Hot versus cool media
From Media Technology and Culture Change
Revision as of 23:46, 14 May 2007 by Scott Bartlett (talk | contribs)
Media scholar Marshall McLuhan created two categories: hot vs. cool media.
Hot media: media that engages one sense completely and demands very little interaction on the part of the audience. Examples: Radio, film.
Cool media: low-definition media that engages several senses less completey and that demands a great deal of interaction on the part of the audience. Eamples: TV, phone conversations, comic books.
