Avatar

From Media Technology and Culture Change
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An avatar is the digital representation of the player of a video game. A player interacts with the video game world by controlling the actions of his or her avatar. Although most users' avatars represent a human being, different games have a wide spectrum of freedom in choosing avatars. Some games, like Second Life, allow the user a wide range of options for avatars, while others, like Enter the Matrix, restrict the user to using a very specific avatar. The advantage of the former is that it allows users to interact on a higher level with the game world because they are more personally attached to their avatars. The Nintendo Wii has a new twist concerning Avatars. The system allows users to create their own profiles, design characters, and promote their status. Humorously, these Avatars are called "Mii's" - a play on the system name.