Participatory Culture is the idea that various peoples, societies, and cultures to interact with new media in a way that allows them both to add and take away information from this medium. The digital age allows the auteur to add content using use multi-media metaobjects including (hyper)text, images, video and audio in their interaction. The Web 2.0 is based off the concepts of Participatory culture and the sharing of information through wikis, RSS feeds, and blogs.
Television programming, advertisements, and film influence cultural content. Furthermore they are owned by multi-billion dollar companies whose obejective is to sell a product. Money being the driving force of the flow of culture leads to a restricted creative process. They also monopolise the content of the public domain. With the dawn of the internet in public hands has come the opening-up of proprietorship since it allows consumers to exchange material fluidly within seconds. Henry Jenkins, a pioneer in the study of digital culture, harks that the fluidity of content leads to competition because