The Medium Is the Massage: An Inventory of Effects
From Media Technology and Culture Change
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The Medium is the Massage: An Inventory of Effects (1967) was written by Marshall McLuhan with the help of graphic designer Quentin Fiore. The Medium is the Massage is considered a foundational text within the study of media theory, discussing the effects of various media on the human sensorium. McLuhan argued that media are "extensions" of human senses, bodies and mind. Apparently the book was originally supposed to be titled "The medium is the Message", and the title that came out was the result of a printing error. However, McLuhan liked to play with different words, and use terms such as "massage" "mass age" "mess age" when talking about his theories, and the title of the book reflects this.
