Admissions/Records/Financial Aid
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Present: Tate Miller, Jill Stoffers, Jenny Manseau, Pam Ventura, Regina Lomboy, Sherre Kruft, Devin Luedekke, Amy McGill
- Current website likes:
- Graphics/visual appeal
- Links to Banner and Directory
- Interact and Explore sections
- Reduction of wordiness
- Cleaner
(summary: summer work on the web site moved us in a positive direction)
- Dislikes:
- Not user friendly
- Hard to navigate
- Needs better map of information
- Too many search results
- Need larger font
- Need portal site (personalized)
(summary: need to emphasize IA, interactivity/customization)
- Impact on recruiting
- Prospective student feedback is fairly positive.
- 40% of our applicants never inquire – they are getting their info (presumably) from the web and/or word of mouth
- Bounce rate is still 49% -- consistent over 2 years
- Would like to see:
- Button for transcript requests on homepage
- Putting financial aid info with admissions is not logical for current students
- Need the ability to interact immediately; pick up rss feeds
- User centered elements:
- Let alums upload news from the field
- Applicants can look up what’s missing from their file
- Live chat
- Text messages
- Pay deposits online, with a confirmation
- Banner self-service will make some of this possible
- Make language issues (requirements) less confusing
- Clear brand definition – make people understand who we are