Difference between revisions of "Institutional practices of media"

From Media Technology and Culture Change
(New page: Institutional practices of media refer to how television networks, advertisers, and FCC regulators all use technology to interact with society. For example, advertisers utilize all of the ...)
 
 
Line 1: Line 1:
Institutional practices of media refer to how television networks, advertisers, and FCC regulators all use technology to interact with society. For example, advertisers utilize all of the media in order to persuade audiences to buy their products (i.e. product placement in films and TV, commercials, internet pop-ups).
+
Institutional practices of media refer to how television networks, advertisers, and FCC regulators all use technology to [[interactivity|interact]] with society. For example, advertisers will utilize many different forms of media in an attempt to persuade audiences to buy their products (i.e. product placement in films and TV, commercials, internet pop-ups).

Latest revision as of 23:33, 21 May 2007

Institutional practices of media refer to how television networks, advertisers, and FCC regulators all use technology to interact with society. For example, advertisers will utilize many different forms of media in an attempt to persuade audiences to buy their products (i.e. product placement in films and TV, commercials, internet pop-ups).