Medium content, grammar, and environment
Medium Content, Grammar, and Environment are three metaphors used by Joshua Meyrowitz to answer the basic question "What Are Media?"
Medium Content (or media as conduits) examines the notion that a medium delivers content and how audiences react to and perceive the content. For example, what social and political influence the perceptions of content? , How do certain audiences (different ages, races, ethnicities) respond to the same content? , and How accurately does content represent reality?.