Difference between revisions of "Hot versus cool media"

From Media Technology and Culture Change
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Hot media: media that engages one sense completely and demands very little [[interactivity|interaction]] on the part of the audience. Examples: Radio, film.
 
Hot media: media that engages one sense completely and demands very little [[interactivity|interaction]] on the part of the audience. Examples: Radio, film.
  
Cool media: low-definition media that engages several senses less completey and that demands a great deal of interaction on the part of the audience. Eamples: TV, phone conversations, comic books.
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Cool media: low-definition media that engages several senses less completey and that demands a great deal of interaction on the part of the audience. Examples: TV, phone conversations, [[''Understanding Comics''|comic books]].

Revision as of 13:30, 20 May 2007

Media scholar Marshall McLuhan created two categories: hot vs. cool media.

Hot media: media that engages one sense completely and demands very little interaction on the part of the audience. Examples: Radio, film.

Cool media: low-definition media that engages several senses less completey and that demands a great deal of interaction on the part of the audience. Examples: TV, phone conversations, comic books.