Difference between revisions of "Hot versus cool media"
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Hot media: media that engages one sense completely and demands very little [[interactivity|interaction]] on the part of the audience. Examples: Radio, film. | Hot media: media that engages one sense completely and demands very little [[interactivity|interaction]] on the part of the audience. Examples: Radio, film. | ||
| − | Cool media: low-definition media that engages several senses less completey and that demands a great deal of interaction on the part of the audience. Examples: TV, phone conversations, [[ | + | Cool media: low-definition media that engages several senses less completey and that demands a great deal of interaction on the part of the audience. Examples: TV, phone conversations, [[Understanding Comics|comic books]]. |
Revision as of 13:31, 20 May 2007
Media scholar Marshall McLuhan created two categories: hot vs. cool media.
Hot media: media that engages one sense completely and demands very little interaction on the part of the audience. Examples: Radio, film.
Cool media: low-definition media that engages several senses less completey and that demands a great deal of interaction on the part of the audience. Examples: TV, phone conversations, comic books.
