Difference between revisions of "Synergy"
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Jump to navigationJump to search (New page: Synergy is based around the idea that because today's media is conglomerated, they are able to take one media franchise and apply it to other media industries. By fitting similar content ...) |
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| − | Synergy | + | The concept of Synergy dictates that the conglomeration of media production and distribution makes it profitable to develop a single media franchise over many distinct types of media. By fitting similar content to various types of media, synergy creates a trans-media or multi-media experience which may reach a broader range of fans or further entrench existing fans with a more immersive storyworld. |
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| + | An example of synergy can be found in the [[trans-media storytelling]] devices of the Matrix, which include films, games, comics, and animations. | ||
Latest revision as of 13:02, 21 May 2007
The concept of Synergy dictates that the conglomeration of media production and distribution makes it profitable to develop a single media franchise over many distinct types of media. By fitting similar content to various types of media, synergy creates a trans-media or multi-media experience which may reach a broader range of fans or further entrench existing fans with a more immersive storyworld.
An example of synergy can be found in the trans-media storytelling devices of the Matrix, which include films, games, comics, and animations.
