Institutional practices of media
From Media Technology and Culture Change
Revision as of 23:33, 21 May 2007 by Scott Bartlett (talk | contribs)
Institutional practices of media refer to how television networks, advertisers, and FCC regulators all use technology to interact with society. For example, advertisers will utilize many different forms of media in an attempt to persuade audiences to buy their products (i.e. product placement in films and TV, commercials, internet pop-ups).