Hot versus cool media
From Media Technology and Culture Change
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Media scholar Marshall McLuhan created two categories: hot vs. cool media.
Hot media: media that engages one sense completely and demands very little interaction on the part of the audience. Examples: Radio, film.
Cool media: low-definition media that engages several senses less completey and that demands a great deal of interaction on the part of the audience. Examples: TV, phone conversations, comic books.
