Ludology in game studies
Ludology in game studies is an idea introduced by Gonzalo Frasca in which entertainment and gaming is the principle motivation for video and computer games. Key ludologists include Frasca, Markku Eskelinien, Raine Koskimaa, Espen Aarseth, Stewart Moulthrop, and more. Ludologists do not believe the future of gaming to be in cyber drama or narrative games. Instead, these scholars see narrative stories and games as two separate structures meant for different purposes. Now that video games have taken on a recognized part of our environment there has been an increase in scholarly work which has spawned this argument between ludologist and narratologists.
(Waltrip-Fruin, Noah; Harrigan, Pat-Editors. First Person. Cambridge, Massachusettes: MIT Press, 2004.)