrent breakout sessions were available.

  • Panel Discussion on Digital Media Facilities & Collections
    • Media: Maintaining the Balance Julie DeCesare
    • Planning & Creating the Digital Media Design Studio at Northeastern University Libraries Debra H. Mandel
    • Opening Up Comprehensive Media to a Wider Student Population Steven Park
  • Collaborative Development of Visual Literacy Tools: Ian McDermott, Barbara Rockenbach, Danuta A. Nitecki

Abstract: Visual literacy remains an elusive topic for librarians, despite its prominence in museum literature and other academic disciplines. As part of the newly established Collaborative Learning Center in the Bass Library, a team of Yale librarians is collaborating with experts across the campus to create a toolset to support student and faculty development of visual literacy skills. These colleagues work in such departments as libraries, Center for Language Study, the Yale University Art Gallery, and the Instructional Technology Group. This team will present a summary of current literature, propose a working definition of Visual Literacy, describe the Center and process of collaborative development of an instructional toolset, and highlight three of the instructional settings used to design and assess the toolset. Discussion with the audience members will be welcome.

  • Do You Need a Videographer in Your Library? Nick Baker

Abstract: Can you use videos to reach out to your library patrons? Do you need a video specialist on staff? Nick Baker, creator of March of the Librarians and The L-Team, discusses how he got started making library videos, the reactions on campus, and his tips and tricks for making your own.

Speaker Information

Brief biographical information

Overall Impressions of the Conference

Richard: To me, Brian Mathews presented the best combination of enthusiasm, theory, and practical applications. His newly created job title/position of User Experience Librarian is allowing him to fully concentrate on how to make the Georgia Tech library more visible, engaging, and accessible for users. Brian is also the creator of Ubiquitous Librarian blog.