Difference between revisions of "Hot versus cool media"
From Media Technology and Culture Change
Jump to navigationJump to search| Line 1: | Line 1: | ||
| − | Media scholar [[Marshall]] | + | Media scholar [[Marshall McLuhan]] created two categories: hot vs. cool media. |
Hot media: media that engages one sense completely and demands very little [[interactivity|interaction]] on the part of the audience. Examples: Radio, film. | Hot media: media that engages one sense completely and demands very little [[interactivity|interaction]] on the part of the audience. Examples: Radio, film. | ||
Cool media: low-definition media that engages several senses less completey and that demands a great deal of interaction on the part of the audience. Eamples: TV, phone conversations, comic books. | Cool media: low-definition media that engages several senses less completey and that demands a great deal of interaction on the part of the audience. Eamples: TV, phone conversations, comic books. | ||
Revision as of 23:46, 14 May 2007
Media scholar Marshall McLuhan created two categories: hot vs. cool media.
Hot media: media that engages one sense completely and demands very little interaction on the part of the audience. Examples: Radio, film.
Cool media: low-definition media that engages several senses less completey and that demands a great deal of interaction on the part of the audience. Eamples: TV, phone conversations, comic books.
