Media Literacy

Media literacy is the concept that in a technologically advanced society, one must understand many types of media in addition to the written word. Literacy, in this context, denotes the ability to understand and participate in the use of new media. Henry Jenkins argues that being literate in new media landscapes encourages skills such as play, performance, appropriation, multitasking, distributed cognition, collective intelligence, judgment, transmedia navigation, networking, and negotiation.