From FYSE 1396: Digital Media Literacy
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LinkedIn is a networking site that connects professionals from all over the world in one click. LinkedIn was founded in 2002 by Reid Hoffman. It launched on May 2003 [1]. Since then, it has been growing in membership from many different countries and users all over the world. It is currently available in twenty languages: English, Czech, Danish, Dutch, French, German, Indonesian, Italian, Japanese, Korean, Malay, Norwegian, Polish, Portuguese, Romanian, Russian, Spanish, Swedish, Tagalog and Turkish [2] . This enables users to connect with people from all over the world without being barred by language. This platform also allows for its users to join professional groups or share valuable business information with other members as a feature. Users have the ability to upload a résumé, current working position, or current educational occupation. Starting at $19.95 per month, LinkedIn has premium subscription plans for users who would like a full affect of the website's networking abilities.


LinkedIn serves as a networking site which helps to connect people from different professional occupations and backgrounds. Basic membership is free. It builds a community of the business world where members can share and promote as well. The goal of the site is to allow registered members to establish and document networks of people they know and trust professionally [3]. Since its launch, LinkedIn has been picking up its name around the globe. Individuals and companies alike can use LinkedIn to retain various employee and alumni contacts. Even if a person retires or moves away to another career, they will still have contact with the people they have worked with. This enables for a smaller community to build. There are people who are known to each other and then there are people who connect that are strangers but still have some sort of contact.

Contacts have a job title below their names of the people that helps to confirm the identity of a person at a workplace. Listings such as high school and college are also included within the information section on the profile that is created. One feature that makes LinkedIn an appealing place for the younger generation like graduates who would like to connect with professionals on jobs and advice is the messaging. There can be conversations that are held as well as job opportunity listings. Profile views are also shown so users can see who views their profile and when it was viewed. This allows for members to know who viewed their profile and if they would like to, they would have the ability to connect. Located on a profile would also be past and current job(s) that a user is involved in. Skills is another feature as well and people who can attest (or would like to attest) to the skills that a user may have can endorse that person.

Similarly, employers are now currently using LinkedIn as a site for recruiting future employees as well. It serves as an all-in-one social media for users [4]. High school students are also getting involved in the networking area of social media. An increasing amount of young adults are being attracted to LinkedIn as a site to get connected in a way that puts them ahead in their young professional life. This builds an online community of adult and young adults. Like Facebook, posts can be made to start conversations and liked. Updates and professional conversations are encouraged by the site.


LinkedIn serves as a gateway for people to connect professionally. Along with connecting people, there is a feature on the website where groups can be created. This group feature creates communities of people based on common professional interests. Some of the groups may require permission to join while other groups may be open for anyone to join. Members can post on the group page and comment on posts made by others. Group members can join in discussions and see the thread of conversation taking place. Groups help to build new employment relationships for users. Asking for someone to connect is very similar to asking for someone to become friends on Facebook but less like Twitter where people can just follow without prior permission.

The identity of a person on LinkedIn is expected to be true. It is a site where a résumé can be uploaded and any prior information can be viewed. Most times a user's social identity is that of their professional self on the website. The social identity cues that Nancy Baym talks about is evident on this website. People are not entirely anonymous. They have to put some sort of identifying information. The point of LinkedIn is to put actual information about oneself for the environment and purpose that the website serves is to connect people to actual people. When people express their ideas or comment on something, it is identifiable and can be traced back.

The reach that Baym talks about also can be accounted for on LinkedIn. The access to LinkedIn is to everyone, but people can choose what they want to see and if they want to interact with others. Interaction happens mostly when someone in a group posts and a notification is sent or if someone "endorses" the user for his or her profile. Because people can have an extensive network, it is also hard to keep up with what everyone posts. Unless it is interesting or apples someone, then it is given attention. This is how people have discussions and make new connections.

LinkedIn is both asynchronous and synchronous. It is asynchronous in the feature that the user has of messaging that is available to use for everyone. The rest of the use of LinkedIn profiles are synchronous. Users can constantly change and delete information and it is not externally stored. Because it is a site where people are supposed to constantly update and change, the user has the ability to delete the unnecessary information that is not wanted or change anything that needs to be changed at anytime. It is not recorded, so it is not saved elsewhere. It is in real-time.

As for mobility, LinkedIn has an app that is available on phones and other devices. Users can access the website from any place that allows access which is from over 200 countries [5]. It can be taken anywhere and with a few navigations connect the user to someone they just met or post an update.

LinkedIn provides for a service that stresses the importance of social networking but in professional terms. People can join and instantly start connecting with people and join groups of interest. The site is accessible and easy to reack and maintain an audience. Profiles can be changed at any time that is needed. LinkedIn takes it's users to something more than just an ordinary form of networking, it allows for mass connections to emerge.