Meta-media object

From Media Technology and Culture Change

A Meta-media object is a creation in a specific medium which utilizes the conventions of said medium to comment on itself. Meta-media objects usually provide some type of critical commentary concerning the conventions of the medium through which they are constructed. The work of the media theorist Marshall McLuhan may have inspired the creation of Meta-media objects. With the rise of the Web 2.0 and websites like YouTube, Machinima and Podcasts are two popular forms of Meta-media objects.