The Medium Is the Massage: An Inventory of Effects
From Media Technology and Culture Change
Revision as of 11:32, 14 May 2008 by Evan Akashi (talk | contribs) (New page: '''''The Medium is the Massage: An Inventory of Effects''''' (1967) was written by Marshall McLuhan with the help of graphic designer Quentin Fiore. ''The Medium is the Massage'' is consi...)
The Medium is the Massage: An Inventory of Effects (1967) was written by Marshall McLuhan with the help of graphic designer Quentin Fiore. The Medium is the Massage is considered a foundational text within the study of media theory, discussing the effects of various media on the human sensorium. McLuhan argued that media are "extensions" of human senses, bodies and mind.
