The Medium Is the Massage: An Inventory of Effects

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The Medium is the Massage: An Inventory of Effects (1967) was written by Marshall McLuhan with the help of graphic designer Quentin Fiore. The Medium is the Massage is considered a foundational text within the study of media theory, discussing the effects of various media on the human sensorium. McLuhan argued that media are "extensions" of human senses, bodies and mind.