Hot versus cool media
From Media Technology and Culture Change
Revision as of 22:28, 14 May 2007 by Astri von Arbin Ahlander (talk | contribs) (New page: Media scholar Marshal McLuhan created two categories: hot vs. cool media. Hot media: media that engages one sense completely and demands very little interaction on the part of the audien...)
Media scholar Marshal McLuhan created two categories: hot vs. cool media.
Hot media: media that engages one sense completely and demands very little interaction on the part of the audience. Examples: Radio, film.
Cool media: low-definition media that engages several senses less completey and that demands a great deal of interaction on the part of the audience. Eamples: TV, phone conversations, comic books.
