Synergy
From Media Technology and Culture Change
Jump to navigationJump to searchThe concept of Synergy dictates that the conglomeration of media production and distribution makes it profitable to develop a single media franchise over many distinct types of media. By fitting similar content to various types of media, synergy creates a trans-media or multi-media experience which may reach a broader range of fan types, or further entrench existing fans with a "deeper" media experience.
An example of synergy can be found in the trans-media storytelling devices of the Matrix, which include films, games, comics, and animations.