YouTube

From Media Technology and Culture Change

YouTube is a website which promotes the sharing of videos via the internet. The website was the brainchild of three former Pay-Pal employees and was purchased by Google for an astonishing 1.65 billion dollars in 2006 [1]. Non-registered members have the ability to view a plethora of videos, covering essentially every subject imaginable. Registered members (registration is free) have the ability to upload their own videos and make them available to the public. In this way, amateurs have the ability to gain viewership on a consistent basis with homemade works posted on YouTube. Popular videos range from video blogs to machinima. The site is also dynamic in that it has a rating system for all its videos as well as the ability to comment publicly. In this way, YouTube has certain similar functions to blogs and is fully encapsulated in the idea of the Web 2.0.


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[1] http://en.wikipedia.org/wiki/Youtube.com Viewed On 2007-5-13