Procedural rhetoric
From Media Technology and Culture Change
Revision as of 21:23, 5 May 2008 by Micaela Dominguez Prost (talk | contribs) (New page: Procedural Rhetoric is a concept developed by Ian Bogost in his book Persuasive Games: The expressive Power of videogames (MIT Press 2007). In his book, Bogost analyzes the histor...)
Procedural Rhetoric is a concept developed by Ian Bogost in his book Persuasive Games: The expressive Power of videogames (MIT Press 2007).
In his book, Bogost analyzes the history of rhetoric and arrives to the conclusion that videogames conform a new form of rhetoric, due to their representational mode of procedurality. He decides to call this new form of persuasion Procedural Rhetoric, and develops his argument by comparing videogames to the characteristics of computers and by analyzing the influence videogames can have on politics, advertising and education.
